Category Archives: Music Video

Narrative Development

This is my group’s narrative plan for our music video. It features the main 3 sections of a narrative and the different parts of our groups unique narrative that will feature in each of the sections. Our group’s narrative is amplified so elements of it relate to the lyrics sung, however the video is adding an extra layer of meaning to the song.

The narrative that we have chosen to portray through our video features a disruptive theme. We are using flashbacks to represent the exclusion that our star has felt in the past due to her ‘friends’. This exclusion and suffering that she has felt is then supported through the breakdown sequence shown later on in the video.

Performance Rough Cut – Draft 1

This is draft 1 of our music video. We have not included the audio of our song in this video as our draft 1 is just a quick rough cut to show all of the performance footage that we have produced. There is a wide variety of shot distances and shot angles that we have benefited from when shooting our performance section.

We have 2 minutes and 25 seconds which is purely performance shots. We are yet to shoot our narrative but when it has been produced, this will make up the rest of our video. Overall, I think 2:25 is a good amount of performance footage for us to rely on.

I think that overall the shoots went positively. We got lots of footage from a variety of angles and distances and all of the costume, make-up and props that we wanted were remembered. I think this shoot could have been improved if we had more abstract shots of the sea, the dress fabric flowing through the frame of the camera and our star’s hair flowing through the camera frame. We would have also benefited from more shots where our star is not lip syncing the song, she is just looking into the camera or looking into the distance.

Our performance rough cut demonstrates all of the best shots that we got and it proves that we have gained a range of shots that we can easily incorporate in our video. Overall, I am very happy with our draft 1.

Shoot Reflection (Performance)

We have done two performance shoots to gain all of the footage that we have. Our second performance shoot was definitely more effective than our first and this is the shoot that we will be using footage from.

In our second shoot, all costume, make-up and props that were needed were brought. We spent 2 hours on Little Pembroke beach getting as many shots and angles as we could of our actor lip-syncing, whilst still ensuring to get the more interesting, abstract shots of waves, drawing in the sand, fabric flowing through the frame and our star playing with her hair.

From our second shoot, we gained a large variety of different shots, they included: high angles, mid-shots, long-shots, close-ups, side-angles, profiles and low, canted angles. This was a very effective and productive shoot and my group feels very positive about it.

Our first shoot did not go according to plan and we only managed to get 3 shots filmed because a van drove onto the beach and got into the background of our frame, meaning our actor could no longer concentrate and we could no longer film in that spot.

The below video shows how our first shoot was disrupted. This shoot was not beneficial towards the production of our music video.

Star Image Planning

The below image is a snip of a section of our moodboard. If you click on the below image, you will be taken to the full moodboard and once you are on this page, you can hover over an image to see the caption that my group have added to show what the image conveys in terms of star image. This activity was a very important thing to do prior to our shoot as it definitely made us think about different actions, poses, facial expressions, dress and effects and how they can positively or negatively impact star image.

This task also allowed us to consider how we would want our star to be portrayed if she were a real celebrity, it definitely gave us a greater insight into the types of actions/styles of performance that we want our star to recreate in our shoot on Sunday.


Risk Assessment

This document shows our risk assessment for our performance shoot on the beach. We have carefully thought out any possible risks for this shoot and have measured the likelihood of us being able to control this risk. We have then thought about any actions that we may be required to take in order to minimise this risk and keep it under our control. Doing this task will greatly aid us when we are doing our shoot as it will ensure that nobody is harmed during the shooting of our video and it means that we know exactly what to do if a potential risk were to come up.

Permission from artist

This screenshot shows a tweet that my group posted to ask for our artists permission to use their song. We understand that it is important to ask for permission before we just use the song as it complies with copyright laws. We have also asked because it is the polite and courteous thing to do.

Specsavers Creative Team Feedback

In today’s lesson, a member of the Specsavers creative team came in to listen to our pitches and give us advice on our videos. This will be extremely helpful to us when we are creating our videos as Lenny has created videos before as a key part of his career so he knows what works well and what doesn’t.

Lenny gave us advice on how to connect with our character and further develop her. He told us that we should write just a few paragraphs on what our characters values, how she feels, and who she is. This would allow us to improve our understanding of our narrative, therefore, it would allow us to ensure that any symbols in the video definitely relate to our genre of music and this will ensure that they make clear narrative sense.

Lenny also told us that he wasn’t sure if the party narrative would work, similar to what Miss Cobb told us. He said that we should spend some time brainstorming different ideas as to what could feature in our narrative to ensure we get the best possible story for our music video. One idea that Lenny contributed towards our narrative was adding in some symbolic references so that our narrative does not become too cliched.

Lenny showed us how to use Lumetri colour in Premiere Pro to ensure that we can add effects into our video that reflect our genre. A key feature of Lumetri colour is that it allows colour correction to assist videos and lighting can be altered using the programme.

Lenny coming in has been extremely helpful to my group. It has given us ideas of the sorts of effects we may wish to overlay on our videos and it has helped us to develop our character and therefore further develop our narrative. We now feel as though we have a far clearer view of what our music video narrative will be.

Below I have embedded the document showing the profile that my group has made for our character and I have also included some YouTube videos to further assist our understanding of what Lenny explained to us about Lumetri colour.


Production Meeting Agenda for Performance Shoot

The embedded document on this post shows my groups production meeting agenda for our performance shoot. It was very important to complete this document as it allowed everyone involved in our performance shoot to have notice and be aware of what they needed to bring to the shoot. This ensured that nothing was forgotten and that the shoot could run as smoothly as possible with minimal interruptions and mistakes.

Genre Conventions Analysis

This Voicethread shows my group describing the conventional features of our genre in terms of: Mise-en-scene, camera techniques, themes, narratives, star image, album art, music and edit/effects. This task has been useful in providing us a blueprint to ensure that we do not steer too far away from our chosen genre.

Visual Shot List for Performance Shoot

This is a collection of different performance shots used in music videos of a similar genre to the one we will create. A wide range of shots are used throughout these music videos, including: closeups, low angles, profiles and mid shots.

This was an important task for us to carry out because it gave us an idea of what sort of shots we would want to feature in our own music video. We have a general idea of the sorts of shots that are generic to the genre, therefore we are better informed of what shots we can use to suit our song’s tone.