When going over the website for The XX (previous students work) I was immediately blown away by the aesthetic and animations which grabbed me instantly, the use of colour and movement. The site had a great layout and nothing felt forced or out of place. The music video was front and centre and my appreciation of the website forced me to watch it. The rest of the web page was the same, it was filled with information about the band and there music as well as tour dates and areas for fans to explore and enjoy. My only gripe with the website was that almost everything was on one page, outside of merchandise all the pages were scrolling distance away which will it looked nice and professional made the site feel more like a list than a web site and made it feel like there wasn’t really that much to the website which in tern made it feel somewhat lazy. The website was very easy to use and it was very simple to navigate, maybe too simple. I don’t think any information was missing, I know about the brand about the music and upcoming events, although it could have been delivered in a more engaging way. The website has a wonderful aesthetic which carried over into their music video and made me instantly want to dive into their website however that was about the extent of it, having everything on one page made the site feel lack luster and baron. I didn’t feel like I was discovering a band and learning about them in a natural and exciting way. It felt like I was looking at a really pretty essay or piktogram which is a shame because it is really pretty and the animations and visuals make me want to enjoy it.