Below is my answer to the question for creative critical reflection; How do your products use or challenge conventions and how do they represent social groups or issues?
I answered the overarching question using Prezi and for each section, I chose one convention and if we challenged or used it in our final products. By doing this it has allowed me to see what parts of our products are conventional and what parts we challenged the conventions with.
Above is a video my partner and I made answering the question for Creative Critical Reflection 2. We made a director’s commentary and had to record ourselves answering the question but had to include our music video and screenshots of the theorists and pictures of our website and digipak. The question was ‘How do the elements of your production work together to create a sense of ‘branding’?
To make our website we have used the online application called Wix.com to design and publish it. Here are some of the skills we have learnt on this application:
I have learnt how to add different elements to the website by using the add tool here which opens a bar full of different elements to add to the website. This allows us to add all of the conventions of a website such as images, text and links and many more things
Another thing I have learnt how to add a store to the website which is an extra page where you can promote and sell products and merchandise on which is good business advertisment for our star. I used Photoshop to design these products using the logo for Astrid which we also use on our website so that they linked together and is easy for the demographics to notice that it is Astrid’s merchanidise.
Finally I have also learnt how to add a link to a button which takes you to another different web page. This is conventional for websites as they often have links taking you to different windows for different websites or different parts of the same website. We used this linked button as a way for the audience to buy concert tickets to watch our star. The link takes you to ticket master. This makes the website interactive and easy to use which is going to make the demographics use it as it is easy and usable.
Below is a flowchart of how the layout of our website is going to be. In order to achieve this we we use a template such as the Press Kit- Singer Songwriter template on Wix.com because this template gives us the ability to be able to scroll down the whole website instead of opening lots of different pages and tabs and saving the hassle of everyone getting cofused. We can also use all of the elements we want and make it suit our star and fit our pop genre, we can make it our own.
Above is a screen castify my partner and I made analysing and looking at how the audience can interact with Sigrid’s website. We analysed it using Blumler and Katz theories as well as AIDA which is exploring attraction, interest, desire and call to action. This is useful for my partner and I when we start to make our website of what we should include and what we shouldn’t. We have anaylsed how the audience will receive the website and how they will and how they can interact with it. By knowing this we can make sure our website targets the audience in the same way that Sigrid’s demographics read the website and how to make sure they wont reject the text and they know how to use the website
Below is a slideshow which has multipe screenshots of Sigrid’s website and I have analysed the different features of a website which are also on Sigrid’s website. By completing this task I have learnt the different conventions for websites in order to help us when we come to make our own website because we can understand and will know the conventions and how they have been used for the original star of our song and how she is portrayed on her website to her demographics
Below is our digipaks attached with the JPEG and the PDF with the photos we took of it in the CD case
What we changed:
We removed the tie die background and changed it to a solid yellow background
The colour of the shadow from red and blue and added another layer
The position of the word ‘VIBES’
Added the word ‘VIBES’ repeatedly on the inside panes
Changed the image on the back pane to just one hand to make it less busy
Changed the position of the writing on the back pane to make it easy to read
Added an inside spine in after realising it is seen from the front of the CD case
Feedback from peers:
We printed some pages with the panes of our digipak on so they could write us some feedback on what they like and what we can improve on.
Using the feedback we got from our peers, we have some targets to improve our digipak they are:
Text too close to edge on front cover
The star on the front covers eyes could be brightened to make them stand out more
The stars neck is red on the front cover and it looks odd
Could include some words on the Polaroids to fill blank space
The text on the pane which is on the inside and shows when in the CD case, the text only has one layer of shadow whereas the front page there is two layers is it meant to be like that to be different or should there be two? maybe try with two and see how it looks. It is also hard to tell by looking at that part who is the artist and what is the album maybe switch Astrid and Vibes around to make more sense
The track list font looks a little bit too simple maybe change the font
Front cover is a little bit plain maybe something can be done to make it look less plain
Background colour could be brighter on all pages
Her top on the front page could be brighter
Colours on inside pages could be brighter
Maybe the bar code on the back could be made transparent so it fits with the design
What we will do
We made a short questionnaire to give 10 people who are typical audience members for the pop genre. We gave them this so we could get a tally on whether or not we are meeting the audience needs and wants for our digipak. We showed them our digipak in the CD case for them to answer it.
What genre is this digipak?
Classical – 0
Indie – 0
Rock – 0
Rap – 0
Pop – 10
Country – 0
Hip-hop – 0
Other – 0
Which adjectives best describe the digipak?
Romantic – 0
Rebellious – 1
Creative – 3
Quirky – 4
Fun – 6
Terrifying – 0
Joyful – 3
Melancholic – 0
Uninteresting – 0
Other – Flirty, Bold, Upbeat, Vibrant
Following on from this the audiene’s feedback is useful and pratical for my partner and I for our final draft of our music video because it allows the target audeience to tell us the feedback they want to give on what they like and what they dislike about the video. It also gives us a different perspective on the video as we have others looking at our music video and what could be changed to make it even better. This helped my partner and I realise what we are doing well and what is working throughout the video and also what we need to change in our creative mind and design to make the music video as successful as I possibly can and to make sure our audiecne won’t reject our text. Our typical demographics member who would ve a millennial who is also female. This is generally the type of personal we asked for feedback to make sure it is all revelant to each other, we will now use the feeback we have been given and alter and develop our digipak to create something our demographics would like to see and buy.