The landing page of the website shows clearly the artists name and his new music video. For a brand new member of the audience this is very helpful as I get to see his recent workings and see if it is to my liking.
The second thing you see is the taskbar/leaderboard. This contains 6 different tabs. Each of these are linked and take you to the appropraite section of the webpage. For navigational purposes infomation becomes easier to find. This improves the audience expereince as they can find the specific infomation they want straight away without having to scroll and navigate through a series of hyperlinks and text.
For example I was able to find out that the artists has recently released a new album along with a new music video. In the social media area of the page right at the bottom we see a few of his tweets. You can see his open about his life and enjoys maintaining contact with his fans. Although all the tweets are on the same day this shows he might have a poor work ethic.
The colour scheme on the thumbnail of the video, the digipack, posters from the store and background are very similar I dare say identical. There is alot of flowers and greenery so if i were to guess it seems to be an indie country artist and after watching the video I can confirm that claim. The digipack and overall colour scheme are consistant and represent the genre in a highly conventional way.
One of the target points for media is provide entertainment, personally I didn’t enjoy it but I’m not part of the target audience. the website provides links to social media this gives the audience a sense of involvment and socialisation.
A website is crucial for the development of brand identity. It allows other forms of media to get involved with the performer, this creates an image that people will see.