Today we had to look at 4 different music videos and annotate them. These are the music videos:

I have learn’t that the artist does not always have to be included in the story line. Also if the artist is in the video they are allowed to just sing and can have professional actors playing the story for them. I have also learn’t that is the music video is about that artist hardships they are allowed to star in their own music video. The video does not have to be about the lyrics at all, it can though include part of the lyrics. I got to find out that when the artist is performing they are normally lip syncing and not actually singing. I also found out that when editing music videos they tend to edit them to the beat to create a visual rhythm. For example:

• Illustration – the narrative in the music video very closely echoes the lyrics and music
• Amplification – the narrative whilst inspired by the songs adds a new element to complement the song
• Disjuncture – the narrative seems to hold very little relationship to the song and seems quite random