Category Archives: Creative Critical Reflection Comp 3

Evaluation of Web Design Application

The below screenshot shows our home page of the website that we have produced to go alongside our music video and digipak. Our website was created on Wix and we learnt several new skills on this online platform.

When initially creating our website we began with a blank template then I added several pages and titled them as shown above. A preset navigation bar was available for me to drag onto the page and as I did this the different navigation buttons each became the titles of my pages. It is vital for a website to have a navigation bar in order to provide easy access to all pages of the website whenever requested. The social media links found next to the  navigation bar in the top-left of the page are also crucial links to have. It is important for websites to have social media links for interactivity purposes – if audience members want to see more about their star and attempt to form a connection with her, they will almost always look at the artists social media pages to see the types of posts that they put up and to see if they are relatable.

My website also featured an albums & videos page as well as a lyrics page and these showed all of our artists previous work. On the albums page, we created several mock-up digipak covers to illustrate our star as well established, this was important as we wanted our star to be represented as highly relatable with a large fan base. On the lyrics page, we had several landing pages linked to buttons and these landing pages showed us the lyrics of the song named on the button. We also had landing pages linked to our tours page and our albums page as purchasing platforms.

On the final page of our website, we listed several news stories which could be clicked and the audience would be taken to an article, these were again created to encode our star as well-established and popular. Our final page, ‘News and Gallery’, also featured a slideshow presenting pictures of our star where she appears carefree, this helps to solidify our star image of her as a free-spirited individual.

Production Skills Evaluation 3

Whilst creating our digipak, my group developed several new production skills in a variety of software. For example, as a logo for our digipak, we decided to create a graphic of a compass – as shown below. We chose to use a compass as our logo as it relates to the overall title of our album ‘bearings’, relating to ship bearings, and it relates to one of the overarching themes of our brand, being lost within your relationships and within yourself. In order to create our compass, we used Adobe Illustrator which neither of us were confident with. The outline of the compass was created simply using the line tool but the lines would not fill in to make the spokes of the compass stand out. In order to overcome this obstacle, we highlighted the entire graphic and used the bucket fill tool to fill in the sections which we wanted to be emphasised.

 

We have also learnt how to use a new tool on photoshop whilst producing our digipak. This tool is called the ‘Camera Raw Filter’ tool and it enables us to edit the contrast, exposure, shadows, highlights, whites, blacks, saturation and clarity of an image. We mainly used this tool to add filters onto our images, giving them an overall colder tone before placing them into our digipak document. This colder tone was added to the images in order to portray that our star is feeling isolated and alone – she is lost and unsure of where to turn so she feels coldly towards mainstream society and these fake friendships that she has recently escaped. These tools were not only used to add coloured filters over our images though, if an image was too dark to use but we liked the overall aesthetic of the image, we could increase the exposure to try to brighten up the image and make it suitable for use.

Production Skills Evaluation 2

Throughout my time in media studies I have gained many useful production skills on the programme Premier Pro. We have recently had Lenny who is the Creative Director at Specsavers back in to help us learn some more production skills that we may wish to use when adding the final touches to our music video.

Due to our music video featuring some flashbacks, we felt it was important to ensure that these shots could be distinguished from present time shots, we therefore decided that we should add a transition into these shots and a filter should be overlapped with them so that they would stand out amongst the others. In order to ensure that the filter over all three flashbacks was exactly the same, Lenny taught my group how to add an adjustment layer. This is a colour correcting layer which can be copied and dragged over several different points in a video, it could have even covered the whole video if we had wanted it to, however; we chose to stick to just the flashbacks in order to fully differentiate them as part of the past rather than the present. To create adjustment layer you select ‘File’ in the top left-hand corner of Premiere Pro, then select ‘New’, then choose ‘Adjustment Layer’ from the drop-down menu. Once this has been created, coloured filters can be added to the filter then to drag it and ensure it applies to other sections of the video, you would hold the layer, hold down the alt key then drag away from the layer and this will create a copy of the adjustment layer.

Prior to creating this adjustment layer, we decided that we wanted the coloured filter to have a pink hue, much like the filters used in Clara Mae’s music video for ‘I’m not her’. We felt that this colour represented flashbacks and had a clear vintage feel to it. In order to add this filter to our adjustment layer, we used the ‘Lumetri Colour’ tool and messed around with highlights and shadows as well as the colour curves. These tools gave us the opportunity to add warm or cold tones to our video, my partner and I chose to use warm tones to convey the false sense of warmth and friendship that our star had felt towards these girls in the past.

 

 

Production Skills Evaluation 1

Whilst planning and producing our music videos, I have learnt some useful production skills on the program Adobe Premier Pro. I have also learnt production skills on the DSLR camera’s, some of these skills include: how to shoot in slow motion, framing, recording and different camera angles with their connotations.

Several skills have been learnt on Premier Pro. One of these skills is: slowing down shots to make them play in slow motion. Below is a screenshot showing how to decrease the speed at which a clip plays. Putting videos into slow motion helps to create enigma, emotion and dramatic effect. This means that it is more effective at showing that our star is feeling many heavy emotions throughout the duration of the video. One of the slowed down shots is of our main star’s eyes, this shows that she is struggling; she is in pain and so she is making eye contact with the audience to connote this. To change the speed of shots you right click on the shot you would like to change, press ‘Speed/Duration’ then where it says ‘Speed’, you change this to whatever speed you would like the clip to play at.

Another production skill that I have learnt throughout the production process is how to reverse videos. Below is a video showing how this is done. Reversing videos can be used to confuse the viewers or to show that the main star of the narrative is confused and/or feeling mixed emotions. They do not know which way to go and so in some parts in the video we are including waves playing through normally, followed by reversed waves. To do this you right click on the shot that you want to change, go to ‘Speed/Duration’ then toggle ‘Reverse speed’.