Digipak Mock up Feedback.

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After completing our DigiPak mockup designs we printed then placed them in a plastic CD case, and gave out a sheet for our peers to tick, for feedback– what genre they thought our Digipak was and what emotions it related to:

From our feedback we can see that our designs have clearly conveyed the Indie Pop genre and provoke our intended emotional responses: emotional, deep, sad, nostalgia.

Improvements for our Digipak:

  • Include a barcode on the back and a record label – these are conventional for CD cases.
  • Add artist’s name to the front cover- more recognisable.
  • Change the inner left panel – doesn’t fit house style.
  • Create our own (non-copyrighted) water colour background for inner right panel.

So How Did It Go?

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By comparing my first draft to the final I think its clear, I’ve improved a lot. As you can see there have been some drastic and wonderful changes to my magazine as I have learnt and progressed through this media course. From the removal of that awful gradient, the different choice of image, DTP skills, use of language and colour scheme. Wow, this comparison is so exciting to see – the amount I have improved as a media producer, in this short amount of time!

My magazine follows so many conventions (of mastheads, use of images, use of language, typical colour scheme etc) but breaks the right amount (the distortion of the main star image, extreme articles, the strange makeup etc) to fit in to the Indie Pop genre!

For future projects I think I will be able to adjust to the editing software quicker, and rely on my Photoshop and Indesign skills now. I’ve also learnt how to take reflection and criticism from others and even myself onboard more effectively.

So…How is it going?

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I feel my pages I have produced so far accurately depict my chosen genre with feminine and anti-norm intentions and fit together well. In order to create my products I have evaluated professionally published magazines such as ‘Indie’, and was influenced by their chosen Mise-en-scene, colour schemes, messages and DTP. The professional magazine’s also allowed me to understand how to layout my front cover, contents page and double page spread, with which stories to feature. Overall I am pleased with my final product and have fulfilled the criteria of creating a marketable magazine.

Design Skills 2

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I have now created my double page spread for my Indie Pop magazine. In doing so I learned to use many features in Adobe InDesign andAdobe Photoshop.


My first challenge was to  use the adjustment tools in photoshop to enhance the vibrant colours I had shot on the location shoot. Then using the lasso tool I outlined my star, and placed another layer of just her in-place. In doing so I could use a drop shadow– knowing that these increased the complexity and visual interest of a page. I found the blending options tab allows the user to select colours for the drop shadow. Selecting three complimentary colours, I found gave this page a “hippie”vibe, which influenced further ideas for the article.

I discovered these tool could also be used on text, and set my headlines and quotations effectively to be 3D-like.I used the shape tool to create a box to place my pulled quote in, assuming this would make that quotation stand out further and break the page up more. I also created text boxes to put place holder text, to assist me envisioning the final product. I believe I’m making positive progress and am enjoying the development of my magazine!

Design Skills 1

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After one studio shoot and one location shoot I feel a lot more comfortable with the DSLR cameras, and how to employ different angles and lighting to create stories from individual images. With my chosen pictures I have created drafts of my indie pop music magazine front cover, contents page and double page spread; applying my knowledge and skills in Adobe Photoshop and Indesign.


Cover page:

My first challenge was to cut out my artist from the studio background; i did this using the lasso tool, but had the opportunity to experiment with the magnetic wand tool, quick selection tool and the rubber tool, to smooth the edges. The model’s makeup and photoshopped colouring/tone of my cover was my second challenge, and I attempted many methods of adjusting tone and vibrance of the different sections of the image. Watching many youtube tutorials and experimenting with the vast amount of Adobe Photoshop tools.

My DTP skills were increasing, however I needed to continue working on making my edits seem naturalistic, especially since my target audience, and artists involved are against total visual alteration for “beauty”.

I then deposited my edited image into a Indesign document; I used Indesign to create and insert my headline, cover lines and plugs. At first I struggled with the layering and sizing of the masthead, but I decided it should be large and discovered how the layering system works in Indesgin.


Contents page:

I chose the main image for my contents page because of the shape the wipe made on her face, I thought I would be a curious idea to cut this shape out and fill that then blank space with alternative images from other articles in my magazine. Using drop shadows made these images flow together.

 

So… I am ready to photograph my star.

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What have I learned about camera and mise-en-scene that I will use to communicate our brand ideas?

For my photo-shoot, for my “Authentic” magazine I had to consider what I wanted the images to communicate. There were then a range of photography, lighting and angle techniques that I could have used. Many, I thought would work well with my genre including medium close ups, high key lighting and low angles. Although I wanted to play around with the lighting to create some interesting shadows.

As well as these techniques I wanted to prove my understanding and communicate my Indie Pop genre through the mise-en-scene. For example the makeup is bold and innovative and the singular prop (so the image isn’t too cluttered) is a genre convention and large facial expression and characteristic- eyes in view.

I was nervous to experiment with the makeup and a model and see if I could produce the emotional, interesting and original images to communicate our brand.