What we have changed:
- Edited brightness of most clips
- Made black flower background brighter
- Added more clips to make faster edits
- Added balloon background
- Added transitions such as block dissolve and radial swipe
- Changed from split screen to one clip moving around screen
- Added 4 colour gradient effect
- Added colour emboss
- Stabilize the opening shots
- Add more contrast for the black shots
- Crop into her more/ zoom in some places to enlarge her
- Play with the colour saturation and maybe make the first few shots monochrome
- Could use some more of the dotty/ dissolve overlay
- Add some more lyrics in places
- Flip the shots at 1.23- change perspective
- Spin some shots perhaps
- Double check the lip syncing because some of it is out of sync
- She looks at the production team in some clips- either use this throughout of get rid of it
- She needs to be bigger in the split screens- crop into her more. Could also add some effects to the boxes
- The start of the bouncy screen does not look good but the rest does. Try and change the start and use again at two other parts of the video so it isn’t so random
- Unsure about the effect used at 2.06, it could work if there is cuts between shots (long, mid, close up)
- Performance shot at 2.25 is too long, needs to be broken up with something
- Not sure about the clock swipe transition after the balloon background
This feedback was important because it gave us positives and negatives on our music video and how we can make our video even better. It also gave us multiple opinions on what people like and what they didn’t.
In one of our media lessons two members of the creative team at specsavers came into our lesson to give us feedback and tips for our videos. We thought about some questions to ask them which included; How to do a split screen?, How to to brighten the colours so they are all the same? How to add something into the background?
We showed them our video and they told us that the MES was good and they liked the colours and it all worked well for the song we chose. They also showed us how to do some new effects which we had never done before such as:
- Using the mask tool. We got shown how to use the mask tool to cut out part of a clip to make it show in front of a clip behind. We could then change the opacity to the amount we wanted the image to be seen. We used this in the background of a couple of clips such as the one with black flowers.
- Using an adjustment layer to put the same affect/ colour on a selected amount of clips. However, he said that sometimes it is better to edit the colour of each clip individually because the lighting is usually different every time a new clip is filmed.
- He showed us an easy way of doing a split screen which involved changing the scale and position of the clips which were layered on top of one another so more than one would show on the screen. He also showed us how to use the mask tool for this so we could change the shaped of the clip in order to fit them on the screen.
My partner and I then did some further research uing youtube tutorials on what they had told us in order to make sure we knew exactly what to do:
Above is draft 3 of our music video. We have used the targets from our teacher and some of the advice from the specsavers team to create a better draft with brighter colours, more effects and transitions.
What we changed:
- Brightened most of the clips because they are quite dark
- Steadied the black flower shot at around 00.09.01
- Added a still shot of black flowers to the background for the performer to sing in front at around 00.27.20
- Put lyrics around the performer at around 00.55.10
- Added another clip of narrative which is a slow motion clip with the balloons at around 1.10.02 to help with the build up of colour
- Added block dissolve at 1.39.02
- Made a 4 way split screen at around 1.27.22
- Inserted text saying “HEY!” at around 2.12.00
- Make sure all lip syncing is in order
- All the shots match and all look like the same type of music video
5-6 youtube comments
We asked 5 media students in our class to give us feedback on our Draft 3 here is a screenshot of our feedback
Here is the result we got back
The positive feedback we got
- The MES was good
- Good storyline
- Colours work well together
- Narrative and performancr are well balanced
- lyrics on screen look good
- wide range of shots
- split screen are effective
- black flower background
The negative feedback we got
- background colour in some shots need brigtened to match
- side on shot lip syncing is off
- second chorus needs faster pace edits
Below is the link of the screen-castify for our music video with performance and narrative added into the performance which our teacher sent us giving us feedback on our draft one including both narrative and performance.
What our teacher said went well:
- Intimate strange angles work well
- Mes-en-scene is great
- Side angles are good
- The close ups which are there are good but more can be added
- Colours are really nice
- The shot of the girl with the balloons and the close up works well and looks good
- Most of the lip syncing is in time
- The quick cut review
- Sped up balloons rising
- Close up pan from flowers to the girls face
- All of the green shots which go from long shot to mid shot to close up at different point throughout the video
- Quite a few of the shots need to be stabilized
- Contrasts need to be strengthened from the black to the really bright colours
- The long-mid shot of in the green costume has a lot of background and could do with something being there to stop it looking bland- some lyrics or graphics
- Include a close up of the single yellow flower with the black flowers
- There needs to be more shots with her moving through the frame such as flicking her hair or her body just moving through the frame to create some dynamic and intimacy
- Make sure that the build up to colour is smooth and doesn’t jump too much
- Add in more close ups- intimacy and intensity
- Create some transitions with the movements
- Add some energy into the edits with the movement and transitions with close ups of her hands or hair etc moving through the frame
- Go through and double check some of the clips for lip syncing to make sure it’s all in time
- Cut more between mid shot and close up to make it have less of a static feel
- Really slow down the last shot
- Could maybe reference back to the opening shot
- Add in some split screens with mirrors and transfers and crops to create more intimacy and to help the energy build up- singing with different costumes
- Needs more close ups
- Needs more movement in the frame- this could make some interesting transitions throughout clip
My partner and I worked together to edit the video doing equal amounts each to ensure we both get a chance to edit so it is a fair amount. We used our performance draft and added narrative into the parts we think would be appropriate in order to tell the story but not to overwhelm the performance and give away the whole story. We cut down the clips and edited to the beat to create a sense of continuity within the story. We also slowed down some clips and sped some up as well as reversed them to add a sense of variety for the clips and some fun into the video making it conventional and exciting to the pop genre.
