Specsavers Creative Team Feedback

In one of our media lessons two members of the creative team at specsavers came into our lesson to give us feedback and tips for our videos. We thought about some questions to ask them which included; How to do a split screen?, How to to brighten the colours so they are all the same? How to add something into the background?

We showed them our video and they told us that the MES was good and they liked the colours and it all worked well for the song we chose. They also showed us how to do some new effects which we had never done before such as:

  • Using the mask tool. We got shown how to use the mask tool to cut out part of a clip to make it show in front of a clip behind. We could then change the opacity to the amount we wanted the image to be seen. We used this in the background of a couple of clips such as the one with black flowers.
  • Using an adjustment layer to put the same affect/ colour on a selected amount of clips. However, he said that sometimes it is better to edit the colour of each clip individually because the lighting is usually different every time a new clip is filmed.
  • He showed us an easy way of doing a split screen which involved changing the scale and position of the clips which were layered on top of one another so more than one would show on the screen. He also showed us how to use the mask tool for this so we could change the shaped of the clip in order to fit them on the screen.

My partner and I then did some further research uing youtube tutorials on what they had told us in order to make sure we knew exactly what to do:

 

Production Skills Evaluation 2

As we created another draft for our music video we also learnt and used some new effects and design skills which can be used in future editing to make sure the video is conventional to the pop genre as well as being creative.

 

Mask Tool: A couple of the people on the specsavers team came in to show us different ways of editing to make our video more interesting. One skill they showed us was the mask tool which allows you to add an image to the background and mask around/ show the video playing underneath. We used it to put a clip which we held the frame on so it became a still image in the background of the performer to fill some of the white space. This works by changing the opacity of the image/ clips and blending them together using the mask expansion. This helped us layer up on the narrative and performance to even the amount of performance and narrative out

 

Follwing on from mask is Opacity

It is used along mask when you want to make one of the clips transparent

Positioning and scale:

We used the positioning ans scale sections when creating the split screens in our second draft. We could slide the mouse to the left and right to change the position to go to different parts of the screen and up and down so we could get the position correct. We also changed the scale so that we could put four clips onto one screen. This allows us to add a fun side to the star image as she can move around the screen. Changing the scale makes it easy for us to draw attention to the star in different ways which we did not achieve with the camera, such as zooming into her face to make it more personal and intimate with the audience which will grab the audience more and want them to keep watching the video constantly. The key frames made it easy and accurate for us to put in the fun edits so we knew where we wanted it to go would be accurate.

 

 

 

Draft 4

What’s changed

  • Edited brightness of most clips
  • Made black flower background brighter
  • Added more clips to make faster edits
  • Added balloon background
  • Added transitions such as block dissolve and radial swipe
  • Changed from split screen to one clip moving around screen
  • Added 4 colour gradient effect
  • Added colour emboss

Music Video Draft 3

Above is draft 3 of our music video. We have used the targets from our teacher and some of the advice from the specsavers team to create a better draft with brighter colours, more effects and transitions.

What we changed:

  • Brightened most of the clips because they are quite dark
  • Steadied the black flower shot at around 00.09.01
  • Added a still shot of black flowers to the background for the performer to sing in front at around 00.27.20
  • Put lyrics around the performer at around 00.55.10
  • Added another clip of narrative which is a slow motion clip with the balloons at around 1.10.02 to help with the build up of colour
  • Added block dissolve at 1.39.02
  • Made a 4 way split screen at around 1.27.22
  • Inserted text saying “HEY!” at around 2.12.00

Targets

  • Make sure all lip syncing is in order
  • All the shots match and all look like the same type of music video

5-6 youtube comments

We asked 5 media students in our class to give us feedback on our Draft 3 here is a screenshot of our feedback

Here is the result we got back

The positive feedback we got

  • The MES was good
  • Good storyline
  • Colours work well together
  • Narrative and performancr are well balanced
  • lyrics on screen look good
  • wide range of shots
  • split screen are effective
  • black flower background

 

The negative feedback we got

  • background colour in some shots need brigtened to match
  • side on shot lip syncing is off
  • second chorus needs faster pace edits

Production Skills Evaluation 1

Below is screen shot that I took of some of the tools used in Premiere Pro.

Firstly the first production skill I have properly learnt used how to use the razor tool. The razor tool has helped me a lot when editing different shots to make sure that the editing specific clips and the lip syncing is in point and accurate to the beat of the music we have already, this tool is one of the most used tool and the most popular in Premiere Pro. When editing the razor tool it really helped when putting the narrative shots into the performance shot because we could get the exact bit we wanted to leading up to the climax of the song and we had the right equilibrium in the right place for this draft and the other draft following on.

