My Tour Poster.

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Beginning to create new media content! We have been assigned the task of creating a genre appropriate, professional looking tour poster, utilising the green screen images we took of ourselves previously. The brief is here!

Before jumping into this task, I took a step back; I was aware of the conventions of the ‘hip hop’ music genre, yet required more knowledge of tour posters in general, and advertisement methods. Below is a catalogue of further research:

I created (below) a ‘lick and stick’, physical copy of my tour poster, it was a really useful reference, that I could easily pour all my ideas onto. Some of this ideas I didn’t use because they either made the poster too busy, or I just thought they didn’t work aesthetically.After a lot of concentration, failure and effort …“Ta-da” ~ I believe this poster does fulfil the previously stated brief.


Evaluation of my tour poster!

I decided to use a neon colour scheme contrasting with a dark background to clearly demonstrate the hip-hop branding of the artist, as this colour scheme is typical if the genre, and grab any viewer’s attention. The filter could also be said to connote the stereotypical drug use of the people involved in the hip hop culture; this also suggests movement and excitement. I decided to make the artist name “Lil’ Hill” the same colour as her clothing to show the collation and create consistency in the poster.

The words in my tour poster are all legible; I only used two typeface to prevent cluttering the poster. The main typeface resembles graffiti and communicates the rebellious tone that this music genre withholds. The second serif typeface contrasts the other provoking interest- it is also a contradiction to the stereotypical invention of the genre and lucid. The text appears to be being forced back by the artist’s presence, (text wrapped) demonstrating her influence- the neon outlining also implies this, as well as the positioning of the words. The adjective “infamous” makes this tour desirable, and implies this artist is distinguished and brilliant- both connotations appropriate for this genre. There is a clear route of action, in the form of “tickets here”.

The body language of the artist is arrogant and self important; her costume in the correct style for the hiphop genre. Her eyeline is directing the audience towards the tour dates.


I like that this poster has a retro style and is eye-catching. I could have displayed a selection of sold out tour dates, improved the musical label in the bottom left, advertised a new album from the artist and included some graphics to improve the poster.

My Copy Of A Professional Magazine.

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In further preparation of producing our own media text, we are taking time to replicate a professional NME Magazine front cover. This will allow me to become familiar with the software, language and skills I will need later on. We began by making a physical copy using sicks notes, pens an paper; we highlighted the elements, and applied the terminology we were taught previously. When developing my own magazine I think I will produce another “lick and stick” layout- I think it would be really useful.


My mock up version of the front cover.

The original version of the NME front cover.

 

 

 

 

 

 

 

 

 

  • How well did you manipulate photographs (including cropping and resizing?

Gone are the days of spending hours Googling for the perfect image that has to have a transparent background- because now I know! I’ve learnt how to crop, resize and completely alter images in Photoshop. I initially thought this software would be tremendously tricky to use,but like most things it just took practice. At first I found the two exterior boxes on the image confusing, and kept slicing images in half- after experimenting I learnt their uses. I think I’ve manipulated the photographs well, I actually have three photos that I’ve manged to layer, arrange and place together (to get the same effect as the professional NME magazine it is based off of).

  • Did you integrating image, illustration and text accurately?

Placing the main cover line proportionately to my photograph (as they were positioned in the original) was difficultand lead me to believe that magazine editors primarily select their images, so they can base the rest of their work around them.

  • Did you follow the colour scheme on the original page?

I followed the original colour scheme,  I found the powerful red, contrasting with the florescent yellow created excitement and intrigue, whilst matching the original.

  • Did you follow your lick and stick analysis of the conventions of layout and page design?

I found my lick and stick analysis very useful, it made it much easier to discover what I had forgotten to include, as the Indesign page got very busy– this page simplified the aspects I had to include.

  • Were you consistent/accurate in your use of fonts and text size?

I am really happy with the font I used for the main cover line; it closely resembles the original, but I realise now their font is slightly thinner, mine thicker.

  • How well did you use Photoshop & Indesign?

For a first attempt, on software I’m not completely adapted to, I think I’ve done quite well, I definitely enjoyed the experimentation, event though it was slightly fiddly.


