Creative Critical Reflection 4-How do you integrate technologies (software, hardware and online) in this project?

Below is a video I made for the question: How did you integrate technologies, software, hardware and online into your products?

In this video, I have created a voice-over explaining some examples of hardware, software and online applications which we used throughout the processes of planning, production and evaluation. I explained specific and key examples where I have applied these different technologies and how they impacted our products and well as including images and a clip from our music video.

Creative Critical Reflection 3-How do your products engage with the audience and how would they be distributed as a real media products?

Above is our group’s response to the question: How do your products engage with the audience and how would they be distributed as real media products?

We made a vlog as our response and we included twitter questions to ask specific questions which we could answer to create an answer for the overall question.

Creative Critical Reflection 2- How do the elements of your production work together to create a sense of ‘branding’?

Above is a video my partner and I made answering the question for Creative Critical Reflection 2. We made a director’s commentary and had to record ourselves answering the question but had to include our music video and screenshots of the theorists and pictures of our website and digipak. The question was ‘How do the elements of your production work together to create a sense of ‘branding’?

Creative Critical Reflection 1- How do your products use or challenfe conventions and how do they represent social groups or issues?

Below is my answer to the question for creative critical reflection; How do your products use or challenge conventions and how do they represent social groups or issues?

I answered the overarching question using Prezi and for each section, I chose one convention and if we challenged or used it in our final products. By doing this it has allowed me to see what parts of our products are conventional and what parts we challenged the conventions with.

Please click on the image below to see the Prezi.

Production skills 4- Evaluation of web design application

To make our website we have used the online application called to design and publish it. Here are some of the skills we have learnt on this application:

  • I have learnt how to add different elements to the website by using the add tool here which opens a bar full of different elements to add to the website. This allows us to add all of the conventions of a website such as images, text and links and many more things

  • Another thing I have learnt how to add a store to the website which is an extra page where you can promote and sell products and merchandise on which is good business advertisment for our star. I used Photoshop to design these products using the logo for Astrid which we also use on our website so that they linked together and is easy for the demographics to notice that it is Astrid’s merchanidise.

  • Finally I have also learnt how to add a link to a button which takes you to another different web page. This is conventional for websites as they often have links taking you to different windows for different websites or different parts of the same website. We used this linked button as a way for the audience to buy concert tickets to watch our star. The link takes you to ticket master. This makes the website interactive and easy to use which is going to make the demographics use it as it is easy and usable.

Production Skills Evaluation 3- DP

When creating our digipak we have learnt and used some new production skills, here are some of those new skills:

The first one is the Polygonal Lasso Tool

  • Due to the colours of our photos already being very bright and colourful, we did not edit the colours much on Photoshop otherwise the contrast would have not have worked properly and there would have been too much colour and it would have not worked. The main tool we used the most was the polygonal lasso tool which we used to cut out the image so we could put it onto a bright background to make it conventional to our pop genre.


  • For our back cover we wanted to use a picture of our model’s hands with the coloured powder on however due to the bright powder we would not be able to read the text on top of the image. This meant we had to change the opacity of the image below the text in order to be able to read the text. We did this by using the eraser tool on Photoshop at a very low hardness so you can still see the image below but it is just a lower opacity than the rest of the image on the back of the digipak.

For the front cover here is our evaluation

What went well:

  • It is clear, easy and visable to understand
  • The font is easy and clear to read
  • Lots of bright and vibrant colours

Even better if:

  • Have something more interesting to it, it is missing something to make it really eye catching and suitable to the pop genre.
  • Edit the images a bit more to make sure they are perfect and the colours look really vibrant and to make our star look extraordinary and stand out.

Back cover:

What went well:

  • The image is very eye catching with the bright coloured powders which is good for the readers.
  • Very bright and suits the pop genre as well as the star image we are trying to achieve for the demographics.

Even better if:

  • We find a font which is easier to read on top of the background.
  • Blend the lower opacity part so it doesn’t just look like we have erased half of the image away.

  • I also learnt how to chane the size of the indesign and photoshop page. We had to do this so that we make a design for our digipak which fits the dimensions of a digipak which is 142mm x 125mm x 10mm, we found this out by researching it. This allows us to make sure the proportions of the design are right an everything fits into the space to make a realistic and professional looking digipak. We changed the size by changing the width and the height when creating a new document.


Production Skills Evaluation 1

Below is screen shot that I took of some of the tools used in Premiere Pro.

Firstly the first production skill I have properly learnt used how to use the razor tool. The razor tool has helped me a lot when editing different shots to make sure that the editing specific clips and the lip syncing is in point and accurate to the beat of the music we have already, this tool is one of the most used tool and the most popular in Premiere Pro. When editing the razor tool it really helped when putting the narrative shots into the performance shot because we could get the exact bit we wanted to leading up to the climax of the song and we had the right equilibrium in the right place for this draft and the other draft following on.

Next skills I have learnt is transitions I have learnt how to add some effects such as cross dissolve which is an effect which allows you to fade/dissolve your starting clip into another different clip which I found useful when editing the narrative into the performance clips so that there is continuity and movement but it also made sure that the two clips were not jumping from each shot so it did not look tacky.

Another skill that I have learnt is Colour correcting I used the effects panel to edit the colour of the clips because the lighting was off in a few of them. I can use this effect to make the shots look brighter and more vibrant to suit the genre which is pop. I also am trying to portray to the audience and would be better through bright colours and lots of vibrance allowing us to create the star image we want to portray which was a colourful, bright and confident person as well as meeting the genre conventions.

The third skill I learnt how to do is changing the speed of a clip and reversing it. I can slow down the clip and speed them up which means I can make some parts slow motion or a lot quicker so that the clips fit with the beat better. I can also reverse the clips which makes the clips look quite fun because we can use one clip and then copy it and make it go the opposite way. I used this for the narrative in a few clips to make it more interesting and variety because the change of speed makes it different as well as fun like the conventions of the pop genre.