Next skills I have learnt is transitions I have learnt how to add some effects such as cross dissolve which is an effect which allows you to fade/dissolve your starting clip into another different clip which I found useful when editing the narrative into the performance clips so that there is continuity and movement but it also made sure that the two clips were not jumping from each shot so it did not look tacky.

Another skill that I have learnt is Colour correcting I used the effects panel to edit the colour of the clips because the lighting was off in a few of them. I can use this effect to make the shots look brighter and more vibrant to suit the genre which is pop. I also am trying to portray to the audience and would be better through bright colours and lots of vibrance allowing us to create the star image we want to portray which was a colourful, bright and confident person as well as meeting the genre conventions.

The third skill I learnt how to do is changing the speed of a clip and reversing it. I can slow down the clip and speed them up which means I can make some parts slow motion or a lot quicker so that the clips fit with the beat better. I can also reverse the clips which makes the clips look quite fun because we can use one clip and then copy it and make it go the opposite way. I used this for the narrative in a few clips to make it more interesting and variety because the change of speed makes it different as well as fun like the conventions of the pop genre.

 

 

 

Feedback From Teacher

Below is the link of the screen-castify for our music video with performance and narrative added into the performance which our teacher sent us giving us feedback on our draft one including both narrative and performance.

https://drive.google.com/file/d/1BZnbOihKher07GxviUoCjFqFYeUf4xZi/view

What our teacher said went well:

  • Intimate strange angles work well
  • Mes-en-scene is great
  • Side angles are good
  • The close ups which are there are good but more can be added
  • Colours are really nice
  • The shot of the girl with the balloons and the close up works well and looks good
  • Most of the lip syncing is in time
  • The quick cut review
  • Sped up balloons rising
  • Close up pan from flowers to the girls face
  • All of the green shots which go from long shot to mid shot to close up at different point throughout the video

Targets:

  • Quite a few of the shots need to be stabilized
  • Contrasts need to be strengthened from the black to the really bright colours
  • The long-mid shot of in the green costume has a lot of background and could do with something being there to stop it looking bland- some lyrics or graphics
  • Include a close up of the single yellow flower with the black flowers
  • There needs to be more shots with her moving through the frame such as flicking her hair or her body just moving through the frame to create some dynamic and intimacy
  • Make sure that the build up to colour is smooth and doesn’t jump too much
  • Add in more close ups- intimacy and intensity
  • Create some transitions with the movements
  • Add some energy into the edits with the movement and transitions with close ups of her hands or hair etc moving through the frame
  • Go through and double check some of the clips for lip syncing to make sure it’s all in time
  • Cut more between mid shot and close up to make it have less of a static feel
  • Really slow down the last shot
  • Could maybe reference back to the opening shot
  • Add in some split screens with mirrors and transfers and crops to create more intimacy and to help the energy build up- singing with different costumes
  • Needs more close ups
  • Needs more movement in the frame- this could make some interesting transitions throughout clip

Music Video Draft 2 includes narrative

Self Assessment:

My partner and I worked together to edit the video doing equal amounts each to ensure we both get a chance to edit so it is a fair amount. We used our performance draft and added narrative into the parts we think would be appropriate in order to tell the story but not to overwhelm the performance and give away the whole story. We cut down the clips and edited to the beat to create a sense of continuity within the story. We also slowed down some clips and sped some up as well as reversed them to add a sense of variety for the clips and some fun into the video making it conventional and exciting to the pop genre.

What went well:

  • We added some effects such as cross dissolve to add some transitions to the clip
  • We enhanced some of the colours to make the clip is bright enough
  • Our narrative shots look good with the performance clips especially the close up of her with the balloons

Targets for improvement:

  • Colour correct the clips so they look the same and so they can be brighter and more vibrant to suit the genre
  • Make sure the clips are still- stabilize them
  • Double check the lip syncing is in time
  • More close ups and variety so it is more personal

Shoot evaluation (narrative)

Our narrative shoot was in the White Studio at school over an afternoon. To prepare for this shoot we had to make sure we had the costumes sorted and the make up. My partner also had to but 2 bouquets of the same flowers and get some black spray paint so that she could turn them black. She sprayed them the night before so they wouldn’t die completely before the shoot. Then she  also had to collect the balloons from the shop where they put the helium in. This meant we had a lot of items to bring in so luckily we chose to do it at school instead of transporting them to different locations otherwise the shoot could have gone completly wrong.

