Music Video Draft 4

Peer Feedback:



A general polish has been done, clips are edited to flow better and editing has been done to either make the video look better or to tone down special effects making the video more digestible and pleasing.


  • polish
  • increase continuity
  • increase momentum
  • improve band clips
  • reduce effects
  • punctuation
  • polish warp stabilizer

I agreed with and appreciated the feedback and took it on board accordingly.

Draft 3

Since the last draft we have added a number of moments such as a surreal, expressionist dream sequence full of artistic and creative shots and effects each to their own meaning such as visualizations of entrapment and isolation. We’ve also polished and tightened up all previous aspects of the product resulting in it moving more fluidly and more visually appealing. We have almost finished the product however at this point in time it still remains unfinished which is our main priority, as well as this we have received a good amount of feedback from peers.


  • Finish
  • Add continuity to filters
  • Add continuity to colours
  • Touch up effects
  • Tighten up transitions
  • Improve lip syncing

New PMA’s

Here is the PMA and Risk Assessment for our most recent Shoot’s where we captured footage for the second half of our product which is a dream sequence which we plan to make more surreal and will include more artistic and metaphoric content as well as an expressive dance sequence along the lines of Sia’s ‘The Greatest’ video or BTS’s ‘Blood, Sweat And Tears’ music video. We plan to make this section as dense as possible with every shot being something worth pausing on.

Surreal shoot

Dance shoot

Music Video Draft 2 Includes Narrative

This second draft includes the first half of our narrative, our main focus, we felt this overall went well.

The video is now edited to go more with the song and is a very good pace to it. It also has a number of rough FX added to communicate subtext.

That said it is far from done and further from perfection, some targets we have are; include more footage, experiment with more FX and to include more interesting cinematography.

Audience Ideologies

This is a make-shift dating profile for a conventional member of our target demographic based on our research.

As stated many times before, knowing our audience is vital for the production of our work as it dictates our style, narrative codes and influences.

For example our audience likes Sia so in our product we plan to take inspiration from her choreography and visual design.

Shoot Evaluation (Narrative)

The shoot went well.

We recently want on a filming shoot to capture footage for our narrative. we captured loots of footage for this section of our product that we can and will use in our final product and lots that we can’t although we had the initiative to re take any shots we weren’t happy with. Our narrative shoot  was very successful.

Our tale began at Dani’s house, I brought milkshakes, medium, chocolate, we started filming promptly and then continued the process while moving into town where we had our lunch break at the Teris where I tried bubble tea for the first time, we then moved to the constitution steps to continue filming and then finished finally back at Dani’s house. everything went smoothly exept we did almost burn the house down. but we didn’t.


  • Get more footage
  • Incorporate more artistic influences
  • Follow storyboard
  • Take more footage than needed
  • Pre-block scenes more thoroughly