Below is the Draft 1 of my Website. We created this website using the online technology, ‘Wix’ and have received some feedback from our teacher on how we could improve this initial draft. I have embedded the Screencastify showing our feedback.
Below are the main points of feedback that we received:
Good news & gallery page – effective slideshow – is it necessary to have collage of star as well as slideshow?
Make story headlines more obvious that they are headlines – possibly add in lines
Good tours page – make it more obvious that we can buy tickets by clicking on the date (maybe add info at top of the page)
Really likes merchandise page – good use of the compass graphic as a logo
Home page feels a bit bare – add in the logo & use eyeline match for call to action – also get rid of empty scroll
Photos are good – really likes our mock-up digipak covers
Good lyrics page – finish the lyrics (add placeholder text)
Embedded below is the final draft of our Website. We took on all of the feedback that we received in the above Screencastify from our draft 1 to ensure that this final draft was the best it could possibly be. My partner and I feel that our website does a good job at relaying our brand image back to our target audience.
This is the sitemap for our Music Website. My group will follow this template when designing our website in order ensure that we do not miss out any of the conventional features. Creating a sitemap to follow ensures that our website has been well planned and thought-out, it will follow a clear, simple-to-follow structure.
We have included several other pages in the navigation bar besides just a page to showcase our music video and our digipak. We have ensured to represent all conventional features of Music Websites so we have a page dedicated to upcoming tours, a page dedicated to song lyrics, a page dedicated to merchandise and another page dedicated to news & images of our artist. We have decided to incorporate these other pages to ensure that all generic features of typical websites used to promote music artists have been represented in our own website.
In order to fully prepare for creating our own website to advertise/promote our star, we have looked at similar websites created by previous students from other centres to advertise and promote their star. Please click on the thumbnail down below to be taken to the website that I am referring to.
This website is very easy to access. There are no privacy settings blocking us from gaining access to the website and it is incredibly easy to understand. The navigation links at the top of the page are clear and the interactivity social media links are clearly displayed vertically down the right-hand side of the page.
I especially like that this website is one continuous page. This means we have the option to scroll down the page to each section of the website instead of using the navigation links located at the top of the page. The graphics that allow the titles to appear as we scroll through the website show that the student is highly skilled within the Wix online software and it is very effective for the student to use a letter representing what is being presented, for example, ‘V’ for ‘Video’.
From scrolling through the website I was able to understand that the student is promoting an indie pop band called the XX. This can be found in the ‘about’ section of the website, however the genre is also made clear through the use of mise-en-scene, typeface and the framing/effects of images used throughout, the general aesthetic of the website has an overall very indie vibe to it. We can also see in the ‘about’ section that the band are quite popular and have been around for several years – they originally formed in London and were all high school friends. The group are portrayed as fun-loving, thrill-seeking individuals who are dedicated to their work.
The website uses the same fonts as used in the digipak and the colour schemes also seem to be consistent throughout all three of the products. The mise-en-scene also seems to be quite similar throughout the images shown on the website and the costumes worn in the music video. The music video has a grungy vibe to it and this urban/grunge vibe is continued throughout the website as well.
The website definitely satisfies Blumler & Katz’s uses and gratifications. It is highly informative about the band themselves and it provides clear social interaction links for fans as they can follow the social media links and join in on the discussions surrounding the band themselves. The website satisfies the entertainment needs of the audience through presenting the latest music video as the first item seen on the website – keeping the audience engaged from the moment they first click onto the website. The audience’s personal identity needs would be easily met as they can relate to the stars of the band by looking through the media section of the website, they can also use the various social media links to communicate with friends and family about the website and the band themselves.
Overall, I think this website demonstrated a very high level of skill. It is a very effective website at promoting and advertising and there is clearly a definite brand associated with this website.
This is our analysis of the website produced by Marina and The Diamonds to advertise their bands and their most recent album. In the screencastify embedded below, my group discuss the conventional features that the Indie Pop band have included in their website and how the different features are appealing to their audience. We comment on the use of colour, branding, promotion and calls to action throughout the video, paying particular attention to how ‘Marina and the Diamonds’ is using their website to promote their products.
Whilst scrolling through the website we talk through the positive aspects of features, detailing how these features are likely to attract audience members.
These slides showcase the website for the indie pop/alternative artist, Melanie Martinez. On this presentation I have labelled the key conventional features of a website including the navigation links, leader-board and interactivity.
The website included the majority of the conventional features of a website, nearly all of the key features, except for the search bar. The navigation bar is clearly displayed in the upper right corner of the page, providing a clear and simple space for users of our website to find to find their way onto the different pages. There is the leaderboard, showing the artists name and beneath this are two links to the artists most recent music videos. This is all shown above the fold of the page.
Below the fold is the interactivity section and the merchandise section. This provides links to the different social media pages representing the artist and it also presents the option for the audience to ‘Subscribe’ to the website. This means they will receive emails regarding updates on latest tours and album releases from the artist.
