DigiPak Draft One

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After long discussion, compromises and hours editing on the Adobe suite we have completed our first draft of our DigiPak, based on our research into our genre and CD conventions… no where near the end product, as there are many things we will want to improve.

Front Cover- Please click to see clearer image (PDF)

Inside Panels

Back panel

We handed this work into our teacher who gave us feedback:

What works:

  • Good colour scheme, all the way through
  • Mountain motif
  • Looks personal
  • Edited photography
  • Mix of photography and illustration

What could be improved:

  • Capitalise one- name of album or star on cover
  • Use a handwritten font, better unison
  • “mustard, dark scarlet” on the front
  • Have copyright and spine
  • Back panel more clearly a polaroid picture
  • Edit the inside left panel- more stylistic- brush style
  • Use eye contact

Production Skills Evaluation 3

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Our Indie Pop album needed to have a truly unique and interesting style, so we decided to create an artistic illustration for our cover. Using the Blob Brush Tool in Adobe Illustrator we outlined a image of our star, then experimented deleting lines, filling sections and warping the shape. This tool allows you to draw any shape you desire, but fixes the lines to be straighter. I have experimented with Illustrator before, but together we used lots of different elements of the software I hadn’t yet used. Megan suggested we used the Blob Brush Tool to write out the albums cover as well as the illustrations…

This an example of the other song titles we wrote out for the back panel, which we arranged to look like the writing along the bottom of a Polaroid picture. This font and arrangement is unique, makes it more personal – fitting with our star’s image.

Contact Sheet- Photoshoot

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The contact sheets below are the result of our extensive, playful and successful photoshoot. We had a very dedicated model, tried different angles and actions, lighting and depths of field. I am most happy with the feather images we took, which started off as just improvisation, but developed into a full plan on how to design our website! Overall the images we have collected are perfect for our indie pop genre and DigiPak:

Evaluation of shoot/ graphic design

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We were inspired to create a circular, watercolour styled panel for our DigiPak, from our initial mock up. So we took time to produce a selection of our physical circles, using art supplies on A3 card. Placing these images into Photoshop after photographing them, we increased the vibrance of the colours and whiteness of the background.

What went well:

  • We were patience and trailed many different techniques, until we were happy with the end result.
  • We mixed our physical, water colour skills with our digital manipulation skills.
  • We worked together, and compromised

Improvements:

  • More experimentation would have been good
  • Learning how to produce the watercolour effect entirely digitally could have quickened the process.

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Overall the Photography we have produced is perfect for the Indie Pop genre, with movement, emotion, playful appearance, with submerged messages. The photography I am particularly excited about are:

As I feel these image best encapsulate the branding of our star, and could be used effectively in our DigiPak.

Photoshoot / Design Production Meeting and Risk Assessment

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We sat down to have a meeting to plan our DigiPak shoot. We discussed responsibilities, timings and location. Below is the form we completed documenting our arrangements; so we would be efficient in our shoot.

While our model was with us, it was our responsibility to ensure his safety and wellbeing, as-well as our own. So before we took the photoshoot we wrote out a risk assessment, of potential danger, and how to overcome them.

Website Previous Students Work.

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Analysing a previous students work would help me to understand further how I should present my artists website.

The XX have an extremely accessible website, much like the professional ones I have explored previously; all the information is available mostly on the homepage, by scrolling below the fold. However there is also a navigation bar and menu available which will scroll you’re view down automatically when clicked to the appropriate information- anyone could easily navigate the website (although there is no search tool). The homepage does not feature a hero shot, but replaces this with the actual music video, increasing the website’s pull.

Their website provide information on the band’s background, in the form of a section of copy text, the band’s songs, tour dates (buy tickets – push), and convergent media links- all relevant information, in small doses that would interest their audience.

From the aesthetics, mies-en-scene, body language and facial expressions of the band, and website house style, photography, font, background image and terminology/slang in place I found the band to be: youthful, upcoming, innovative, punk-ish, rebellious, thought-provoking, cheeky and fun. This branding was consistent through the band’s music video and Digipak so their presentation of their artists was very clear. The media section of the website acted as thumbnails and hyperlinks to the social media- smooth interactivity and connectivity between platforms.

I think this students website is very professional looking and fulfils Blumler and Katz uses and gratifications, as the ‘sign up’ at the bottom can contribute to personal identity, there is information, and there is entertainment available.

Website Terminology.

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Before producing our own website for our artist, we analysed and researched the terminology for the conventions. By becoming accustomed to, and aware of conventions we can create a more effective, interesting and professional website- so in reality it could produce more income, be easier for fans to navigate, sell tickets and play music etc… The terminologies and conventions can be considered to be very similar to magazines, as a leaderboard is basically a masthead, a hero shot a star image etc. Website are a more accessible, free, modern version of magazine but specific for certain stars, hobbies, companies etc

Individually I annotated Twenty One Pilots and Florence and the Machine websites, labelling the specific conventions they followed:

Digipak Mock up Feedback.

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After completing our DigiPak mockup designs we printed then placed them in a plastic CD case, and gave out a sheet for our peers to tick, for feedback– what genre they thought our Digipak was and what emotions it related to:

From our feedback we can see that our designs have clearly conveyed the Indie Pop genre and provoke our intended emotional responses: emotional, deep, sad, nostalgia.

Improvements for our Digipak:

  • Include a barcode on the back and a record label – these are conventional for CD cases.
  • Add artist’s name to the front cover- more recognisable.
  • Change the inner left panel – doesn’t fit house style.
  • Create our own (non-copyrighted) water colour background for inner right panel.

DigiPak Photo Mock Up.

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This is our primary mockup of our DigiPak; we outsourced some content (from the internet), to get a general idea what our end product would look like, and to test out some innovative ideas/edits:

Front Cover -We decided to change the name of the album to relate to nature more to fit our Indie Pop genre further- “Sierra”. This name lead us to designing a simplistic drawing of mountains for our cover- we knew we wanted to include a simplistic small drawing from our previous mood-board. We used our Illustrator and Photoshop skills to create a innovative impression of our artist as its conventional for our genre to have an aspect of the artist on the cover, but not a generic photograph.

Inside Left – This is an example of double exposure, which we were excited to experiment with (this was not our image- we did add in a blue pastel gradient to maintain a house style), this effect creates the impression of emotion, and placing a city landscape inside would contrast the nature imagery- which could be really effective/emotive.

Inside Right – This circular watercolour effect was really effective. We decided to mirror the mountains on the cover with this – same placement for consistency. The colour scheme we used was really aesthetically pleasing and this made our artist seem really innovative.

Back cover- This image is meant to look like a Polaroid replica. This is our owned image and we edited the colours in Photoshop to be pastel pink and blue.

Digi-pak Moodboards

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For our physical mood-board we gathered images from magazines, printed pictures, re-created fonts and colour palettes of paint and created out artists mood-board, representing what aesthetic we were aiming for.We also produced a digital mood-board of online inspiration we researched- We thought about the images denotation, connotations and what they encode, and if that is relevant to the Indie Pop genre.