Draft Three of DigiPak


Here is our draft three of our DigiPak, we have made changes based on feedback and our personal preference:

  • Changed the size, location and orientation of ‘Sierra’ on the album cover to make it clear that it was the name of the album. This also now contrasts with our star’s name being written in handwritten typography- looks like it is personally signed by artist.
  • Inside left panel has changed a lot; we’ve incorporated the animated/creative style into the image- layering the mountain motif behind him, continuing that theme. We also applied different photo filters to him to make him glow warmly- kind star image.
  • The back panel we changed the mountain sky to orange to better fit the colour scheme of the DigiPak. We also centred and changed the font of the song titles. Placing the water colour swirl in between each title to maintain consistency- and moving the copyright and barcode to the side, as they are less important for the consumer to see.

Webpage Draft One & Final Version


This is the first draft of our website, which we will work on to improve. Click to be navigated to the site.

Draft One

We were really inspired by this main image, with the feathers covering our stars full face. Its playful like the Indie Pop genre should be. The idea/house style of the vibrant coloured feathers falling down the page developed as we edited, we added a fade in animation and filters to our feathers. The rest of the design is simplistic, with little copy (conventional) and plenty of images. I am really happy with this first draft.

The website also features:

  • External, convergent links to (social) media sites
  • Ticket purchasing for tours
  • Advertisements for merchandise, with a “hover over” effect
  • Clear subheadings, so navigation is simplistic 
  • Subscription feature
  • Music playback section

Possible improvements:

  • Have a news section and create couple of news stories about the star. – DONE
  • A gallery page. Including images of our star ‘out and about’. -DONE (Included in the News section)
  • Create 3 album covers to make him a more fleshed out artist. -DONE
  • Make the opening body of text more like a mission statement. – DONE
  • Include drop down menu.
  • Write an introduction for the ‘Follow Your Fire’ music video. – DONE
  • More advertisement/ excitement about the Digipak. – DONE (more ways to find it, more colour around it, intro sentence).

Final Version

This is the new and improved, final version of our Website. The changes I made were based on feedback and our personal understanding of website conventions. The main changes, which I am excited about are in the presentation below:

Web Page Conventions


In the process of creating our own web page for our artist we explored the plethora already available to our target audience. What conventions, features, types of images, segments and tone their sites had, and how this reflected the overall star image. If we can maintain the audiences’ AIDA (attraction, interest, desire and action) pull and push them, and apply Blumler and Katz ‘Uses and Gratifications’ (such as information and entertainment) on our website, the audience will most likely return to the website, be bigger fans of the band and produce a profit. Below is the video we filmed on Screencastify highlighting the web page conventions used by Indie Pop band ‘Death cab for a Cutie’.

DigiPak Draft Two



This is our draft two of our DigiPak, I am happy with the improvements we have made based on our teachers feedback and personal preference.

These changes are:


  • Changed the pink colour , to a mustard yellow to better fit the circular insert, and make the whole Digipak flow better (consistency in the colour scheme). We also change the other colour to blue, so the colours would be complimentary.
  • We tried capitalising Jake’s name on the cover, however we found this didn’t look very effective.


  • On Photoshop, we enhanced the colours of the filters we physically put on the lights in the studio.
  • We also added a smooth effect so the image would better fit the rest of the DigiPak.


  • The back panel we replaced our handwritten (blob tool) song titles, with the programmes fonts for more consistency.
  • We created in two spines, with our stars name and album title.
  • We now have copyright text and a barcode.

DigiPak Draft One


After long discussion, compromises and hours editing on the Adobe suite we have completed our first draft of our DigiPak, based on our research into our genre and CD conventions… no where near the end product, as there are many things we will want to improve.

