10th October 2019

Digipak Collage and Hand Drawn Mock Up

To aid our understanding in digipak conventions we looked at album artwork from our selected genre and applied that into a collage inspired by what we saw. We realised that all album artworks from the same genre use similar colour palettes and compositions. For our collage we included lots of earth tones and rough edges to simulate the punk aesthetic, furthermore we added some images of objects which are known for being punk such as denim jackets, converse and smashed guitars. This collage gives a sense of what to aim for when designing album artwork of our own.

27th September 2019

Audience Ideologies

This post was made to study the ideas and conventions behind creating media for a target audience. We did this by creating a YouGov profile for a band similar to our own, Nirvana. We studied the demographic of the band and looked into media theorists who have also studied demographics, this is to ensure the highest quality product and gather a full understanding of the ideas and theories for media.

27th September 2019

Digipak Conventions Analysis

Below is our analysis of a published Digipak. The album is “Joy as an act of resistance” by the band IDLES. The band is a punk rock band from the UK. This is important to know as you can analyze how they have used conventions within the album artwork. I chose this album because it is a very similar genre to the music which we are making our video and digital for.

I looked at the way they used images, text ,colour and connotations within the product. This gives me a good idea of how to adapt my own product to perfectly align with the genre conventions or defy conventions.

23rd September 2019

Digipak Mood-boards

This is my mood-board which I made on padlet.com where I hand selected images that describe my desired outcome through composition, mise en scene and colours. This helps me understand trends and differences within genres. The theory is that all media within a genre have the same style to their products, whether this be tour poster, album cover or promo photos. For each image I have titled why I have selected it.

 

Made with Padlet
19th September 2019

Specsavers Creative Team Feedback

Recently we had the opportunity to show our work to two members of the specsavers creative team. They showed us multiple techniques such as applying filters and adjustment layers. Furthermore, they explained how to add effects to the video such as glitches and lens flares which adds further style to the video and make it look more authentic and genuine.

Some of the feedback they gave us was to keep the pace of the shots in time with the music, so for us we had to have a faster edit pace. The short jarring shots pair with the music much better when it is faster and if it slows down to increase the length of the shots.

Here is a YouTube tutorial displaying the techniques which we used within our video.

13th September 2019

Music Video Draft 3

So, whats changed?:

 

3/5 Comments from our video:

Targets for improvement:

  • Multiple points during the video the music does not sync up with video, this is mainly due to some of our shots were not in time when recorded.
  • Some adjustments need to be made to the filter’s levels to create a clearer image.
  • Change the pace in some areas of the edit. Performance sections could be edited even faster at some points.
13th September 2019

Feedback From Teacher

Feedback summary/ Targets:

  • Continuity on lens choice in establishing shots. Either choosing one or the other instead of changing between the two.
  • Less shots of singer singing the “Aaahaaahaa”.
  • Brighten some narrative shots.
  • Shorten some narrative shots.
  • Include more narrative closeups earlier in the sequence. This is to create more of a connection with the characters earlier on in the video.
  • Some lip syncing needs tweaking.
  • Cut back to drums when pace slows down around 2 mins.
  • More cymbal close ups to create energy.

 

12th July 2019

Music Video Draft 2 (Includes Narrative)

Here is our second draft which includes our narrative shots;

Self assessment:

Initially we are very pleased with this outcome as it gives a strong sense of what our end product is going to look like. Our narrative footage has turned out exactly how we planned it to look, very unscripted and raw giving it the vibe which we planned to achieve. This unscripted style is what is very common among our genre. One problem which occurred is on our planned filming day the weather was very overcast and cloudy, we decided to continue the shoot but we still feel the outcome will have been even better if it was sunny. Another issue we came across while editing is that some of the shots we filmed, the actors we out of time with the song so the clips effectively become unusable.

Targets for improvement:

  • Shoot several more performance clips to fill any gaps which we may have where anything is out of sync.
  • More variation in narrative shots such as using the fish eye lens in some places and using creative technique such as framing etc.
  • Decide on our filters which we will use throughout the video, this may take a while as we need to experiment with different filters and all the levels with colour correction.
  • Minimize amount or repetitive shots throughout the video to keep a flow within the video of a similar style shots but they are all different.
12th July 2019

Production Skills Evaluation 1

Throughout the editing process, we learned a range of skills which included cutting and editing footage to create perfectly timed cuts which are in time with the music and what is present within the video. Being able to link the narrative with the music through the video is really important. The narrative must have the same feel as the song so that the viewer accepts the content. Furthermore, being able to show the idea of star image in video is important for the outcome of the video.

To keep cuts in time with the music and to create a seamless edit we made use of  time stamps. Time stamps are a useful feature as they allow you to mark specific points within your video to keep edits in time and correct.

After the video was assembled together and all the shots were edited we moved onto colour correction and adding filters, in my opinion the filters are the best addition we could have made to the video. The filters really hide any mistakes and make the video have a much more stylised outcome which works with our genre.

Folder management as you are working is really important. Keeping everything organised saved so much time and stress from the editing process. As you are editing you will develop a lot of clutter from having to film extra clips and also making drafts and uploads. When everything stays organised and clearly named then everything will run much smoother. Personally we could have improved our efficiency by naming more files and not getting lazy organizing folders.