Here is the first draft of our social media page:

Here is the screen casify:

Here is a slideshow of our posts:

Self assessment:

When making our social media page we made sure to include as many techniques as possible to create a conventional page. These are:

• content – teaser gif for music video, images of star, videos of singing, music video
• synergy – links to brands e.g. Body Shop
• sell physical copies – there is nothing to show the fans where they can buy physical copies from, we may do this as a story with a link but its essential cause physical copies sell more than virtual ones do
• ordinary/extraodinary – insta stories gave us the chance for the fans to communicate with the star so we put a question box up saying “Ask me anything!” We had so many people ask questions. They asked about her life and we answered. We managed to keep all the stories by putting them on a highlight reel on her page called ‘Q&A’. We also did a separate Q&A on a post  which answers more similar questions, we put this on the page accompanied by a picture of ‘EVE’ closing the gap between the fans and her making her seem more ordinary. However, to make her extraordinary we had the release of her album, US tour, appearances on The One Show and The Body Show collaborations.
• issues and charities – topical posts were included, post about Biden/Harris winning the US election, Black Lives Matter (BLM) post, local protest, female empowerment poster and a meme about lockdown and quarantine lifestyle
• interaction/engagment – all comments are seen and answered to creating the chance for interaction and to engage with our star making them feel special when she replies
• timeline – captions “watch this space” creating excitement, last thing posted was album release, used a gif, release of single, music video, tour, merch to create excitement for the album ‘In Bloom’
• cross media convergence – links include: the One Show interview and the ‘Beat!’ article
• promotion of live events – tour for USA for 2021 for fans to buy tickets from www.ticketmaster.com
• a call to action – website which was linked in the bio and has direct links to the single ‘MONSTER’ by our star Dodie and our music video on YouTube. The website also has a merch store on with prices and shipping. The merch consists of t-shirts, jumpers, phone cases, pin badges and masks. There will be a link going up soon to buy tickets on www.ticketmaster.com for her ‘In Bloom Tour’

Targets:

• add in our full music video & link to the YouTube video
• make the profile picture more daring to help create the aspect of being extraordinary
• link to the Spotify page
• remove the extra tabs from our website
• add a link to www.ticketmaster.com