Star Image Planning.


It was important for us to plan together how our star would be represented. Looking at Kodaline’s style and the Indie pop genre we produced a mood/concept board based on our star’s intended image and conventions of the genre.

We had to consider the meta-narrative accepted by the audience: A meta-narrative in postmodernism is a narrative of historical meaning, experience, or knowledge, which offers a society legitimation through the anticipated completion of a (as yet unrealised) master idea.

Basically Meta-narratives are a mixture of genre conventions which alter the way audiences perceive a star and/or a brand image.

This news story and example tweets build Kodaline’s meta-narrative to give them the appearance of an uprising, youthful, innovative band who just want to have fun, and are successful in doing so.

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