Use of Camera & Photoshop
I would give this digipak created by a previous student an upper level 3 for their framing. They have definitely considered the use of space when producing their images and all of the photos are well-framed. The back cover is probably the image that is framed the most effectively – rule of thirds has been used effectively to draw close attention to the expression on the model’s face. The inside right cover has used a circular image in order to focus the audience’s attention on the disc that would be placed there once the final product had been produced – this in an effective use of framing to direct the audience’s eye to something important.
The student has used a variety of shot distances on this digipak. The back cover shows the typical close-up of the star’s face – representing his familiarity and closeness with his audience. The inside left cover shows a slightly more distanced shot – around a mid-shot – of several glass bottles which fit in with the colour scheme of the product. They are also all pictured in the ocean which is clearly the central theme of this digipak due to the images of the sea on the two inside covers, the animated wave on the front cover and the fish-hooks on the back cover.
In this digipak, the use of photo manipulation is performed to a high standard. The student has demonstrated a very clear understanding of photo manipulation due to the high quality of the images they have produced. For example, the front cover image has definitely been manipulated to create the effect of an animated wave. This fits in perfectly with the overall tone of the brand, the digipak is clearly centered around the ocean. The inside right image also shows highly skilled photo manipulation. The graphic of two fish again links back to the overarching theme of the ocean. The images created by this student are extremely detailed, showing a high level of skill. m?/.
There is clearly lots of thought that has gone into the mise-en-scene of this digipak. The image on the inside left cover is several colour coordinated bottles shown on the shoreline of a beach. This image may give away some of the themes in the songs – possibly one song is about drinking/alcoholism and this image may represent this song. On the other hand, it may encode adventure and discovery – the image of notes in a bottle that get sent across the ocean and end up in a random location to be found by a stranger of the person who wrote the original note.
The image on the back cover uses good mise-en-scene also. The recurring theme throughout the digipak is the beach/the ocean and the model on the back also fits in with this theme by appearing very surfer-like due to his long hairstyle. The fish-hooks on the back cover are also most likely to represent the ocean and the sea. However; they could be used as a symbol for entrapment and feeling captured and restrained, possibly illustrating the pain felt by the model – therefore creating a much darker tone for the back cover.
Choice of Words
The font chosen by the student is highly conventional to the Indie genre of music. Each letter is light instead of thick and bold and the font is very simple, sans-serif and easy to read and understand. This is again highly conventional to the indie genre. On the back cover of the digipak, the tracklist appears to blend into the image, meaning it is far more difficult to read and the audience have to focus far more in order to read the list. The album has been cleverly named ‘ the ride’, referring to surfing and ‘riding a wave’, this is well represented through the use of a wave as the front cover graphic. The song names are all simple, one-word titles, a conventional feature of the indie genre, this ensures that the song names will be remembered and easily recognised.
Each of the features portrayed on the digipak are conventional to the genre of music. For example, the unkempt hair worn by the model on the back cover of the digipak conveys the laid-back, carefree attitude linked to the indie genre of music. Indie music is often very chilled out and relaxed sounding, this is why it is fitting for the overarching theme of the digipak to be the ocean/the beach.
It is not just the images that fit in with the genre, the font and colour schemes used on this digipak are also generic to the indie genre of music. The font used is very simple and clear and the colour scheme consists of mainly blues, greens and greys, conventional colours of the laid-back, carefree indie genre. The colour schemes used relay the overarching theme of the beach and the ocean as well.