Category Archives: Digi Pack

Digipak Draft 1

This is the first draft of our digipak. Click on the front cover image to view the PDF version of our product.

Below our initial draft I have embedded our teacher’s feedback on this task. He has provided us with useful feedback and some targets for what we may wish to change for draft 2 of our digipak. The following summarises the feedback that we have received:

  • Export the digipak as ‘pages’ not ‘spreads’
  • Good consistency of grading – a clear blue colour scheme
  • The strongest image is the sunset image – has a range of colours – oranges & pinks contrast with the blues
  • Possibly add some accent colours – maybe in typeface, maybe colour one spoke on the compass
  • Front and back look too similar – wide shot of the star looking from the left to the right through the frame. Change the back cover.
  • Nice mise-en-scene – consistent in terms of: it’s outdoors, wistful, sad. Maybe add some more fun through the use of colours or being subversive.
  • With the track-list on the back – be more subversive. Maybe make some of the letters upper case and some lower case (randomly) – possibly reverse the capitalisation of some letters.
  • Add the stroke used in the letters on the album name & artist name onto the track-list
  • Add a different font for either ‘Bearings’ or ‘Marla Stone’.
  • Add copyright information & bar-code.
  • Create the spines.

 

Evaluation of shoot or graphic design

For our digipak production shoot, our aim was to get as many images of our star as possible. However, due to our genre being indie pop, we also wanted several location shots as this is conventional to the genre. We chose to do our shoot at the Cowshorn as it is a big, open location and there are several different areas to it, there is the grassy area, the stairs, the cannons, the stone walls and down the steps is the bathing pools, so we had a large area filled with different locations to work with for this shoot.

We set ourselves an aim of around 100 photos and ended up taking around 3 times this many photos, this left us with lots of possibilities for the four images to use in our actual digipak. Our shoot was overall a success, this was most likely due to the extensive planning that took place prior to our shoot. We created a production meeting agenda and organised everything that we would need to bring in terms of costume, make-up, props and so on. We also put together a shot list filled with different angles and distances to ensure that we covered all possible aspects of representation with our images.

We took a DSLR camera out on our shoot and we experimented with aperture to create a shallow depth of field, meaning our star was in focus but the background was completely blurred. We used this effect in some images to ensure that our star was the central focus, our audience will feel far more connected with that star if they are only focused on her and not on what is behind her.

Overall, this shoot was highly successful and we gained a variety of images which could be used for our final digipak.

Contact Sheets

These are our two contact sheets of good images which could be used in our digipak. These images were produced by my group on our shoot day on 1st October at the Cowshorn and Bathing Pools. We have collected a range of different camera angles and framing shots during this shoot. For example, we have taken some close-ups, some long-shots and some mid-shots; as well as some of the images also being purely location/establishing shots. The shoot was overall quite successful and we have gained some useful, clear images.

If you click the images embedded below, you will be taken to PDF versions of the contact sheets.

Photoshoot/Design production meeting and risk assessment

Embedded below are the risk assessment and production meeting agenda forms that we have completed for our digipak photo shoot. As you can see from the forms, we are planning on using the Cowshorn and the Bathing Pools for our shoot. We have analysed the different risks that could be associated with our chosen location for this shoot and have come up with precautions that we will take to ensure these risks are averted. For example, our model for this shoot (Sophie) will be wearing heels so one of our risks would be Sophie slipping in her heels – in order to avoid this risk we have said that Sophie will not be doing any running or walking up very steep hills.

Our production meeting agenda lays out the details regarding costume, make-up, hair, props, dates and times, locations and people needed for the shoot to take place. For example, we know that we want our star to wear a maxi dress that flows for the photos, the production meeting agenda also shows us that in terms of make-up and costume, I am in charge of lipstick, Kirsten is is charge of eyeshadow and highlighting palettes and Sophie is in charge of clothes and base make-up.

 

Feedback on Mock-up and Targets

In the previous post, I embedded images of a mock-up digipak that my group created using photos that we found on the internet. We then took this mock-up digipak and got the opinions of 7 different people on what genre they thought the product would fit into and what adjectives they would use to describe it. We created a list of genre’s and a list of adjectives and asked our participant’s to put a tick next to the categories that they thought described the mock-up the best.

