Describe your Audience
Here is a mood board of our target audience:
Knowing your audience is important because you want to create a music video that will attract them and you want to create a star that they will look up to. In order to please our audience we will add in features that they like and appeal to their wants using the moodboard above.
Here we can remember Blumer and Katz, who suggested there were 4 uses and gratifications that the audience seek from their media.
For example:
- Information – Self education to suit personal needs; advice on practical matters; information on events or issues of personal interest; curiosity or general interest. News to help them decide how to vote.
- Personal Identity – Media reinforces or challenges personal ideologies; models of behavior explored to challenge, adjust or affirm personal values, attitudes and beliefs.
- Social Interaction – Identify with others to gain a sense of belonging (identity); find basis for real life interactions; a substitute for real life relationships.
- Entertainment – Escape; diversion; emotional release; filling time; aesthetic enjoyment.
Furthermore, if I go on to the Stuart Hall Reception theory. Stuart argues that an audience decodes what the producer encodes in a text. However, how they read the text will depend on their
- Demographics – age, gender
- Psychographics – beliefs, politics, religion
- Cultural competence – their knowledge of ‘stuff’
- Circumstances in which they are consuming the media
This will impact my own decision making and product because I now know my target audience and what they like so I can cater to their needs and wants. This way they will like the finished product more and they will watch it more so we will gain views.