My Tour Poster

We where tasked with creating a tour poster for a perfumer using the following brief:

‘A client has come to you with an image of themselves as a performer. Their style of music will belong to a particular genre. They want you to design a poster for an A4 page in a magazine, advertising and promoting their forthcoming tour. You must include the following:

  • Name of artist
  • Name of the Tour
  • Dates and Venues
  • Other information like: where the album can be bought/downloaded, tickets available from and prices etc.’

Above is a self assessment document which we use to evaluate our own work.  In the document I have talked about all of the features of the the Tour Poster and the way in which they help to communicate information to the viewer. I have also talked about Typography and typefaces and the way in which they can communicate genre, as well as how they can aid the design of the poster. inn the document I have also talked about the Text and wording of the the poster and the effects of this.

Before creating our Tour Posters we looked at AIDA, Attraction, Interest, Desire and Action are all important to consider when designing a poster, this is because the way in which the poster is laid out, worded and designed in general can effect the way in which the user reacts both in positive and negative ways.

My copy of professional magazine front page

Above you can see two magazine covers, one professional (left) and one created by me (right). We where tasked with using InDesign and Photoshop to copy the design and develop our skills within the softwares. Overall I think that the covers are very similar matches, with styles, fonts and images all matching as best as they can.

Positive Features – I think that they the images although different match very well and still allow the text to stand off the page and draw in the viewer.

Another feature that I think worked really well its the masthead, and surrounding details. The fonts match well as I researched the designer of the original masthead. The font is called Gotham and I decide to use different styles of this throughout so that they fonts where coordinated. I also used a font called ‘Bodoni 72 Smallcaps’ for the Serif font because I feel it matches well.

Lastly I think the colours worked well on my cover and the original the cover. The white and pink contrast the greyscale image. On mine I changed some the colours of the text to either white or pink as they clashed with the background too much. I also changed the text colour to grey on ‘Never mind the hype, here’s…’ as I thought that neither of the other colours worked well, if I had used pink it would have blended with the large text and white clashed with the background.

Negative Features – Some things that I think could have worked better on my cover include the white cross on the front, on mine it is too thick and too small, this makes it look out of place. Furthermore its location is ever so slightly off which means it doesn’t separate the cover like on the original. On review I think that my cover would look better without this feature. To improve on my skills on shapes in InDesign I would have to watch a video like this one,
A feature which I like but think could have worked better on my cover is the ‘Free posters’ imagery. On the original the images have titles saying which artist the poster belongs too, these are done in a Sans Serif font. On mine I only included one title for the poster and used a Serif font instead as the majority of the text on the cover was already Sans Serif. On review I think that It would have looked better in a Sans Serif font as it would have allowed it to standout more than it does at the moment. My understanding of text styles is already quite well developed due to previous study, however it may be beneficial to look at texts before creating my own magazine cover.

The spacing for the bottom lines of text I feel hasn’t worked correctly and for that reason the top line is longer than the bottom, which doesn’t look right and also means that particular part doesn’t match the original cover. Too fix this I think that I would have to play with the spacing of the letter within the text as-well and the spacing between words. Ideally I would both lines to be the same length however I feel this is unrealistic due to the amount of characters on each line.  Possibly if I had changed the font it may have allowed me to make this better than it is at the moment.

In conclusion I think they this task has taught be a lot about noticing design features and using InDesign to create a cover. I have so many new skills within the software and now have a better understanding of how to manipulate and change the design of my cover. all of this will help me when I create my own cover in the coming few weeks.

The Camera Talks

This post is going to detail my nine best images form the previous shoot, where we used camera techniques to helps to communicate meaning or feeling.

Above is my collage of my 9 best images from the shoot- each image has some hashtags on it, these hashtags show the technique or techniques used in this image, the denotation of the image and what we believe the image connotes, in this case each image connotes a feeling. Our group chose to connote the feelings of Depression, isolation and anger with our images and for each we used different techniques to help translate this message.

All of the images above are different and this is important to remember because no 2 images are every the same, and you may not achieve then results you want the first time. All of the images above where shot using similar settings but different techniques. My favourite shot from. the shoot, the one I fell worked best to translate our meaning is the 2nd shot (middle top row). Personally I like it because it’s a wide shot with a leading line formed by the shadow of the model. The image is slightly over exposed and although this could be fixed easily, I think it provides to the image, almost as if it is a flashback.

 

Technical Camera Terms

Above are the contact sheets from our group task where we were using framing and camera skills to connote a meaning within our images.  Mise-en-scene is the main way in which we communicate a meaning within our images, and it uses the CLAMP terms to do this. Costume, Lighting, Acting, Makeup and Hair, Prop/Proximities and Setting, however there are other things we can do to communicate with the viewer or audience, Framing, Angle and distance are three of them.

The way in which we frame an images is very important because it allows us to communicate view points, for example if you shoot a landscape through a window it may make us feel that were are the person and the image is what they see fro their eyes. furthermore if we have a full frame it may make the image for interesting for us to view, however if the frame is too it may convey that its cramp and make us dislike the image.  Framing also relates to where the subject or subjects are located within the image, left, centre or right as-well what height it may be located at. As a viewer our eyes are instinctively draw to the centre of the images therefore the producer would put the subject there right? Well in some cases yes but most often the photographer will refer to the rule or thirds and place the subject(s) off centre , this allows for either more foreground or background.

Angle and distance can also effect the way our images concat their meanings and the what meaning they denote and connote. For example distance can make and image feel very personally, say if you were really close to the face of the subject however if that subject is really far away it makes them look isolated can allow us to convey a meaning of isolation or loneliness. Angle is equally as important to consider whilst shooting, as it can be used in consecution with distance to convey meaning. High and low shots can allows us to convey perspective and midst or eye level shots can help us put the viewer into our shoes.

