Draft Three of DigiPak

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Here is our draft three of our DigiPak, we have made changes based on feedback and our personal preference:

  • Changed the size, location and orientation of ‘Sierra’ on the album cover to make it clear that it was the name of the album. This also now contrasts with our star’s name being written in handwritten typography- looks like it is personally signed by artist.
  • Inside left panel has changed a lot; we’ve incorporated the animated/creative style into the image- layering the mountain motif behind him, continuing that theme. We also applied different photo filters to him to make him glow warmly- kind star image.
  • The back panel we changed the mountain sky to orange to better fit the colour scheme of the DigiPak. We also centred and changed the font of the song titles. Placing the water colour swirl in between each title to maintain consistency- and moving the copyright and barcode to the side, as they are less important for the consumer to see.

DigiPak Draft Two

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This is our draft two of our DigiPak, I am happy with the improvements we have made based on our teachers feedback and personal preference.

These changes are:

FRONT COVER

  • Changed the pink colour , to a mustard yellow to better fit the circular insert, and make the whole Digipak flow better (consistency in the colour scheme). We also change the other colour to blue, so the colours would be complimentary.
  • We tried capitalising Jake’s name on the cover, however we found this didn’t look very effective.

INSIDE LEFT

  • On Photoshop, we enhanced the colours of the filters we physically put on the lights in the studio.
  • We also added a smooth effect so the image would better fit the rest of the DigiPak.

BACK PANEL

  • The back panel we replaced our handwritten (blob tool) song titles, with the programmes fonts for more consistency.
  • We created in two spines, with our stars name and album title.
  • We now have copyright text and a barcode.

DigiPak Draft One

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After long discussion, compromises and hours editing on the Adobe suite we have completed our first draft of our DigiPak, based on our research into our genre and CD conventions… no where near the end product, as there are many things we will want to improve.

Front Cover- Please click to see clearer image (PDF)

Inside Panels

Back panel

We handed this work into our teacher who gave us feedback:

What works:

  • Good colour scheme, all the way through
  • Mountain motif
  • Looks personal
  • Edited photography
  • Mix of photography and illustration

What could be improved:

  • Capitalise one- name of album or star on cover
  • Use a handwritten font, better unison
  • “mustard, dark scarlet” on the front
  • Have copyright and spine
  • Back panel more clearly a polaroid picture
  • Edit the inside left panel- more stylistic- brush style
  • Use eye contact

Contact Sheet- Photoshoot

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The contact sheets below are the result of our extensive, playful and successful photoshoot. We had a very dedicated model, tried different angles and actions, lighting and depths of field. I am most happy with the feather images we took, which started off as just improvisation, but developed into a full plan on how to design our website! Overall the images we have collected are perfect for our indie pop genre and DigiPak:

Evaluation of shoot/ graphic design

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We were inspired to create a circular, watercolour styled panel for our DigiPak, from our initial mock up. So we took time to produce a selection of our physical circles, using art supplies on A3 card. Placing these images into Photoshop after photographing them, we increased the vibrance of the colours and whiteness of the background.

What went well:

  • We were patience and trailed many different techniques, until we were happy with the end result.
  • We mixed our physical, water colour skills with our digital manipulation skills.
  • We worked together, and compromised

Improvements:

  • More experimentation would have been good
  • Learning how to produce the watercolour effect entirely digitally could have quickened the process.

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Overall the Photography we have produced is perfect for the Indie Pop genre, with movement, emotion, playful appearance, with submerged messages. The photography I am particularly excited about are:

As I feel these image best encapsulate the branding of our star, and could be used effectively in our DigiPak.

Photoshoot / Design Production Meeting and Risk Assessment

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We sat down to have a meeting to plan our DigiPak shoot. We discussed responsibilities, timings and location. Below is the form we completed documenting our arrangements; so we would be efficient in our shoot.

While our model was with us, it was our responsibility to ensure his safety and wellbeing, as-well as our own. So before we took the photoshoot we wrote out a risk assessment, of potential danger, and how to overcome them.

DigiPak Photo Mock Up.

