Here is the digipak created by Sophie Gallienne, Jessica Pearce, Arun Dowinton called ‘Oceans,’ I wanted to analyse this as it was an Level 4 digipak which caught my eye, and it is the one which I thought stood out more over the others.
I will be peer assessing it by looking and the assessment criteria seen below:
Here are the main points I will be analysing the digipak on:
- The use of camera and photoshop to take and manipulate the engaging images
- The selection of mise-en-scene in the photos and the meaning it communicates
- The choice of words that talk to and engage a specific audience
- The creative use of DTP to integrate images and text and using colour and typefaces
Firstly, the camera and photoshop techniques used show a variation of skills which help manipulate each photo in a unique way compared to the others, creating a variety of shots. The front cover shows a simple long shot of the singer on the beach which has been cleverly manipulated by photoshop so you cannot see the head – creating an intriguing and unique front cover. The back cover also contrasts to the front nicely, as a silhouette of a head is photoshopped sideways, like a window so we can see the waves in it – linking it to the front cover and the title of the album. The inside left and right also contrast differently to the front and back cover, as they are extreme close ups of the singers eye and fingernails, which creates a connection with the audience as he is looking straight at us, breaking the forth wall, creating an effective as if he’s drawing the audience in.
Mise-en-scene is also used within the photos to create meaning. The setting is quite significant to the album, as it portrays the title of the album while also connecting the photos together with a theme of ‘blue’ and ‘oceans’ throughout. The costume contrasts this as he is in a suit, which is typically unusual to wear on a beach. The prop of the guitar is used to convey he is a guitarist and may suggest the genre of the music to the audience who don’t necessarily know who the artist is. Lastly, the blue ink (which could be considered under the makeup category under mise-en-scene) represents the title ‘oceans’ but in a less obvious way to the front and back cover, which helps the audience imagine and come up with their own connotation as to why both close up have blue ink over the artists face and fingers.
The words used within this digipak is concise and to the point, as it simply says the artists name and title of the album on the front cover, conveying the genre, as too many words with bold writing wouldn’t make sense within this digipak. The back cover, with the list of songs within the album is also to the point, it also help keeps the simplicity with the fact all songs only have one word in, which the audience may question whether that was on purpose or not.
Lastlt, the colours within the album have a theme of blue, which represents the oceans, and clearly links to the title of the album. The typefaces are also simple which can convey the ‘calmness’ of the ocean and the genre itself. Overall, I would award this digipak a Level 4 as all images link clearly together and have a common representation of the ‘ocean’ which is what the title of the album is called.
After peer assessing this digipak, and analysing it thoroughly I have learnt how to research my didgipak ideas so they relate to my genre and target audience, and have now got a better insight into how to get a Level 4 and ‘tick all the boxes,’ when I start to make my digipak for my artist.