Improvements:

• Tour dates
• What the posts mean
• Keep audience interaction
• Put in a quote from Laura
• Tie picture of Laura and Harry in with endorsement
• Link for the merch needs to link somewhere

Self Feedback:

• Content – Some additional teasers on the Instagram story which is conventional in the pop genre.
• Synergy – We have created links which lead to charities and to the merch.  We have also created a gif for the music video.
• Timeline – There is a sense of excitement leading up to the release date of the album with pictures from the shoots and images of featured artists.
• Cross Media Convergence – The star has done a radio interviews, as seen on an instagram post.
• Promotion Of Live Events – A tour has been announced, with the tour poster up on a post on the starts Instagram page.
• A Call To Action – There are links to merch, this is where the star will make revenue, also links to Spotify, where the star can also make money due to all the streams from their fans.
• Ordinary/Extraordinary – There is an insight to the ordinary lifestyle of the star as he posts a picture of him with friends and a beautiful view of home island.
• Interaction/Engagement – The star has done live chats to keep the fans keen and ready for more content and more new music.
• Issues & Charities – On the page there has been posts and Instagram stories about ‘Black Livesm Matter’, and how the star is supporting the charity.

We made a timeline on post-it notes and put them in chronological order of how they will appear onto the star’s Instagram account, on the picture there will be captions of release dates and times.  It is key for the star to interact socially with their fans to gain more of a fan base and also to imply how ordinary the star can be but then also how extraordinary they are at the same time.  This account will help the fans to understand the star’s personal identity and what happens in their day to day life as a star.

Within the post there will be teasers for the fans to gain more interest and to then hopefully make these fans purchase the stars music and therefore keep purchasing their future music.

Click on image for full version

Lewis Capaldi is a pop artist similar to Rudimental as they both produce pop music.  I found Capaldi’s Facebook page, took some screenshots and annotated some of the key features on it.

Some of the key conventions which I have picked up on and are included in every social media page is:

Header Image: This is an image of the artist that is placed at the top of a page displaying them and their brand.

Tag:  A tag is a keyword added to a social media post to categorize content. You can also tag someone in a post or photo, which creates a link to their social media profile and associates them with the content. 

Hashtag: A hashtag is a word or phrase preceded by the “#” sign. Hashtags are used on social media to tag posts as part of a larger conversation (such as #HootChat) or topic (such as #Superbowl). Clicking a hashtag reveals the latest posts that include the tag. Hashtags are searchable, and serve a similar role to keywords.

Promote: Promote is a term used in different contexts by the various social networks, but it always indicates some form of payment to gain access to a wider audience than could be achieved through organic content.Facebook uses the term “boost” for promoting a specific post, but “promote” to describe promoting a Page.

Engagement: The number of people who reacted to your posts, such as like, share, love, comment etc… The more reactions you have on your post, the higher the engagement. Marketers often talk to ‘page engagement’ to refer to how often people react to the content published on the page. If the engagement is low, it means that very often, people don’t like, comment, share, love etc… on the Facebook posts. The engagement is one of the most regarded data that Facebook check for your page.

Caption: A caption is a description that accompanies a photo on social media. Captions can include text, hashtags, @ mentions, and emojis. Captions are an important part of telling your photo’s story on social media and a key driver of engagement.

There are also many other conventions which are consistent through an artists social media page such as; About section, page followers, pin to top, bio, comment, engagement etc.  Social media is also a way for the artist to convey their brand and star image through marketing campaigns