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This is our primary mockup of our DigiPak; we outsourced some content (from the internet), to get a general idea what our end product would look like, and to test out some innovative ideas/edits:

Front Cover -We decided to change the name of the album to relate to nature more to fit our Indie Pop genre further- “Sierra”. This name lead us to designing a simplistic drawing of mountains for our cover- we knew we wanted to include a simplistic small drawing from our previous mood-board. We used our Illustrator and Photoshop skills to create a innovative impression of our artist as its conventional for our genre to have an aspect of the artist on the cover, but not a generic photograph.

Inside Left – This is an example of double exposure, which we were excited to experiment with (this was not our image- we did add in a blue pastel gradient to maintain a house style), this effect creates the impression of emotion, and placing a city landscape inside would contrast the nature imagery- which could be really effective/emotive.

Inside Right – This circular watercolour effect was really effective. We decided to mirror the mountains on the cover with this – same placement for consistency. The colour scheme we used was really aesthetically pleasing and this made our artist seem really innovative.

Back cover- This image is meant to look like a Polaroid replica. This is our owned image and we edited the colours in Photoshop to be pastel pink and blue.

Digi-pak Moodboards

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For our physical mood-board we gathered images from magazines, printed pictures, re-created fonts and colour palettes of paint and created out artists mood-board, representing what aesthetic we were aiming for.We also produced a digital mood-board of online inspiration we researched- We thought about the images denotation, connotations and what they encode, and if that is relevant to the Indie Pop genre.

Previous Students Work – DigiPak

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The next step was to review and being inspired by previous student’s work. Knowing what works as an effective CD case will help us to produce our own. I really like this students work, I think it all connects together, and has given me good inspiration for my own work.

Our Mission Statement

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We have produced a music video for our star, now we are refreshing our knowledge on our target audience as we begin working on our Digipak. The Digipak will relate with the music video and a website. We are now creating a mission statement for our artist, who we’ve called ‘Jake Thorn’. The language we choose to use in the mission statement will have to make him stand out from the pre-existing Indie Pop artists.

Who is your Audience?

  • Our target audience demographic is typically female, 18-24 with a monthly spare income of less than £125 available.
  • They enjoy other media such as talk shows, Harry Potter and other young adult series, comedies, other unique/quirky bands such as The Wombats and support strong females, such as Sarah Millican.
  • They are mainly left wing, liberals, who therefore believe in equal opportunity, and working together; they are young and enjoy in-depth media with unexpected twists.

A Call to Action

  • Our audience want to engage with our star on a equal level. Feel a connection and relate to the music/lyrics produced by the artist.
  • The audience could invest their time in the star by following them on social media, Twitter, Facebook, Spotify (etc); and purchasing their merchandise.

    Who are the competition?

  • Similar Indie Pop artists, and therefore the competition are ‘Foster The People’, ‘Florence and the Machine’ and ‘Lorde’.
  • Other Indie Pop stars album art regularly features artistic renditions of the singers faces, dramatic, sombre facial expressions (laying down) and funky-looking fonts.
  • Their websites are simplistic, with very little text, a large image of the star, a few simple but effective animations/transitions, a solid two/three colour scheme, tour dates, album releases and promotions for merchandise.

Our USP (Unique Selling Point)

  • Our star image is an average, emotional guy with superb musical talent.
  • Our singer is already well established, with a large fan base and clear star image/brand; but are not world-renowned.
  • ‘Jake’ will present himself to be an average guy. He is a young, good-looking, hip singer. He is friendly and produces his own meaningful, catchy songs about their his actual life experiences.
  • Conventionally ‘Jake’ as an Indie Pop star, should be emotional . The ‘Follow your Fire’ music video is about a break up, so ‘Jake’ wouldn’t be rebranding himself by being venerable and emotional here. However if the other 9-12 tracks on the album are about this breakup, this could be an event in his life that he is sharing with his audience. (Profiting from and building his star image up).
  • According to Dyer’s theory, our star is emphasising the ordinary, but as he is apart of this abstract, symbolic media text, he is also extraordinary.

Your Mission Statement.

Jake Thorn has a message, paired with a rhythmic beat, and unexpected, exciting key changes. Misleadingly uplifting songs, with life experiences playing through your speakers. Your thoughts. His lyrics.