While researching about typical media conventions associated with our website, I decided to go back and pick a previous students website and analyse it to get and idea of what I should put in my own.
This is the previous students website (please click link attached to photo see full website)
Firstly, the reason I chose ‘The XX,’ is due to the similarity in for example, the abstract design, simple yet bold font and purple/blue/pink colour scheme which my group’s website is going to be. The website itself is easily accessible.
Navigation wise – This website offers the target audience a unique experience, where no clicks are needed to see all the information on the website as it is just a scroll away, making the website easily accessible, for example they have links to their albums, music videos, tours and social media sites.
I was also able to find out a lot of information about the star, as there is are links to all the social media sites and an about page which gives an insight into ‘The XX” life. Photos are in the discography page which felts the audience feels more engaged as to what the artist is getting up to, and links the ‘The XX tour website.’ As there are photos of their tours, and casual life
The branding of the website also represents the artist effectively, with the fonts, images and design of the website which helped me also gain ideas for my own website.
Lastly, Blumer and Katz’ uses and gratification were shown really effectively in their website through the, purple/blue and pink colour palette, layout, graphic designs, images and fonts used to attract the target audience.
Overall, this has increased my knowledge in the area and I will use this furthered knowledge to create my website to the best of my ability to suit the artist, genre and target audience.