Author Archives: hannahjones

Production Skills 2

Throughout my time in media studies I have gained many useful production skills on the programme Premier Pro. We have recently had Lenny who is the Creative Director at Specsavers back in to help us learn some more production skills that we may wish to use when adding the final touches to our music video.

Due to our music video featuring some flashbacks, we felt it was important to ensure that these shots could be distinguished from present time shots, we therefore decided that we should add a transition into these shots and a filter should be overlapped with them so that they would stand out amongst the others. In order to ensure that the filter over all three flashbacks was exactly the same, Lenny taught my group how to add an adjustment layer. This is a colour correcting layer

Music Video Draft 3


This is the 3rd draft of our music video. Since our 2nd draft we have taken on the feedback that our teacher has given us.

Below is a screenshot of the feedback that our peers have given us on our draft 3. It was important to gain this feedback on our draft 3 because it gives us an insight into what other people think of our video instead of only changing elements of the video due to what my group likes/dislikes.

New Storyboard/PMA

The attached documents show my groups New Storyboard and Production Meeting Agenda for our re-shoots of our narrative and our draft 3 of the overall music video. It was important to update our PMA so that all of our information is accurate. Keeping our PMA up-to-date ensures that nothing will be forgotten on the day of our shoot. It will ensure that all required costume, props and make-up will be bought on the day.

Creating a new storyboard also ensures that it is easy to see what new shots have been included since draft 2. It allows my group as the filmers to take note of what shots are new to be included, what shots we will need to re-shoot/shoot and how we need to adjust our draft to ensure continuity and a story that makes narrative sense.


Feedback from Teacher

The embedded video is a Screen-Castify from our teacher giving us feedback on draft 2 of our music video. Below I am going to bullet point the feedback that we received.

Positive Points:

  • Good opening shot in slow mo
  • Nice to connect with the star as the lyrics begin
  • Good connection with the lipstick in mirror then on the actor
  • Nice close-up montage of getting ready
  • The shot with a close-up of Sophie’s eyes works well
  • Shot of Sophie sat on the rock hugging her legs works well
  • Fabric through the frame shots are framed nicely – work well & look effective
  • Close-ups that we have work really well
  • Likes the fourth wall break at the end
  • Good framing
  • A clear, effective narrative

Targets For Improvement:

  • Make first lip-syncing shot a bit longer
  • Would be good to do match-on-action with the lipstick shot at the start.
  • Close-up of photo when girl looks to photo
  • Maybe add a filter to flashbacks to show that the girl in reminiscing
  • Close-up of star’s hair cascading down her back – pick-up shot if needed
  • Pulling photos down – pick-up shot – make it a close-up – match-on-action
  • More singing close-ups/fabric through frame shot
  • Close-up of ripping the photo – demonstrate the importance of this moment, also a close-up of objects flying through the air after they’ve been swiped off the table
  • Nice to see what is happening on the phone – will shoot a screen recording and do a split screen between actor on the phone and the screen recording of what she is seeing.
  • More cuts to anxious.  facial expressions
  • Don’t over use the waves – only reference that once – waves will be replaced with other abstract shots such as rocks tumbling from a stack or a hand hitting sand into the air.
  • More obvious signs that the phone has flashed in the mirror
  • Pan/dolly around fabric through frame/pan or dolly around the star whilst singing so that it is not so static
  • Gain more match-on-actions detailing pivotal moments – more close-ups

Music video draft 2 includes narrative

This is draft 2 of my groups music video.

Draft 2 differs from draft 1 as it includes the narrative section of our video. In draft 2 we have also lip-synced the song and added in the audio which has changed since draft 1. This is the first draft which looks how an actual music video would. Our draft 2 is 50:50 performance:narrative, it is an equal split and it works effectively for our genre.

Targets for improvement for draft 3:

  • More match-on-action shots – Example: putting on lipstick – in mirror, on our star, back to in the mirror.
  • More close-up performance shots.
  • Cut to close-ups more often to show more discomfort/anxiety in my stars facial expressions.
  • Get some close-ups of the Polaroids being ripped off the mirror.
  • Shoot more abstract shots – stack of rocks being knocked down/hand hitting sand into the air.

Audience Ideologies

The task to understand audience ideologies was to create a dating profile for a member of society who would watch my music video. We used YouGov to research what area of the UK a typical member of my genre’s audience would live around and what sort of things he/she would be interested in. YouGov provides demographic information (gender, age, location, political views) and it also provides an entertainment category which provides us with information on what TV, music and films our genre’s typical audience would watch/listen to.

The profile that we have created details a typical audience member of the indie-pop genre of music. She is 19 years old, listens to Lana Del Rey music and is a freedom/independence seeker. The demographics category on YouGov also told us that our typical audience members would live in the East London area and so this is where our character lives.