This is our draft 4 of our music video with a screencastify showing feedback on this draft. Overall we are quite happy with how are music video is coming along, but we have received some feedback on this draft which we will take on board when creating our final draft. I have summarised the feedback received below:
Make it more obvious that our star is looking directly at the Polaroid to begin with – eyeline match?? Close-up of eyes to close-up of Polaroid??
2:20 – story line becomes clear
Shot of flowing dress – feels a bit unnecessary
Shots where star is moving during performance are very effective – matches the tone/beat of the song – where the star is stood still, looking at the camera – emotion is lost
Good ending – star breaks the 4th wall
Good if there was another hint to the photos at the beginning of the narrative
Good if there was more performance shots where the star is moving to get more emotion
This is the 3rd draft of our music video. Since our 2nd draft we have taken on the feedback that our teacher has given us.
Below is a screenshot of the feedback that our peers have given us on our draft 3. It was important to gain this feedback on our draft 3 because it gives us an insight into what other people think of our video instead of only changing elements of the video due to what my group likes/dislikes.
Since receiving this feedback from our peers my group has come up with the following targets:
Some shots are slightly out of focus – possibly try to re-shoot these
Lip syncing is slightly out on some shots – try to correct this
Add more post production – possibly some extra lens flares, possibly some colour correction filters to add more of a cold tone to the video
Use more of a variety of shots
Some performance shots seem a bit awkward – close-up shots appear stronger in terms of this.
The attached documents show my groups New Storyboard and Production Meeting Agenda for our re-shoots of our narrative and our draft 3 of the overall music video. It was important to update our PMA so that all of our information is accurate. Keeping our PMA up-to-date ensures that nothing will be forgotten on the day of our shoot. It will ensure that all required costume, props and make-up will be bought on the day.
Creating a new storyboard also ensures that it is easy to see what new shots have been included since draft 2. It allows my group as the filmers to take note of what shots are new to be included, what shots we will need to re-shoot/shoot and how we need to adjust our draft to ensure continuity and a story that makes narrative sense.
Draft 2 differs from draft 1 as it includes the narrative section of our video. In draft 2 we have also lip-synced the song and added in the audio which has changed since draft 1. This is the first draft which looks how an actual music video would. Our draft 2 is 50:50 performance:narrative, it is an equal split and it works effectively for our genre.
Targets for improvement for draft 3:
More match-on-action shots – Example: putting on lipstick – in mirror, on our star, back to in the mirror.
More close-up performance shots.
Cut to close-ups more often to show more discomfort/anxiety in my stars facial expressions.
Get some close-ups of the Polaroids being ripped off the mirror.
Shoot more abstract shots – stack of rocks being knocked down/hand hitting sand into the air.
The task to understand audience ideologies was to create a dating profile for a member of society who would watch my music video. We used YouGov to research what area of the UK a typical member of my genre’s audience would live around and what sort of things he/she would be interested in. YouGov provides demographic information (gender, age, location, political views) and it also provides an entertainment category which provides us with information on what TV, music and films our genre’s typical audience would watch/listen to.
The profile that we have created details a typical audience member of the indie-pop genre of music. She is 19 years old, listens to Lana Del Rey music and is a freedom/independence seeker. The demographics category on YouGov also told us that our typical audience members would live in the East London area and so this is where our character lives.
Our audience expects new, original music from talented individuals. They want music with an emotional meaning which they feel that they can make a direct connection with. This expectation is met through the overall themes represented in our music video of feeling marginalised and finding yourself. Many people can reflect on a time in their life when they felt this way.
It is important for us to recognise who our audience is so that we understand what special features to include in our music video which will appeal to this target audience. Our audience will understand and relate to the encoded content in our music video and if we mould and manipulate our video to appeal specifically to our target audience, they will like it.
Our narrative for the music video was filmed in two shoots. The first shoot was where we shot all of the group footage with the 3 actors and for the second shoot we had only our main star and we shot all of the footage that shows her getting ready to go out. Both shoots went very well and we got lots of good footage from each of them.
We will need to do a third shoot to produce some pick-up shots to draw more attention to the facial expressions of our actors and to produce some match-on-action shots. We may also need to do another re-shoot to gain more abstract shots of the dress from our performance shoot flowing through the camera frame.
Some positives from our narrative shoot:
All props & costume required were bought.
We got the majority of the footage needed and only need to re-shoot a couple of shots.
Everything went according to our production meeting agenda and everything ran according to the time set aside for it – we got all of what we needed done in our arranged time frame.
My group produced a variety of shot distances and angles for each section of our narrative – we have a large range of footage to choose from and can decide what angles/distances look the best for each shot.
Targets for improvement on our next shoot:
Get more close-up shots to show detail in facial expressions & to create match-on-action shots – can build up tension/drama/emotion.
Shoot more abstract shots – EG: Dress fabric flowing through the frame or a stack of rocks being knocked down.
Close-up lip-syncing shot to be re-shot.
Re-shoot close-up lipstick smudging shot (not in mirror).
The below image shows my groups risk assessment with signatures from each person involved in the shoot. We have gone through several threats and described how we would cope with them in order to minimise the risks involved.
For example, one risk would include our actors possibly falling over when wearing their heels. In order to avoid/minimise the risk involved here, we have said that our actors will not be running in their heels and they will not be walking around quickly on uneven surfaces. There will be minimal risk of mis-stepping.
It is important to carry out a risk assessment before doing shoots so that our actors will not be at harm during our shoots. Risk assessments minimise the risks involved in our shoots meaning that the chance of danger/damage will be reduced significantly.
The embedded document shows my group’s production meeting agenda regarding our narrative shoot. This document lists our locations, dates, who is involved and what we will be needing. This means the document is of vital importance to ensure that no props, costume and/or make-up is forgotten on the day.
Production meeting agenda’s help to keep us well-informed as organisers, and well prepared as filmers. If we did not make this document, some key elements of the costume required for our narrative may have been lost/forgotten on the day of the shoot. This would result in an ineffective shoot that wouldn’t meet our needs. If we were to forget things, leading to a bad shoot, we would have to rearrange another time with our actors and that would lead to even more planning and heightened levels of stress on my group.
Production meeting agenda’s make planning far simpler and clearer and they also specify to us and our actors where we need to be, what we need to bring and when we need to be there. They can minimise the risk of anything going wrong on the day of our shoot.
These sheets show our storyboard for the narrative portion of our music video. We have gone into detail, listing what angle and what distance we want shots to be taken at. We have used post-it notes so that it would be easy for us to alter the order of our shots if we felt that they would not make narrative sense in the current order. Some repeat shots have been used to build tension.
We have created 40 shots that we would like to produce in our shoot. The post-it notes detail the location, costume, make-up, hair and props that may be required in order to carry out each shot.
Carrying out this task will be of vital importance for us when we are shooting our narrative because it will be a clear way of knowing what shots we have filmed and which we have yet to do. This will avoid panic/confusion when we are shooting.