We listed several genres however the genres that received the most votes were:

Indie Pop – 3 votes

Indie – 4 votes.

We also listed several adjectives to describe our digipak and asked our participants to put a tick next to which 3 adjectives they felt described it the best, the adjectives listed below received the most votes:

  • Relaxed – 4 votes
  • Peaceful – 4 votes
  • Laid-back – 5 votes

These were the adjectives that we were hoping would get the most votes along with isolated and warm/free. The genres which were most voted for would also be the genres that I would use to describe our music video – altogether our mock-up digipak was quite successful at representing our chosen genre.

Digipak Photo Mock-Up

The four images below are images that my group has found on the internet. We feel that they fit into our genre of music and we have put them together to create a mock-up digipak – all of the font on the images has been produced by my group, including the detailing on the font – this was added in using lines when on the programme Adobe Indesign. These images are our front cover, inside left cover, inside right cover and back cover.

We decided on this image for the front cover because it fits in well with the idea of isolation and creates a cold feeling with the use of low-key lighting – the image fits in well with the possible name for the album. The shot also uses the ‘rule of thirds’ well, with the star in the far-left, almost being marginalised to portray isolation and loneliness.

Our inside left-cover again conveys the idea of loneliness, however; this image encodes the concept in a far brighter light. The model appears united and free – it is a far more positive image. We also like the location of this image as it is similar to the type of location that we are looking for. The blonde hair also compliments the colour of the sand-dunes, making the image aesthetically pleasing.

The inside-right image is again quite positive. It is quite a unique image and has a central theme of nature which is often a key theme throughout the indie-pop genre. We especially liked that a magnifying glass is used to draw attention to the vibrant colours of the flowers. This circular-shaped magnifying glass will pull the attention of the audience to the actual disc inside the digipak also, making it very useful.

The back cover narrates the concepts of escaping and freedom. The image shows a hand pulling at a gap in a fence where the silhouette of a city can be seen in the distance, this can represent the concept of breaking free from the chains that society holds and re-joining life. We also liked the large empty space to the side of the wire-fence and found that the curve of the wire provided a good spot for the track-list to be framed – ensuring that the audience’s focus would be pulled to it as soon as they see the back-cover.

To get a better look at the mock-up digipak, click on the front cover image (the image saying Subzero).

Digipak Moodboards

Embedded into this post are two documents created by my group in preparation of creating our digipak to go with our music video. This task was very important to carry out prior to any design work as it has given us an idea of what direction we may wish to go in with our own product. We like colour schemes of pinks and blues and we like the idea of a rural location with the sea in the background, however; this probably would not have become apparent to us without carrying out this research task.

The first document has lots of images that illustrate different locations, colour schemes, fonts and general modelling ideas that we wish to possibly pursue when designing our own digipak. We especially like the pink & blue colour scheme used in lots of of the images and this research has shown that the simplistic fonts are clearly a generic feature of the genre.

The second document is a moodboard that my group has created – this has examples of font, colour schemes and has some drawn and printed images that could be intertwined into our digipak in some way. We have used the font to come up with some possible song names as well which we feel would fit the indie-pop genre, we have also come up with a possible album name which is ‘Subzero’.

Digipak – Previous Student’s Work

Use of Camera & Photoshop

I would give this digipak created by a previous student an upper level 3 for their framing. They have definitely considered the use of space when producing their images and all of the photos are well-framed. The back cover is probably the image that is framed the most effectively – rule of thirds has been used effectively to draw close attention to the expression on the model’s face. The inside right cover has used a circular image in order to focus the audience’s attention on the disc that would be placed there once the final product had been produced – this in an effective use of framing to direct the audience’s eye to something important.

The student has used a variety of shot distances on this digipak. The back cover shows the typical close-up of the star’s face – representing his familiarity and closeness with his audience. The inside left cover shows a slightly more distanced shot – around a mid-shot – of several glass bottles which fit in with the colour scheme of the product. They are also all pictured in the ocean which is clearly the central theme of this digipak due to the images of the sea on the two inside covers, the animated wave on the front cover and the fish-hooks on the back cover.

