Draft Three of DigiPak


Here is our draft three of our DigiPak, we have made changes based on feedback and our personal preference:

  • Changed the size, location and orientation of ‘Sierra’ on the album cover to make it clear that it was the name of the album. This also now contrasts with our star’s name being written in handwritten typography- looks like it is personally signed by artist.
  • Inside left panel has changed a lot; we’ve incorporated the animated/creative style into the image- layering the mountain motif behind him, continuing that theme. We also applied different photo filters to him to make him glow warmly- kind star image.
  • The back panel we changed the mountain sky to orange to better fit the colour scheme of the DigiPak. We also centred and changed the font of the song titles. Placing the water colour swirl in between each title to maintain consistency- and moving the copyright and barcode to the side, as they are less important for the consumer to see.

DigiPak Draft Two



This is our draft two of our DigiPak, I am happy with the improvements we have made based on our teachers feedback and personal preference.

These changes are:


  • Changed the pink colour , to a mustard yellow to better fit the circular insert, and make the whole Digipak flow better (consistency in the colour scheme). We also change the other colour to blue, so the colours would be complimentary.
  • We tried capitalising Jake’s name on the cover, however we found this didn’t look very effective.


  • On Photoshop, we enhanced the colours of the filters we physically put on the lights in the studio.
  • We also added a smooth effect so the image would better fit the rest of the DigiPak.


  • The back panel we replaced our handwritten (blob tool) song titles, with the programmes fonts for more consistency.
  • We created in two spines, with our stars name and album title.
  • We now have copyright text and a barcode.

DigiPak Draft One


After long discussion, compromises and hours editing on the Adobe suite we have completed our first draft of our DigiPak, based on our research into our genre and CD conventions… no where near the end product, as there are many things we will want to improve.

Front Cover- Please click to see clearer image (PDF)

Inside Panels

Back panel

We handed this work into our teacher who gave us feedback:

What works:

  • Good colour scheme, all the way through
  • Mountain motif
  • Looks personal
  • Edited photography
  • Mix of photography and illustration

What could be improved:

  • Capitalise one- name of album or star on cover
  • Use a handwritten font, better unison
  • “mustard, dark scarlet” on the front
  • Have copyright and spine
  • Back panel more clearly a polaroid picture
  • Edit the inside left panel- more stylistic- brush style
  • Use eye contact

Contact Sheet- Photoshoot


The contact sheets below are the result of our extensive, playful and successful photoshoot. We had a very dedicated model, tried different angles and actions, lighting and depths of field. I am most happy with the feather images we took, which started off as just improvisation, but developed into a full plan on how to design our website! Overall the images we have collected are perfect for our indie pop genre and DigiPak:

Evaluation of shoot/ graphic design


We were inspired to create a circular, watercolour styled panel for our DigiPak, from our initial mock up. So we took time to produce a selection of our physical circles, using art supplies on A3 card. Placing these images into Photoshop after photographing them, we increased the vibrance of the colours and whiteness of the background.

What went well:

  • We were patience and trailed many different techniques, until we were happy with the end result.
  • We mixed our physical, water colour skills with our digital manipulation skills.
  • We worked together, and compromised


  • More experimentation would have been good
  • Learning how to produce the watercolour effect entirely digitally could have quickened the process.


Overall the Photography we have produced is perfect for the Indie Pop genre, with movement, emotion, playful appearance, with submerged messages. The photography I am particularly excited about are:

As I feel these image best encapsulate the branding of our star, and could be used effectively in our DigiPak.

Photoshoot / Design Production Meeting and Risk Assessment


We sat down to have a meeting to plan our DigiPak shoot. We discussed responsibilities, timings and location. Below is the form we completed documenting our arrangements; so we would be efficient in our shoot.

While our model was with us, it was our responsibility to ensure his safety and wellbeing, as-well as our own. So before we took the photoshoot we wrote out a risk assessment, of potential danger, and how to overcome them.

Digipak Mock up Feedback.


After completing our DigiPak mockup designs we printed then placed them in a plastic CD case, and gave out a sheet for our peers to tick, for feedback– what genre they thought our Digipak was and what emotions it related to:

From our feedback we can see that our designs have clearly conveyed the Indie Pop genre and provoke our intended emotional responses: emotional, deep, sad, nostalgia.

Improvements for our Digipak:

  • Include a barcode on the back and a record label – these are conventional for CD cases.
  • Add artist’s name to the front cover- more recognisable.
  • Change the inner left panel – doesn’t fit house style.
  • Create our own (non-copyrighted) water colour background for inner right panel.

DigiPak Photo Mock Up.


This is our primary mockup of our DigiPak; we outsourced some content (from the internet), to get a general idea what our end product would look like, and to test out some innovative ideas/edits:

Front Cover -We decided to change the name of the album to relate to nature more to fit our Indie Pop genre further- “Sierra”. This name lead us to designing a simplistic drawing of mountains for our cover- we knew we wanted to include a simplistic small drawing from our previous mood-board. We used our Illustrator and Photoshop skills to create a innovative impression of our artist as its conventional for our genre to have an aspect of the artist on the cover, but not a generic photograph.

Inside Left – This is an example of double exposure, which we were excited to experiment with (this was not our image- we did add in a blue pastel gradient to maintain a house style), this effect creates the impression of emotion, and placing a city landscape inside would contrast the nature imagery- which could be really effective/emotive.

Inside Right – This circular watercolour effect was really effective. We decided to mirror the mountains on the cover with this – same placement for consistency. The colour scheme we used was really aesthetically pleasing and this made our artist seem really innovative.

Back cover- This image is meant to look like a Polaroid replica. This is our owned image and we edited the colours in Photoshop to be pastel pink and blue.

Digi-pak Moodboards


For our physical mood-board we gathered images from magazines, printed pictures, re-created fonts and colour palettes of paint and created out artists mood-board, representing what aesthetic we were aiming for.We also produced a digital mood-board of online inspiration we researched- We thought about the images denotation, connotations and what they encode, and if that is relevant to the Indie Pop genre.

Previous Students Work – DigiPak


The next step was to review and being inspired by previous student’s work. Knowing what works as an effective CD case will help us to produce our own. I really like this students work, I think it all connects together, and has given me good inspiration for my own work.