Front Cover- Please click to see clearer image (PDF)

Inside Panels

Back panel

We handed this work into our teacher who gave us feedback:

What works:

  • Good colour scheme, all the way through
  • Mountain motif
  • Looks personal
  • Edited photography
  • Mix of photography and illustration

What could be improved:

  • Capitalise one- name of album or star on cover
  • Use a handwritten font, better unison
  • “mustard, dark scarlet” on the front
  • Have copyright and spine
  • Back panel more clearly a polaroid picture
  • Edit the inside left panel- more stylistic- brush style
  • Use eye contact

Contact Sheet- Photoshoot


The contact sheets below are the result of our extensive, playful and successful photoshoot. We had a very dedicated model, tried different angles and actions, lighting and depths of field. I am most happy with the feather images we took, which started off as just improvisation, but developed into a full plan on how to design our website! Overall the images we have collected are perfect for our indie pop genre and DigiPak:

Evaluation of shoot/ graphic design


We were inspired to create a circular, watercolour styled panel for our DigiPak, from our initial mock up. So we took time to produce a selection of our physical circles, using art supplies on A3 card. Placing these images into Photoshop after photographing them, we increased the vibrance of the colours and whiteness of the background.

What went well:

  • We were patience and trailed many different techniques, until we were happy with the end result.
  • We mixed our physical, water colour skills with our digital manipulation skills.
  • We worked together, and compromised


  • More experimentation would have been good
  • Learning how to produce the watercolour effect entirely digitally could have quickened the process.


Overall the Photography we have produced is perfect for the Indie Pop genre, with movement, emotion, playful appearance, with submerged messages. The photography I am particularly excited about are:

As I feel these image best encapsulate the branding of our star, and could be used effectively in our DigiPak.

Photoshoot / Design Production Meeting and Risk Assessment


We sat down to have a meeting to plan our DigiPak shoot. We discussed responsibilities, timings and location. Below is the form we completed documenting our arrangements; so we would be efficient in our shoot.

While our model was with us, it was our responsibility to ensure his safety and wellbeing, as-well as our own. So before we took the photoshoot we wrote out a risk assessment, of potential danger, and how to overcome them.

Website Previous Students Work.


Analysing a previous students work would help me to understand further how I should present my artists website.

The XX have an extremely accessible website, much like the professional ones I have explored previously; all the information is available mostly on the homepage, by scrolling below the fold. However there is also a navigation bar and menu available which will scroll you’re view down automatically when clicked to the appropriate information- anyone could easily navigate the website (although there is no search tool). The homepage does not feature a hero shot, but replaces this with the actual music video, increasing the website’s pull.

Their website provide information on the band’s background, in the form of a section of copy text, the band’s songs, tour dates (buy tickets – push), and convergent media links- all relevant information, in small doses that would interest their audience.

From the aesthetics, mies-en-scene, body language and facial expressions of the band, and website house style, photography, font, background image and terminology/slang in place I found the band to be: youthful, upcoming, innovative, punk-ish, rebellious, thought-provoking, cheeky and fun. This branding was consistent through the band’s music video and Digipak so their presentation of their artists was very clear. The media section of the website acted as thumbnails and hyperlinks to the social media- smooth interactivity and connectivity between platforms.

I think this students website is very professional looking and fulfils Blumler and Katz uses and gratifications, as the ‘sign up’ at the bottom can contribute to personal identity, there is information, and there is entertainment available.

Digipak Mock up Feedback.


After completing our DigiPak mockup designs we printed then placed them in a plastic CD case, and gave out a sheet for our peers to tick, for feedback– what genre they thought our Digipak was and what emotions it related to:

From our feedback we can see that our designs have clearly conveyed the Indie Pop genre and provoke our intended emotional responses: emotional, deep, sad, nostalgia.

Improvements for our Digipak:

  • Include a barcode on the back and a record label – these are conventional for CD cases.
  • Add artist’s name to the front cover- more recognisable.
  • Change the inner left panel – doesn’t fit house style.
  • Create our own (non-copyrighted) water colour background for inner right panel.