Below is the first draft of our digipak. Click on the front cover image to view the PDF version of our product.
Above our initial draft I have embedded our teacher’s feedback on this task. He has provided us with useful feedback and some targets for what we may wish to change for draft 2 of our digipak. The following summarises the feedback that we have received:
- Export the digipak as ‘pages’ not ‘spreads’
- Good consistency of grading – a clear blue colour scheme
- The strongest image is the sunset image – has a range of colours – oranges & pinks contrast with the blues
- Possibly add some accent colours – maybe in typeface, maybe colour one spoke on the compass
- Front and back look too similar – wide shot of the star looking from the left to the right through the frame. Change the back cover.
- Nice mise-en-scene – consistent in terms of: it’s outdoors, wistful, sad. Maybe add some more fun through the use of colours or being subversive.
- With the track-list on the back – be more subversive. Maybe make some of the letters upper case and some lower case (randomly) – possibly reverse the capitalisation of some letters.
- Add the stroke used in the letters on the album name & artist name onto the track-list
- Add a different font for either ‘Bearings’ or ‘Marla Stone’.
- Add copyright information & bar-code.
- Create the spines.
These are our two contact sheets of good images which could be used in our digipak. These images were produced by my group on our shoot day on 1st October at the Cowshorn and Bathing Pools. We have collected a range of different camera angles and framing shots during this shoot. For example, we have taken some close-ups, some long-shots and some mid-shots; as well as some of the images also being purely location/establishing shots. The shoot was overall quite successful and we have gained some useful, clear images.
If you click the images embedded below, you will be taken to PDF versions of the contact sheets.
Embedded below are the risk assessment and production meeting agenda forms that we have completed for our digipak photo shoot. As you can see from the forms, we are planning on using the Cowshorn and the Bathing Pools for our shoot. We have analysed the different risks that could be associated with our chosen location for this shoot and have come up with precautions that we will take to ensure these risks are averted. For example, our model for this shoot (Sophie) will be wearing heels so one of our risks would be Sophie slipping in her heels – in order to avoid this risk we have said that Sophie will not be doing any running or walking up very steep hills.
Our production meeting agenda lays out the details regarding costume, make-up, hair, props, dates and times, locations and people needed for the shoot to take place. For example, we know that we want our star to wear a maxi dress that flows for the photos, the production meeting agenda also shows us that in terms of make-up and costume, I am in charge of lipstick, Kirsten is is charge of eyeshadow and highlighting palettes and Sophie is in charge of clothes and base make-up.
In the previous post, I embedded images of a mock-up digipak that my group created using photos that we found on the internet. We then took this mock-up digipak and got the opinions of 7 different people on what genre they thought the product would fit into and what adjectives they would use to describe it. We created a list of genre’s and a list of adjectives and asked our participant’s to put a tick next to the categories that they thought described the mock-up the best.
We listed several genres however the genres that received the most votes were:
Indie Pop – 3 votes
Indie – 4 votes.
We also listed several adjectives to describe our digipak and asked our participants to put a tick next to which 3 adjectives they felt described it the best, the adjectives listed below received the most votes:
- Relaxed – 4 votes
- Peaceful – 4 votes
- Laid-back – 5 votes
These were the adjectives that we were hoping would get the most votes along with isolated and warm/free. The genres which were most voted for would also be the genres that I would use to describe our music video – altogether our mock-up digipak was quite successful at representing our chosen genre.
The four images below are images that my group has found on the internet. We feel that they fit into our genre of music and we have put them together to create a mock-up digipak – all of the font on the images has been produced by my group, including the detailing on the font – this was added in using lines when on the programme Adobe Indesign. These images are our front cover, inside left cover, inside right cover and back cover.
We decided on this image for the front cover because it fits in well with the idea of isolation and creates a cold feeling with the use of low-key lighting – the image fits in well with the possible name for the album. The shot also uses the ‘rule of thirds’ well, with the star in the far-left, almost being marginalised to portray isolation and loneliness.
Our inside left-cover again conveys the idea of loneliness, however; this image encodes the concept in a far brighter light. The model appears united and free – it is a far more positive image. We also like the location of this image as it is similar to the type of location that we are looking for. The blonde hair also compliments the colour of the sand-dunes, making the image aesthetically pleasing.