The second below the fold page shows upcoming tour dates and more interactivity options. This time presenting new interactivity options to email or follow the artist on Spotify.
Overall, Melanie Martinez’s website is very conventional and includes all generic features of a music website. Carrying out this task has helped me in recognising the different features that I may need to include when creating my own Music Website for my artist.
This is the first draft of our digipak. Click on the front cover image to view the PDF version of our product.
Below our initial draft I have embedded our teacher’s feedback on this task. He has provided us with useful feedback and some targets for what we may wish to change for draft 2 of our digipak. The following summarises the feedback that we have received:
Export the digipak as ‘pages’ not ‘spreads’
Good consistency of grading – a clear blue colour scheme
The strongest image is the sunset image – has a range of colours – oranges & pinks contrast with the blues
Possibly add some accent colours – maybe in typeface, maybe colour one spoke on the compass
Front and back look too similar – wide shot of the star looking from the left to the right through the frame. Change the back cover.
Nice mise-en-scene – consistent in terms of: it’s outdoors, wistful, sad. Maybe add some more fun through the use of colours or being subversive.
With the track-list on the back – be more subversive. Maybe make some of the letters upper case and some lower case (randomly) – possibly reverse the capitalisation of some letters.
Add the stroke used in the letters on the album name & artist name onto the track-list
Add a different font for either ‘Bearings’ or ‘Marla Stone’.
For our digipak production shoot, our aim was to get as many images of our star as possible. However, due to our genre being indie pop, we also wanted several location shots as this is conventional to the genre. We chose to do our shoot at the Cowshorn as it is a big, open location and there are several different areas to it, there is the grassy area, the stairs, the cannons, the stone walls and down the steps is the bathing pools, so we had a large area filled with different locations to work with for this shoot.
We set ourselves an aim of around 100 photos and ended up taking around 3 times this many photos, this left us with lots of possibilities for the four images to use in our actual digipak. Our shoot was overall a success, this was most likely due to the extensive planning that took place prior to our shoot. We created a production meeting agenda and organised everything that we would need to bring in terms of costume, make-up, props and so on. We also put together a shot list filled with different angles and distances to ensure that we covered all possible aspects of representation with our images.
We took a DSLR camera out on our shoot and we experimented with aperture to create a shallow depth of field, meaning our star was in focus but the background was completely blurred. We used this effect in some images to ensure that our star was the central focus, our audience will feel far more connected with that star if they are only focused on her and not on what is behind her.
Overall, this shoot was highly successful and we gained a variety of images which could be used for our final digipak.
These are our two contact sheets of good images which could be used in our digipak. These images were produced by my group on our shoot day on 1st October at the Cowshorn and Bathing Pools. We have collected a range of different camera angles and framing shots during this shoot. For example, we have taken some close-ups, some long-shots and some mid-shots; as well as some of the images also being purely location/establishing shots. The shoot was overall quite successful and we have gained some useful, clear images.
If you click the images embedded below, you will be taken to PDF versions of the contact sheets.
Embedded below are the risk assessment and production meeting agenda forms that we have completed for our digipak photo shoot. As you can see from the forms, we are planning on using the Cowshorn and the Bathing Pools for our shoot. We have analysed the different risks that could be associated with our chosen location for this shoot and have come up with precautions that we will take to ensure these risks are averted. For example, our model for this shoot (Sophie) will be wearing heels so one of our risks would be Sophie slipping in her heels – in order to avoid this risk we have said that Sophie will not be doing any running or walking up very steep hills.
Our production meeting agenda lays out the details regarding costume, make-up, hair, props, dates and times, locations and people needed for the shoot to take place. For example, we know that we want our star to wear a maxi dress that flows for the photos, the production meeting agenda also shows us that in terms of make-up and costume, I am in charge of lipstick, Kirsten is is charge of eyeshadow and highlighting palettes and Sophie is in charge of clothes and base make-up.
In the previous post, I embedded images of a mock-up digipak that my group created using photos that we found on the internet. We then took this mock-up digipak and got the opinions of 7 different people on what genre they thought the product would fit into and what adjectives they would use to describe it. We created a list of genre’s and a list of adjectives and asked our participant’s to put a tick next to the categories that they thought described the mock-up the best.
We listed several genres however the genres that received the most votes were:
Indie Pop – 3 votes
Indie – 4 votes.
We also listed several adjectives to describe our digipak and asked our participants to put a tick next to which 3 adjectives they felt described it the best, the adjectives listed below received the most votes:
Relaxed – 4 votes
Peaceful – 4 votes
Laid-back – 5 votes
These were the adjectives that we were hoping would get the most votes along with isolated and warm/free. The genres which were most voted for would also be the genres that I would use to describe our music video – altogether our mock-up digipak was quite successful at representing our chosen genre.