Here is my group’s first draft for our digipak. L.U.N.A’s music genre.
After designing and creating our digipak, we needed to know how best to improve for our 2nd draft.
Our media teacher did a screen castify on our work and explained what she thought was successful and also gave some feedback so we can improve for our next draft.
Here is what she thought was great about our digipak:
- Really interesting photo and text alignment to the right in the back cover
- Anonymous front cover which follows theme with back cover
- Eyes are amazing, as they have been photoshopped extremely well
- The eyes are too similar and are a bit of a ‘cop out’
- Flip the eyes round so they are looking at each other
- Back cover needs a spine and copyright and publisher
- Sort out space at the top of the back cover
- Face is too pink, angle of it makes her look like she had a thick neck so edit it down
- Front cover – change font, and don’t put love to lose on an angle
- Not sure about blue colour of the font
- Dots in between luna are a but confusing
- Possibly use a different photo as a front cover
Overall our shoot went better then we thought. It was successful due to the amount of shots we got in a variation of angles and distances, and provided us with plenty of shots to work with when designing our digipak for our artist L.U.N.A.
Our favourite shots were:
- The extreme close up of the eyes (the purple eyeshadow made this shot stand out significantly)
- The motion of ‘L.U.N.A’ whipping her hair
- The close up of her looking into the camera (The shadows and lighting complimented this shot extremely well)
Although, when we started editing the shots, we started to realise that, although there was a variation of angles and distances, there was no props or variation of location. So we are hoping to go out and do another shoot where we can:
- Use a variety of props
- Have an aesthetic background
- Take a various of shots without L.U.N.A, and instead with objects/props such as a rose
Hopefully after our second shoot is completed we can start editing the digipak up with our all photos, adding effects and graphics using photoshop and indesign.
This is my groups photo mock-up of our Digipak. A photo mock-up is when you gather existing images from the internet that relate to the artist’s genre and brand, and represents roughly how we want out digipak to look.
Above are the images we chose as they fitted the RnB genre but also our artist. We then added her name on the front cover in a bold but simple yellow font, and aligned the songs on the back cover of the digipak. We kept the images simple but are hoping that this will prove more effective in the actual product.
We chose these images so that our target audience could easily be able to pick what our genre is, these images show the silhouette of the girls in the background but with the pop of the bright colours of the front and the back page, showing the artists quirky and original taste on things.
As a group we felt like these ideologies described the digipak and the artist herself perfectly. Additionally, the two images inside of the digipak also portray the artists unconventional pieces of herself. The eyes shut image displays her as an ordinary person that likes to have her own privacy even though she is famous and the eyes open image presents her open extra-ordinary personality with her fans.
Here are a few inspirations my group found which we though related most to our brand and album of our star, in the RnB/ Soul genre. It represented our artist well, due to the colour schemes and props used – and this helped us gather more ideas as to what our digipak could look like.
After researching about our artist’s genre, we made a 3D Mood board, consisting of colours, props, fonts and other ideas towards our brand and L.U.N.A’s album. We feel like this mood board represents the overall themes and ideologies of our brand, artist and album through the funky zebra and leopard print, to show L.U.N.A’s outgoing personality, but that also contrasts with the soft purple and pinks, which also represents the soft side of her personality. These ideologies is represented through the Rnb/Soul Genre.
Here is the digipak created by Sophie Gallienne, Jessica Pearce, Arun Dowinton called ‘Oceans,’ I wanted to analyse this as it was an Level 4 digipak which caught my eye, and it is the one which I thought stood out more over the others.
I will be peer assessing it by looking and the assessment criteria seen below:
Here are the main points I will be analysing the digipak on:
- The use of camera and photoshop to take and manipulate the engaging images
- The selection of mise-en-scene in the photos and the meaning it communicates
- The choice of words that talk to and engage a specific audience
- The creative use of DTP to integrate images and text and using colour and typefaces
Firstly, the camera and photoshop techniques used show a variation of skills which help manipulate each photo in a unique way compared to the others, creating a variety of shots. The front cover shows a simple long shot of the singer on the beach which has been cleverly manipulated by photoshop so you cannot see the head – creating an intriguing and unique front cover. The back cover also contrasts to the front nicely, as a silhouette of a head is photoshopped sideways, like a window so we can see the waves in it – linking it to the front cover and the title of the album. The inside left and right also contrast differently to the front and back cover, as they are extreme close ups of the singers eye and fingernails, which creates a connection with the audience as he is looking straight at us, breaking the forth wall, creating an effective as if he’s drawing the audience in.
Mise-en-scene is also used within the photos to create meaning. The setting is quite significant to the album, as it portrays the title of the album while also connecting the photos together with a theme of ‘blue’ and ‘oceans’ throughout. The costume contrasts this as he is in a suit, which is typically unusual to wear on a beach. The prop of the guitar is used to convey he is a guitarist and may suggest the genre of the music to the audience who don’t necessarily know who the artist is. Lastly, the blue ink (which could be considered under the makeup category under mise-en-scene) represents the title ‘oceans’ but in a less obvious way to the front and back cover, which helps the audience imagine and come up with their own connotation as to why both close up have blue ink over the artists face and fingers.
The words used within this digipak is concise and to the point, as it simply says the artists name and title of the album on the front cover, conveying the genre, as too many words with bold writing wouldn’t make sense within this digipak. The back cover, with the list of songs within the album is also to the point, it also help keeps the simplicity with the fact all songs only have one word in, which the audience may question whether that was on purpose or not.
Lastlt, the colours within the album have a theme of blue, which represents the oceans, and clearly links to the title of the album. The typefaces are also simple which can convey the ‘calmness’ of the ocean and the genre itself. Overall, I would award this digipak a Level 4 as all images link clearly together and have a common representation of the ‘ocean’ which is what the title of the album is called.
After peer assessing this digipak, and analysing it thoroughly I have learnt how to research my didgipak ideas so they relate to my genre and target audience, and have now got a better insight into how to get a Level 4 and ‘tick all the boxes,’ when I start to make my digipak for my artist.
Out music video, ‘Rather Be With You’ by Sinead Harnett is in the Indie pop/hiphop genre. To further our knowledge I decided to analyse a similar artist’s album front and back colour, to understand some obvious digipack conventions which connotes the impact the brands, ideas and effect have on the typical indie pop/hiphop genre. It also infers which conventions work best for the genre and I will take this on board and hopefully use a few of these brands and ideas in my own digipack featuring L.U.N.A. Below is a digipack conventions analysis of ‘Florence and the Machine’s’ album ‘Lungs.’