The song I have chose for my pitch is “Before You Go’ by Lewis Capldi who is a fairly new artist.  The reason I have chosen this song is because during the song it comes to life and naturally gets the audience exited and involved.  This song is about suicide and is a very personal song that Capldi wrote because his nan took her own life so he wrote it in dedication of her during the hard times him and his family were going thorugh.

Before you Go:

I fell by the wayside like everyone else
I hate you, I hate you, I hate you but I was just kidding myself
Our every moment, I start to replace
‘Cause now that they’re gone, all I hear are the words that I needed to sayWhen you hurt under the surface
Like troubled water running cold
Well, time can heal but this won’tSo, before you go
Was there something I could’ve said
To make your heart beat better?
If only I’d have known you had a storm to weather
So, before you go
Was there something I could’ve said
To make it all stop hurting?
It kills me how your mind can make you feel so worthless
So, before you goWas never the right time, whenever you called
Went little by little by little until there was nothing at all
Our every moment, I start to replay
But all I can think about is seeing that look on your faceWhen you hurt under the surface
Like troubled water running cold
Well, time can heal but this won’tSo, before you go
Was there something I could’ve said
To make your heart beat better?
If only I’d have known you had a storm to weather
So, before you go
Was there something I could’ve said
To make it all stop hurting?
It kills me how your mind can make you feel so worthless
So, before you goWould we be better off by now
If I’d have let my walls come down?
Maybe, I guess we’ll never know
You know, you knowBefore you go
Was there something I could’ve said
To make your heart beat better?
If only I’d have known you had a storm to weather
So, before you go
Was there something I could’ve said
To make it all stop hurting?
It kills me how your mind can make you feel so worthless
So, before you go

I like this music video from a former A-Level Media student because the editing is done very well and you don’t get bored of one shot because the cuts are constantly changing, however you still have enough time to see the emotion on the singers face.  I also like this video because if you haven’t seen the original video you would still know what the song is about by watching this video, I also like the artist and the song.

I also like this music video due to the fact that there is narrative and performance in the video, there is more performance then narrative but the balance work very well for this particular music video.  This video is very engaging and doesn’t make you want to click off because it is an interesting yet effective video to watch and listen to.

The star has been represented as a vulnerable man who has been hurt form a previous relationship and is trying to deal with the pain that has been left with him.  The star has also been represented as a humble man who knows something has gone wrong in the past with his loved one.  The video has been styled and designed to make the audience want to keep watching and listening due to all the emotion that the actor in the video shows on his facial expressions.

This music video is about how everyone is just repeating everything and how everyone cares how many likes they get on posts and that people don’t see the real world anymore.

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This music video is about suicide and how the topic can affect and completely change the lives of close family members and friends.  Love is also a topic in this music video and it is portrayed through two adults experiencing the death of a loved one together.

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Focusing forward has helped me to understand what my music video should be like and how to draw the audience in and keep them watching, I have also understood that the video is aimed to make money for the artist or band and to make them more known.

I have understood that the main reason for the music video is to promote the song, band or artist and to make them money.  The music video is another chance to see the star and to become more involved with them as an ordinary person who faces everyday life problems, such as relationships and how the world actually is.  This will help me when creating my music video because I will now know to include my artist who is lip syncing in the video to promote them as an artist.

I have learnt that music videos can be:

• Illustrative– The narrative in the video is very closely echoes the lyrics and music.
• Amplification– The narrative whilst inspired by the songs adds a new elements to complement the song.
• Disjuncture– The narrative seem to hold very little relationship to the song and seems quite random.

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