Author Archives: hannahjones

Digipak Photo Mock-Up

The four images below are images that my group has found on the internet. We feel that they fit into our genre of music and we have put them together to create a mock-up digipak – all of the font on the images has been produced by my group, including the detailing on the font – this was added in using lines when on the programme Adobe Indesign. These images are our front cover, inside left cover, inside right cover and back cover.

We decided on this image for the front cover because it fits in well with the idea of isolation and creates a cold feeling with the use of low-key lighting – the image fits in well with the possible name for the album. The shot also uses the ‘rule of thirds’ well, with the star in the far-left, almost being marginalised to portray isolation and loneliness.

Our inside left-cover again conveys the idea of loneliness, however; this image encodes the concept in a far brighter light. The model appears united and free – it is a far more positive image. We also like the location of this image as it is similar to the type of location that we are looking for. The blonde hair also compliments the colour of the sand-dunes, making the image aesthetically pleasing.

The inside-right image is again quite positive. It is quite a unique image and has a central theme of nature which is often a key theme throughout the indie-pop genre. We especially liked that a magnifying glass is used to draw attention to the vibrant colours of the flowers. This circular-shaped magnifying glass will pull the attention of the audience to the actual disc inside the digipak also, making it very useful.

The back cover narrates the concepts of escaping and freedom. The image shows a hand pulling at a gap in a fence where the silhouette of a city can be seen in the distance, this can represent the concept of breaking free from the chains that society holds and re-joining life. We also liked the large empty space to the side of the wire-fence and found that the curve of the wire provided a good spot for the track-list to be framed – ensuring that the audience’s focus would be pulled to it as soon as they see the back-cover.

To get a better look at the mock-up digipak, click on the front cover image (the image saying Subzero).

Digipak Moodboards

Embedded into this post are two documents created by my group in preparation of creating our digipak to go with our music video. This task was very important to carry out prior to any design work as it has given us an idea of what direction we may wish to go in with our own product. We like colour schemes of pinks and blues and we like the idea of a rural location with the sea in the background, however; this probably would not have become apparent to us without carrying out this research task.

The first document has lots of images that illustrate different locations, colour schemes, fonts and general modelling ideas that we wish to possibly pursue when designing our own digipak. We especially like the pink & blue colour scheme used in lots of of the images and this research has shown that the simplistic fonts are clearly a generic feature of the genre.

The second document is a moodboard that my group has created – this has examples of font, colour schemes and has some drawn and printed images that could be intertwined into our digipak in some way. We have used the font to come up with some possible song names as well which we feel would fit the indie-pop genre, we have also come up with a possible album name which is ‘Subzero’.

Digipak – Previous Student’s Work

Framing a shot – Upper level 3

I would give this digipak created by a previous student an upper level 3 for their framing. They have definitely considered the use of space when producing their images and all of the photos are well-framed. The back cover is probably the image that is framed the most effectively – rule of thirds has been used effectively to draw close attention to the expression on the model’s face. The inside right cover has used a circular image in order to focus the audience’s attention on the disc that would be placed there once the final product had been produced – this in an effective use of framing to direct the audience’s eye to something important.

Variety of shot distances – Lower level 3

The student who created this digipak has used a variety of shot distances. The back cover shows the typical close-up of the star’s face – representing his familiarity and closeness with his audience. The inside left cover shows a slightly more distanced shot – around a mid-shot – of several glass bottles which fit in with the colour scheme of the product. They are also all pictured in the ocean which is clearly the central theme of this digipak due to the images of the sea on the two inside covers, the animated wave on the front cover and the fish-hooks on the back cover.

Appropriate to task – Upper level 4

I would give this product an upper level 4 for its appropriateness to task. The final product looks as though it was produced professionally and it is produced to a high quality. The brand is continued throughout the product. The colour scheme is continued on all 4 covers and each cover has a symbol of something related to the ocean – whether that is the ocean itself, fish, fish-hooks or the animation of a wave. This ensures that the genre of the product is clear – it is an indie-rock album cover and the features of the genre are continuous from all aspects of the product.

Mise-en-Scene Selection – Upper level 4

There is clearly lots of thought that has gone into the mise-en-scene of this digipak. The image on the inside left cover is several colour coordinated bottles shown on the shoreline of a beach. This image may give away some of the themes in the songs – possibly one song is about drinking/alcoholism and this image may represent this song. On the other hand, it may encode adventure and discovery – the image of notes in a bottle that get sent across the ocean and end up in a random location to be found by a stranger of the person who wrote the original note.

The image on the back cover uses good mise-en-scene also. The recurring theme throughout the digipak is the beach/the ocean and the model on the back also fits in with this theme by appearing very surfer-like due to his long hairstyle. The fish-hooks on the back cover are also most likely to represent the ocean and the sea. However; they could be used as a symbol for entrapment and feeling captured and restrained, possibly illustrating the pain felt by the model –  therefore creating a much darker tone for the back cover.

