Analysing a previous students work would help me to understand further how I should present my artists website.
The XX have an extremely accessible website, much like the professional ones I have explored previously; all the information is available mostly on the homepage, by scrolling below the fold. However there is also a navigation bar and menu available which will scroll you’re view down automatically when clicked to the appropriate information- anyone could easily navigate the website (although there is no search tool). The homepage does not feature a hero shot, but replaces this with the actual music video, increasing the website’s pull.
Their website provide information on the band’s background, in the form of a section of copy text, the band’s songs, tour dates (buy tickets – push), and convergent media links- all relevant information, in small doses that would interest their audience.
From the aesthetics, mies-en-scene, body language and facial expressions of the band, and website house style, photography, font, background image and terminology/slang in place I found the band to be: youthful, upcoming, innovative, punk-ish, rebellious, thought-provoking, cheeky and fun. This branding was consistent through the band’s music video and Digipak so their presentation of their artists was very clear. The media section of the website acted as thumbnails and hyperlinks to the social media- smooth interactivity and connectivity between platforms.
I think this students website is very professional looking and fulfils Blumler and Katz uses and gratifications, as the ‘sign up’ at the bottom can contribute to personal identity, there is information, and there is entertainment available.