Marketing Strategy and Mission Statement
As we have finished creating our music video, we are now going to create a digipack and social media page for our star! In order to help us create our digipak, we spent some time thinking about who our audience members are and what they are like as people. We created an ideal audience member in our slideshow below and thought about the demographics and psychographics of that person. This will help us to ensure our marketing strategies are formed specifically for our target audience.
In addition to this, we thought about the competition that we will have in the music industry and what artists are present in the same genre as us. This helped us to come up with a call to action idea and a unique selling point (USP) to distinctively sell our brand as a collective group of products. Lastly, we came up with a mission statement to summarise the ideas behind our unique brand and promote our star singer and digipak.