 

 

 

 

 

 

 

 

 

 

 

Pros of the Narrative shoot:

  • Got a variety of close ups
  • We got lots of clips which we can use which means we can get lots of coverage
  • We had a better tripod than the one we had for the performance shoot which meant that overall our shots were steadier and more focused than our performance
  • The colours of the flowers looked really nice because they were so bright and they contrasted well with the spray painted black flowers and the black outfits
  • We managed to get a few different shots and angles but the studio sometimes limits this as you can’t get long shots which meant that we were at a disadvantage.

Cons of the Narrative shoot:

  • We ran out of time because we were unable to stay in the studio for as long as we were hoping which meant we had to rush some of the shots
  • We didn’t manage to get all of the shots we wanted from our story board because we ran out of time
  • It would have been more useful to get some more variety in shots.
  • The shots could have been more still and for a longer time because we kept moving the camera instead of holding it still in place
  • We should not have zoomed instead we should have done different shots getting closer or further away and meant we limited our angles and shots to choose from.

 

 

 

 

Above is some images that we took when we were in the middle of our narrative shoot to show some of the procces that we made. In the right hand image is our model with her MES on in a black dress with a bouquet of black flowers, on the right hand side we had our costumes on a hanger to make sure that the clothing stayed in perfect condition so it didn’t get creased and the third image is a medium close up of the black flowers in a clear vase with one coloured flower in the vase to show the colour coming into the flowers.

 

 

 

 

 

 

 

 

 

 

 

Narrative Storyboard

Below is the narrative story board which highlights 40 different shots outlining the story and some notes about what kind of camera angles we are going to use for each shot for the narrative. My partner and I filled out a Music Video Extended Step Outline which outlined what we wanted to happen in our music video overall for example the bits and pieces of what we needed to prepare before our shoot, like costumes, makeup props etc.

The drawings help us visualize and illustrate the shots so we know what we are doing. We can take this along with us for the shoot so my partner and I know what we want the shots to look like and we can use it when editing to make sure the story is in order and visualise the shots and story were trying to perceive to the audience and make sure everything is organised and in order when editing our music video in Premiere Pro.

 

But also we had to make sure the conflict/ message we were trying to get across to our target audience made sense plus the locations of where we wanted to film. We then also came up with a scene description which showed a script of what we were trying to get across to the audience.

Performance rough cut- Draft 1

Above is a draft video for my performance music video which we filmed all in a pink room which was full with gigantic windows

Self assessment

Our mise en scene was very organised and thought about properly as my partner amd I wanted it to stand out to the audience. In order for our mise en scene to work perfectly we decided to use bright bold colours to brighten the video and make it look the fullest we possibly could using the bits we could to organise everything. Once we had recorded all of our shots we then put them all on the D drive and put them into the rough cut in Premiere Pro with the audio to Don’t Kill My Vibe. This then proved if my partner and I had taken enough clips and if they portrayed the correct message for our pop genre. Through completing this task it identified what was successful and unsuccessful and what my partner and I could do to improve our video.

What was successful:

  • Mise-en-scene – we achieved a very bright, bold look which helped the performance come together and made it look bold and colourful.
  • Editing to the beat worked really well within this video, where the clips and transitions worked well along side the beat of the song.
  • Use of happy transitions, with the 3 different coloured outfits I used worked well as they were vibrant and made the actress look the part and play the part which will help the audience understand the genre my partner and I are trying to portray to the audience.
  • The lip syncing with both the performance clip and audio flowed really well, where they both worked in beat with each other.

What was unsuccessful:

  • Colouring of the clips, the colour wasn’t consistent throughout, the lighting was lowkey within some of the long shots as they were too dark and didn’t blend well with the background
  • There wasn’t much variety in angles and framing within the clip, where the clips were either straight on or the performer was angled within the frame and the long shots were too blurry and dark/
  • A lack of shot distances and movement in the frame lead to less variety in shots leading it to be less interesting and we got no close ups so the performer could not connect with the audience.

Targets for improvement:

  • Add in more effects so the clips flow nicely after each other and makes it look more like a story
  • Use a wider variety in shot angels and framing, with canted angles, high angles and low angels.
  • Use a wider variety of shot distances which include movement , such as mid-shots and long shots to reveal more about the scene and reveal more movement and action and engage the audience more
  • Make sure that before recording the camera is in focus and that we are happy with the set up of the shot.