The inside-right image is again quite positive. It is quite a unique image and has a central theme of nature which is often a key theme throughout the indie-pop genre. We especially liked that a magnifying glass is used to draw attention to the vibrant colours of the flowers. This circular-shaped magnifying glass will pull the attention of the audience to the actual disc inside the digipak also, making it very useful.
The back cover narrates the concepts of escaping and freedom. The image shows a hand pulling at a gap in a fence where the silhouette of a city can be seen in the distance, this can represent the concept of breaking free from the chains that society holds and re-joining life. We also liked the large empty space to the side of the wire-fence and found that the curve of the wire provided a good spot for the track-list to be framed – ensuring that the audience’s focus would be pulled to it as soon as they see the back-cover.
To get a better look at the mock-up digipak, click on the front cover image (the image saying Subzero).
Embedded into this post are two documents created by my group in preparation of creating our digipak to go with our music video. This task was very important to carry out prior to any design work as it has given us an idea of what direction we may wish to go in with our own product. We like colour schemes of pinks and blues and we like the idea of a rural location with the sea in the background, however; this probably would not have become apparent to us without carrying out this research task.
The first document has lots of images that illustrate different locations, colour schemes, fonts and general modelling ideas that we wish to possibly pursue when designing our own digipak. We especially like the pink & blue colour scheme used in lots of of the images and this research has shown that the simplistic fonts are clearly a generic feature of the genre.
The second document is a moodboard that my group has created – this has examples of font, colour schemes and has some drawn and printed images that could be intertwined into our digipak in some way. We have used the font to come up with some possible song names as well which we feel would fit the indie-pop genre, we have also come up with a possible album name which is ‘Subzero’.
Framing a shot – Upper level 3
I would give this digipak created by a previous student an upper level 3 for their framing. They have definitely considered the use of space when producing their images and all of the photos are well-framed. The back cover is probably the image that is framed the most effectively – rule of thirds has been used effectively to draw close attention to the expression on the model’s face. The inside right cover has used a circular image in order to focus the audience’s attention on the disc that would be placed there once the final product had been produced – this in an effective use of framing to direct the audience’s eye to something important.
Variety of shot distances – Lower level 3
The student who created this digipak has used a variety of shot distances. The back cover shows the typical close-up of the star’s face – representing his familiarity and closeness with his audience. The inside left cover shows a slightly more distanced shot – around a mid-shot – of several glass bottles which fit in with the colour scheme of the product. They are also all pictured in the ocean which is clearly the central theme of this digipak due to the images of the sea on the two inside covers, the animated wave on the front cover and the fish-hooks on the back cover.
Appropriate to task – Upper level 4
I would give this product an upper level 4 for its appropriateness to task. The final product looks as though it was produced professionally and it is produced to a high quality. The brand is continued throughout the product. The colour scheme is continued on all 4 covers and each cover has a symbol of something related to the ocean – whether that is the ocean itself, fish, fish-hooks or the animation of a wave. This ensures that the genre of the product is clear – it is an indie-rock album cover and the features of the genre are continuous from all aspects of the product.
Mise-en-Scene Selection – Upper level 4
There is clearly lots of thought that has gone into the mise-en-scene of this digipak. The image on the inside left cover is several colour coordinated bottles shown on the shoreline of a beach. This image may give away some of the themes in the songs – possibly one song is about drinking/alcoholism and this image may represent this song. On the other hand, it may encode adventure and discovery – the image of notes in a bottle that get sent across the ocean and end up in a random location to be found by a stranger of the person who wrote the original note.
The image on the back cover uses good mise-en-scene also. The recurring theme throughout the digipak is the beach/the ocean and the model on the back also fits in with this theme by appearing very surfer-like due to his long hairstyle. The fish-hooks on the back cover are also most likely to represent the ocean and the sea. However; they could be used as a symbol for entrapment and feeling captured and restrained, possibly illustrating the pain felt by the model – therefore creating a much darker tone for the back cover.
Manipulating Photos – Upper level 4
In this digipak, the use of photo manipulation is performed to a high standard. The student has demonstrated a very clear understanding of photo manipulation due to the high quality of the images they have produced. For example, the front cover image has definitely been manipulated to create the effect of an animated wave.