Web Page Conventions

This is our analysis of the website produced by Marina and The Diamonds to advertise their bands and their most recent album. In the screencastify embedded below, my group discuss the conventional features that the Indie Pop band have included in their website and how the different features are appealing to their audience. We comment on the use of colour, branding, promotion and calls to action throughout the video, paying particular attention to how ‘Marina and the Diamonds’ is using their website to promote their products.

Whilst scrolling through the website we talk through the positive aspects of features, detailing how these features are likely to attract audience members.

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