Manipulating Photos – Upper level 4

In this digipak, the use of photo manipulation is performed to a high standard. The student has demonstrated a very clear understanding of photo manipulation due to the high quality of the images they have produced. For example, the front cover image has definitely been manipulated to create the effect of an animated wave.

Our Mission Statement

This is the mission statement created by my group to represent our brand. The feature of upmost importance in our mission statement is to represent individuality and diversity. We decided to call our brand ‘Olas Records’ as we wanted our brand’s name to relate to the beach as this is the key performance location in our central product (the music video). Therefore, we searched words relating to the beach such as: Beach, waves, sea, ocean then translated them into other languages. Olas means waves in Spanish and we liked the way that it sounded as a record company, it is also a very unique name which again supports our main aim. I have pasted our mission statement below.

Our mission statement:

Olas records is a brand focusing on unity and diversity. Our stars are fun, free and energetic – exactly what you’ve been looking for. We produce real music, fighting against the mainstream music of this millennium. Olas specialises in the indie genre of music and aim to bring you originality and individualism in each and every song we produce.

Digipak Conventions Analysis

This is our analysis of a typical digipak that would be conventional to our genre. The digipak we have chosen to analyse is Halsey’s ‘Badlands’. As you can see from our analysis, some features of this digipak are conventional to the genre whereas some features of it challenge the genre conventions. For example, the simplicity of the font used is generic to the indie pop genre, whereas the glamorous costume worn by the star on the front cover juxtaposed with the rough terrain in the background challenges the conventions of the genre. It is out of the ordinary, making it stand out to the audience. This is the kind of vibe that we want our digipak to emit.

Production Skills 2

Throughout my time in media studies I have gained many useful production skills on the programme Premier Pro. We have recently had Lenny who is the Creative Director at Specsavers back in to help us learn some more production skills that we may wish to use when adding the final touches to our music video.

Due to our music video featuring some flashbacks, we felt it was important to ensure that these shots could be distinguished from present time shots, we therefore decided that we should add a transition into these shots and a filter should be overlapped with them so that they would stand out amongst the others. In order to ensure that the filter over all three flashbacks was exactly the same, Lenny taught my group how to add an adjustment layer. This is a colour correcting layer

Music Video Draft 3

 

This is the 3rd draft of our music video. Since our 2nd draft we have taken on the feedback that our teacher has given us.

Below is a screenshot of the feedback that our peers have given us on our draft 3. It was important to gain this feedback on our draft 3 because it gives us an insight into what other people think of our video instead of only changing elements of the video due to what my group likes/dislikes.

New Storyboard/PMA

The attached documents show my groups New Storyboard and Production Meeting Agenda for our re-shoots of our narrative and our draft 3 of the overall music video. It was important to update our PMA so that all of our information is accurate. Keeping our PMA up-to-date ensures that nothing will be forgotten on the day of our shoot. It will ensure that all required costume, props and make-up will be bought on the day.

Creating a new storyboard also ensures that it is easy to see what new shots have been included since draft 2. It allows my group as the filmers to take note of what shots are new to be included, what shots we will need to re-shoot/shoot and how we need to adjust our draft to ensure continuity and a story that makes narrative sense.

 

Feedback from Teacher

The embedded video is a Screen-Castify from our teacher giving us feedback on draft 2 of our music video. Below I am going to bullet point the feedback that we received.

Positive Points:

  • Good opening shot in slow mo
  • Nice to connect with the star as the lyrics begin
  • Good connection with the lipstick in mirror then on the actor
  • Nice close-up montage of getting ready
  • The shot with a close-up of Sophie’s eyes works well
  • Shot of Sophie sat on the rock hugging her legs works well
  • Fabric through the frame shots are framed nicely – work well & look effective
  • Close-ups that we have work really well
  • Likes the fourth wall break at the end
  • Good framing
  • A clear, effective narrative

Targets For Improvement:

  • Make first lip-syncing shot a bit longer
  • Would be good to do match-on-action with the lipstick shot at the start.
  • Close-up of photo when girl looks to photo
  • Maybe add a filter to flashbacks to show that the girl in reminiscing
  • Close-up of star’s hair cascading down her back – pick-up shot if needed
  • Pulling photos down – pick-up shot – make it a close-up – match-on-action
  • More singing close-ups/fabric through frame shot
  • Close-up of ripping the photo – demonstrate the importance of this moment, also a close-up of objects flying through the air after they’ve been swiped off the table
  • Nice to see what is happening on the phone – will shoot a screen recording and do a split screen between actor on the phone and the screen recording of what she is seeing.
  • More cuts to anxious.  facial expressions
  • Don’t over use the waves – only reference that once – waves will be replaced with other abstract shots such as rocks tumbling from a stack or a hand hitting sand into the air.
  • More obvious signs that the phone has flashed in the mirror
  • Pan/dolly around fabric through frame/pan or dolly around the star whilst singing so that it is not so static
  • Gain more match-on-actions detailing pivotal moments – more close-ups