What went well:
- We added some effects such as cross dissolve to add some transitions to the clip
- We enhanced some of the colours to make the clip is bright enough
- Our narrative shots look good with the performance clips especially the close up of her with the balloons
Targets for improvement:
- Colour correct the clips so they look the same and so they can be brighter and more vibrant to suit the genre
- Make sure the clips are still- stabilize them
- Double check the lip syncing is in time
- More close ups and variety so it is more personal
Our narrative shoot was in the White Studio at school over an afternoon. To prepare for this shoot we had to make sure we had the costumes sorted and the make up. My partner also had to but 2 bouquets of the same flowers and get some black spray paint so that she could turn them black. She sprayed them the night before so they wouldn’t die completely before the shoot. Then she also had to collect the balloons from the shop where they put the helium in. This meant we had a lot of items to bring in so luckily we chose to do it at school instead of transporting them to different locations otherwise the shoot could have gone completly wrong.
Pros of the Narrative shoot:
- Got a variety of close ups
- We got lots of clips which we can use which means we can get lots of coverage
- We had a better tripod than the one we had for the performance shoot which meant that overall our shots were steadier and more focused than our performance
- The colours of the flowers looked really nice because they were so bright and they contrasted well with the spray painted black flowers and the black outfits
- We managed to get a few different shots and angles but the studio sometimes limits this as you can’t get long shots which meant that we were at a disadvantage.
Cons of the Narrative shoot:
- We ran out of time because we were unable to stay in the studio for as long as we were hoping which meant we had to rush some of the shots
- We didn’t manage to get all of the shots we wanted from our story board because we ran out of time
- It would have been more useful to get some more variety in shots.
- The shots could have been more still and for a longer time because we kept moving the camera instead of holding it still in place
- We should not have zoomed instead we should have done different shots getting closer or further away and meant we limited our angles and shots to choose from.
Above is some images that we took when we were in the middle of our narrative shoot to show some of the procces that we made. In the right hand image is our model with her MES on in a black dress with a bouquet of black flowers, on the right hand side we had our costumes on a hanger to make sure that the clothing stayed in perfect condition so it didn’t get creased and the third image is a medium close up of the black flowers in a clear vase with one coloured flower in the vase to show the colour coming into the flowers.
Below is the narrative story board which highlights 40 different shots outlining the story and some notes about what kind of camera angles we are going to use for each shot for the narrative. My partner and I filled out a Music Video Extended Step Outline which outlined what we wanted to happen in our music video overall for example the bits and pieces of what we needed to prepare before our shoot, like costumes, makeup props etc.
The drawings help us visualize and illustrate the shots so we know what we are doing. We can take this along with us for the shoot so my partner and I know what we want the shots to look like and we can use it when editing to make sure the story is in order and visualise the shots and story were trying to suggest to the audience and make sure everything is organised and in order when editing our music video in Premiere Pro.
This storyboard helps my partner and I to plan out our story using the narrative structure of an equilibrium which is her in black as well as black objects, a climax which is the colour coming into the shot and a new equilibrium at the endwhere she is now all in colour and happy. We have also managed to plan out each shot in order to show the binary oppositions which are entrapment and freedom which will be shown through the use of colour and lack of throughout the shots.
But also we had to make sure the conflict/ message we were trying to get across to our target audience made sense plus the locations of where we wanted to film. We then also came up with a scene description which showed a script of what we were trying to get across to the audience.
Below is the production meeting agenda for the narrative of our music video which portrays our MES and props neeeded for the narrative which shows who is responsible for each costume, makeup item or prop. By creating this document it demonstrated how my partner and I can prepare and organise and get ready for our narrative filming day as we do not have very long to film. It also shows the star image we are trying to show to our target audience and what we are trying to achieve for our music video.
Here is the risk assessment for the narrative shoot. This confirmed and allowed my partner and I to highlight what were the potential risks and how we can avoid them from happening in order to minimise the event from happening and to keep my partner and I save and also the performer and anyone else around us. This also confirmed what location we would be shooting in and what is around us. The risk assessment confirms that we have thought abbout possible negative outcomes and we are aware of the potential risks.