To write my article I will first, analysis Billboard Magazine’s “The Next Frontier” from June 2015, this article details the rise of artists including Martin Garrix and Scooter Braun, as well as music agent Steve Angello, focusing specifically on dance music and the rise of DJ’s as mainstream articles.
This article is not an interview or Q&A, instead it is written form a third person perspective, detailed the rise of EDM Dj’s, their rapid growth within the music field and the stardom which Dj’s like Garrix receive. Therefore we see a large image, across both pages, with the article itself being located in the bottom right corner. The plug and standfirst are on the left side and are unconventionally orientated vertically, which allows the plug to be much bigger without covering the image and stars. The article features black serif text against a white background, with a large pink drop capital which leaves the background due to its size. The article is in one column and therefore is easy to follow. Evidence for the presence of a journalist is given to us by the use of a third person perspective as well as quotations from an interview with Braun. This allows the article to be very coherent, as the perspective remains throughout the article. The article struggles to convey a sense of location, because as a reader we can see that the journalist has spoken to some of the people from the article, and has used there words with the article. The writing helps to convey a sense of the event, because the language used is convey a growth within the field, that is fairly new, therefore we can see that is trying the be conveyed. In the article there aren’t any similes or metaphors used, as this wouldn’t fit the genre. It would be more expected to see these in a pop or indie magazine, as the audience would be more open to this use of language. As mentioned the journalist has used quotes and questions to help convey the way in which the artist feels about the growth with the genre and how it has risen to become bigger than many others.
The journalist represents both the genre and the artists in a very positive way, and implies that their influence is positive on the genre and the music scene as a whole, furthermore suggesting the potential for new artists and group to overtake what would traditionally be the ‘big’ artist.