Web Page Conventions

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In the process of creating our own web page for our artist we explored the plethora already available to our target audience. What conventions, features, types of images, segments and tone their sites had, and how this reflected the overall star image. If we can maintain the audiences’ AIDA (attraction, interest, desire and action) pull and push them, and apply Blumler and Katz ‘Uses and Gratifications’ (such as information and entertainment) on our website, the audience will most likely return to the website, be bigger fans of the band and produce a profit. Below is the video we filmed on Screencastify highlighting the web page conventions used by Indie Pop band ‘Death cab for a Cutie’.

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