In our shot we used a variety of all these features to help us convey our ideas better, we used long shots and wide shots, as well as high angle shots most because we thought these worked really well to convey our chosen meanings.  Some images I thought worked particularly well are IMG.8624, I like this shot because it uses framing to create leading lines for the model to walk downs towards/with. Another image I like is IMG.8701, I think it works really well to establish a meaning of isolation because if the cameras distance from the subject, the model is also centred in the image which I think helps to concrete the idea of isolation. An image that I think hasn’t worked as well as we initially thought is IMG.8759, I think that for the image to have worked better we should have shot closer to the fists, as this would have allowed us to better show the signs of anger. The distance also means that the fists don’t stand out as much as they could which makes the image worse.

 

 

My image that uses mine-en-scene for meaning

Please use the navigation on the bottom of the google slide to view the 2 slides.

Mood Board- Above is my groups mood board for the genre Rap, we were given Rap by our teacher.  As a group we added images that showed rappers, rap album covers and items often associated with rap music, such as money or jewellery. Whilst creating our mood board we made sure to show both male and female rappers and rappers from  different eras as the genres identity is constantly changing. From creating our mood board we learnt that there is a great amount of variation between different rappers, many of them have different senses of style or image and find different thing important to themselves. The rapper Snoop Dogs image differs from that of others, his image consists of vintage cars, weed and simple style mainly tracksuits.

Post It Adjcetives- Once each group has dressed their model up and done their photo shoot, the models lined up and as a class we added post it notes to them. The post it notes have words on them that people believe relate to that outfit/genre. On our model we got Tough, Rebel, Swag, Extra, Sassy, Old School, Rule-breaker, Hip-Hop and Gangsta. The feedback from our piers suggests that the outfit we chose relates well to the genre we were given. Furthermore it conveyed to us that our outfit portrayed a older style rapper, maybe from the 90’s, rather than some of the newer styles in Rap. I think that our portrayal of Rap as a genre was accurate and this has been assured to me by the response form my piers. 

 

 

 

 

 

 

Contact Sheets- We have 2 contact sheets which contain the images form our Rap genre shoot. As you can see from he contact sheets we tried to vary the way our images where framed, the orientation they where shot in and the backgrounds for the image, for example we shot in front of the green scene and a variety of outdoor locations, including some particularly urban stairs.  We also shot in-front of a luxury vehicle as we though this is something often related to Rap or Rappers, although in the ned I think those images didn’t work as well as others we shot. Some images I like from the contact sheet are 3919- The stairs are a great background and provide a good urban vibe, 3931- My favourite shot with the car, I like the way that Amie is pointing at the badge and she also has a good stance, finally I like image 3954- In this image Amie has taken off the wool and denim which allowed us to see the tattoos and get some better detail on the jewellery, by using the green scene for this image it means that we can insert a really nice background if we wish.

Final image- I have chosen image 3924 as my final image as I believe that it use mine-en-scene to connote meaning the best.  Amies costume features a sleeveless sheeps skin jacket paired with a blue denim jacket and a stripped top, black cropped trousers and some baby pink shoes. We thought this worked well because Rap style is quite varied both through time and genre therefore we decided to base our costume on something that may have been worn by a female rapper in the 90’s.  This costume is supported by Amies makeup and Hair as-well as some props and accessories. Amies hair is in a high pony tail and centre over her head with hair falling down both sides off her face, we though this worked well because it is quite messy and often we have found that rappers appearances are quite natural, with them often choosing to dress down over dress up.  Amie was wearing very little makeup when we shot, and I think this worked better because female rappers int he 90s didn’t wear as much makeup as many artists do today.

Props really allow a media creator top enhance what they are creating, we chose to use a microphone and a variety off over the top jewellery pieces to enhance the shoot. Large microphones are often prominent in Music in general and often feature in both promotional material and music videos. The final part of mise-en-scene that we had to consider when we were shooting is the setting, as we all believed this could make or break the images. Having to stay on the school premises made this more difficult, however with some smart framing we made its of the exposed concrete and staircases to provide an urban background for our images.The combination of mise-en-scene really allowed us to convey meaning to the best of our ability.

Textual Analysis of Album Poster

Above is my Textual Analysis of an album poster for the band Feeder.  I have written about both the use Mise-en-scene , Font and colour, as it is important to understand what effect these give the poster and how they work together to create the final poster.

The creator of the poster has used costume and the lack of costume to convey multiple messages to the audience. The lack of clothes on the model sexualises the model, and allows for her body to be used as blank space for the creator to use.  The way in which the creator has sexualised the model works well for this poster as it is a topic which relates to ‘Rock and Roll’. From this I have learnt how a single piece of costume can be used to convey multiple messages to the audience of a piece.

The creator of this piece of media has used multiple block fonts, which convey the information in a very sharp way and draw quite a lot of attention the the piece. They have also used simple colours within their piece, although this doesn’t draw loads of attention, it works well because it links to the prop used. This coordination makes the piece look smart and professional.

From this Textual analysis I have learnt the importance of Mise-en-scene, Font and colour and the way which they can be used by a media creator to influence the viewer of the media and or draw in a typical viewer, I have also learnt that uses very little prop or costume can convey a message just as well as using lots of costume or prop. Furthermore I have learnt that coordinating colours can add a nice effect to a piece of media. When I create my magazine I will have to bare in all that I have learnt son that my media isn’t overpowering and looks professional.