In this digipak, the use of photo manipulation is performed to a high standard. The student has demonstrated a very clear understanding of photo manipulation due to the high quality of the images they have produced. For example, the front cover image has definitely been manipulated to create the effect of an animated wave. This fits in perfectly with the overall tone of the brand, the digipak is clearly centered around the ocean. The inside right image also shows highly skilled photo manipulation. The graphic of two fish again links back to the overarching theme of the ocean. The images created by this student are extremely detailed, showing a high level of skill. m?/.

Mise-en-Scene

There is clearly lots of thought that has gone into the mise-en-scene of this digipak. The image on the inside left cover is several colour coordinated bottles shown on the shoreline of a beach. This image may give away some of the themes in the songs – possibly one song is about drinking/alcoholism and this image may represent this song. On the other hand, it may encode adventure and discovery – the image of notes in a bottle that get sent across the ocean and end up in a random location to be found by a stranger of the person who wrote the original note.

The image on the back cover uses good mise-en-scene also. The recurring theme throughout the digipak is the beach/the ocean and the model on the back also fits in with this theme by appearing very surfer-like due to his long hairstyle. The fish-hooks on the back cover are also most likely to represent the ocean and the sea. However; they could be used as a symbol for entrapment and feeling captured and restrained, possibly illustrating the pain felt by the model –  therefore creating a much darker tone for the back cover.

Choice of Words

The font chosen by the student is highly conventional to the Indie genre of music. Each letter is light instead of thick and bold and the font is very simple, sans-serif and easy to read and understand. This is again highly conventional to the indie genre.  On the back cover of the digipak, the tracklist appears to blend into the image, meaning it is far more difficult to read and the audience have to focus far more in order to read the list. The album has been cleverly named ‘ the ride’, referring to surfing and ‘riding a wave’, this is well represented through the use of a wave as the front cover graphic. The song names are all simple, one-word titles, a conventional feature of the indie genre, this ensures that the song names will be remembered and easily recognised.

DTP

Each of the features portrayed on the digipak are conventional to the genre of music. For example, the unkempt hair worn by the model on the back cover of the digipak conveys the laid-back, carefree attitude linked to the indie genre of music. Indie music is often very chilled out and relaxed sounding, this is why it is fitting for the overarching theme of the digipak to be the ocean/the beach.

It is not just the images that fit in with the genre, the font and colour schemes used on this digipak are also generic to the indie genre of music. The font used is very simple and clear and the colour scheme consists of mainly blues, greens and greys, conventional colours of the laid-back, carefree indie genre. The colour schemes used relay the overarching theme of the beach and the ocean as well.

Our Mission Statement

This is the mission statement created by my group to represent our brand. The feature of upmost importance in our mission statement is to represent individuality and diversity. We decided to call our brand ‘Olas Records’ as we wanted our brand’s name to relate to the beach as this is the key performance location in our central product (the music video). Therefore, we searched words relating to the beach such as: Beach, waves, sea, ocean then translated them into other languages. Olas means waves in Spanish and we liked the way that it sounded as a record company, it is also a very unique name which again supports our main aim. I have pasted our mission statement below.

Our mission statement:

Olas records is a brand focusing on unity and diversity. Our stars are fun, free and energetic – exactly what you’ve been looking for. We produce real music, fighting against the mainstream music of this millennium. Olas specialises in the indie genre of music and aim to bring you originality and individualism in each and every song we produce.

Digipak Conventions Analysis

This is our analysis of a typical digipak that would be conventional to our genre. The digipak we have chosen to analyse is Halsey’s ‘Badlands’. As you can see from our analysis, some features of this digipak are conventional to the genre whereas some features of it challenge the genre conventions. For example, the simplicity of the font used is generic to the indie pop genre, whereas the glamorous costume worn by the star on the front cover juxtaposed with the rough terrain in the background challenges the conventions of the genre. It is out of the ordinary, making it stand out to the audience. This is the kind of vibe that we want our digipak to emit.