What worked well:

I layered the three people well, I manage to create coloured boxes with text inside and make the main cover line really resemble the original.

What I would like to improve on:

  1. There were small spaces between my model’s arm and torso using the selection tool in this space was messy; in the future, this video suggested, I should try using the lasoo tool, and take I’ll take images  for my own media text that don’t have miniature gaps.
  2. I managed to loose my side tools… It took me a long time to figure out how to get them back; this link helped.
  3. To help me with the cropping (multiple boxes), which I previously mentioned were complicated to me; I found this basic tutorial.

The Camera Talks

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We took some time to capture some images that told a story. Using our collected knowledge from the previous photo shoot we included canted angles, considered how the lighting (whether it was high key or low key) affected the viewers interpretation, and experimenting framing people (bottom right).

Click the image below to be transported to my mood board, where I invent possible connotations of the images, and summarise them with hashtags:

I am really happy with the nine images I have produced; I have achieved my goal of creating images with connotations. I think it’s clear that my knowledge and confidence with/of a camera is advancing, as my images become more complex and meaningful. I hope I can produce elaborate images that enhance my work!

Technical Camera Terms

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In total I took over a hundred images, from which I was able to choose my favourites, and create a contact sheet containing them. During this period were able to experiment with different angles, positions, depths of field and distances for the images. I hadn’t previously used a DSLR camera- so this was exciting!

Below are the images that best displayed the three aspects we were to focused on: ISO, aperture and shutter speed.
I really enjoyed this experience and learnt a lot!

I discovered how difficult it is to produce slow shutter images, but loved the effect it could potentially created. So in the future I would like to use a tripod to prevent excess moment created by my shaking hands; I would also like to create the same blurred effect in video form.

Experimenting with the angles, lighting and framing was a good way to understand how much they change the undertone of the image.

I adored playing with the depth of field because I was always curious how this effect was created. We learnt how to adjust the focal point and aperture appropriately- checking we were using the correct exposure and focus, especially for the extreme close up shots. The dripping flower is a good example of our work with depth of field.

Many of our shots were’t perfect, we encountered many failures, but this taught us to be patient, and that even the smallest adjustment could change an entire image. Hopefully I will look back on this post and see how much my knowledge has expanded, since using the cameras for the first time!

Mise-en-scene For Meaning

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I was assigned a music genre to base a photo shoot on: Hip Hop. Honestly not a genre I would have chosen because: I wasn’t a passionate fan or a hundred percent aware of the conventions…I was however, extremely aware that this task was going to push me out of my comfort zone – and I adore a challenge!

In this image me and my peer are dressed in “hip hop” fashion.The class described our costumes above as “confident”,”anti-social”,”rich” and “attention seeking”. This negative semantic field portrays the genre as adult and threatening. ~ Below I analysed the image of us:

Prior to this shoot we had created a selection of mood boards focusing on the different aspects of the genre. This research inspired and influenced our shoot drastically.

After deciding on our look we took to the green screen. Experimenting with different stances, gestures, fixed eye contact, no eye contact, applying aggression as well as other stereotypical emotions- ideally we would have experimented with  low key and high key lighting, but with the lights unavailable, we utilised the sunlight, considering how we could form shadows- our contact sheet was created

This is my chosen hip hop image (of myself); and an analysis below:

 

Print Media That Communicates Meaning

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~ My task above was to deconstruct the text. Analysing every detail,disovering the connotations of the “CLAMPS” (costume,lighting,acting/action,makeup and hair, props, setting); in doing so I now recognise that everything a text includes has a purpose.

~ I also now understand the role of gender in media- I saw this poster as an advertisement of her power, with the sans-serif typeface, naturalistic hair/makeup and encompassing gesture. Whilst others may only see (pink)/her femininity. In requesting other’s opinions I discovered: interpretation is decisive.

~ Whilst producing my own media text I will have to consider closely/carefully every aspect I incorporate; such as typeface, colour scheme, props… Furthermore, consider the connotations of those props, lighting decisions, costume choices… I need to make sure I portray the intended message successfully.