July 19

Design Skills 1

These are some of the skills I learn’t while creating and experimenting with the first draft of my music video:

The first thing I did was I was able to put an invert filter on one of the clips. This was done by selecting the clip and adding an invert effect on it. With this we could choose the colour and how long we wanted the effect to stay on the clip for. We chose to leave the effect on for the whole clip. The blue filter helped create a cold and enigmatic feel for the scene, the fast paced edit helped convey her anxiety.

Next I was able to create a pulse. This was created by selecting a time in a clip that we wanted a pulse to be in. We put the pulse on a point of impact. On that point we had to change the position and scale of the image so it would zoom in to create a pulse effect. We added 2 more times before and after the clip to make sure the pulse returned back to normal again. The pulse gave the audience a sense of her distress of trying to be like everyone else. This shows she is trying to tell her audience to be unique.

After that I learn’t to do an echo. We did this by adding an echo effect on to the clip then changing its echo time (how fast we wanted the echo to be) and what intensity we wanted the echo to be. We didn’t want it to be too crazy so we slowed it down to make sure we could still see our star but the effect was still valid. This created an energy around our star that gave off good vibes and a positive energy which her fans can feed off and feel good about being who they are.

Next I created an emboss. This was done by adding a tint layer to the clip and choosing the colours red and black. We wanted to tint it 100% to create a cool effect. Next over the clip we added an emboss layer, for the emboss we got to choose the direction, relief and contrast. This multilayered effect created a colourful technique for our music video. The multiple layers are there to show our star can be many different things and how behind the layers she is not always smiling like she is in the video. She shows her fans its okay to not be okay all the time.

Finally, I put 2 other dancing clips over a clip with our star singing. This was done by layering the clips on top of the singing clip and making them smaller. We put a circle frame around the other two clips to make it framed. Then we reduced the size of them so the attention will be on the star in the middle. Then we changed the position of the two circle frames one to the top left and the other bottom right. We also faded the outsides of the circles so they blended in better with the clip. This gave our star many different mindsets. The audience can see that she is confused with who she wants to be.

July 6

Music Video Draft 1 – Rough Cut

Here is the first draft of our music video (performance):

What went well:

  • We filmed many different complex shots
  • We put all the clips together
  • The clips were too the beat of the music
  • We did transitions
  • We added special effects to the clips

Even better if:

  • We made sure we dressed our star in the same things all the time
  • We added more transitions
  • We added more effects to the clips
  • We could add more snappy fitting clips
  • Our star learn’t the lyrics to the rap at the end

Targets:

  • Add more clips
  • More effects
  • More transitions
  • Film narrative
  • Flim rap
July 6

Shoot 1 Reflection (Performance)

Here are some of the photos of me filming and editing the performance:

Reflection:

The shoot went well in my opinion, we worked fast and crafty trying out different angles and ideas any time we could. We aimed to film the first section up to where the music changes, which creates the change in our narrative. We hoped to be able to portray this with our performance too by using a symbolic element of having an umbrella with rain over our star and then removing the umbrella, suggesting it was brighter and sunnier. However, on the day of our first shoot, it was quite foggy and it started to rain. This impacted on how much we could do outside in our desired location. Despite this we managed to get a range of shots outside as well as inside by the fireplace. These included: close ups, mid shots, dolly shots and long shots. Overall the shoot was successful and I think that our Mise En Scene and camera techniques were all effective and worked well, however when editing we realised that we need to do another shoot to get a wider variety of shots such as high angles, low angles, canted angles and steadier dolly shots, so we organised another shoot.

What went well:

  • Our Mise-en-scene was effective to show that our star was neutral in comparison to our narrative, as well as creating a sense of being ordinary and reachable for our audience as the clothes were quite ordinary
  • Our decision for our star to be barefoot was effective as it showed that she was down to earth and humble
  • We got a variety of shots and used good techniques
  • All of our shots were in focus

Even better if:

  • We got more original shots to portray the individuality of the song
  • We held the camera more steady since the first dolly we took was all over the place
  • We need to start editing to the beat of our music to create a more professional look
  • We need to make sure that our star knows the lyrics so we can re-record the lines she didn’t know

Targets:

  • Get some more shots that vary the angles of the shots
  • Get some more steady dolly shots – the ones we got were jolty
  • Edit to the beat in our editing
  • Use different paces of edit in our editing
  • Ensure our star knows the lyrics so that our lip syncing can be more successful
June 30

Production Meeting for Shoot 1 (Performance)

This is my production meeting for shoot 1:

Production meetings are important because they help the group know who is in charge of what costumes and what equipment. It also reminds people what they have to bring and creates a sense of responsibility. Here we can also see what items should look like and there are numbers incase we have forgotten anything so we know who to call.

June 29

Risk Assessment

This is my risk assessment:

The significance of a risk assessment is to keep the actors and fillers safe when they are at risk to certain things like steep walkways. This is important because if someone gets hurt we need something to prove we have taken every step to make sure everyone is safe.

June 25

Star Image – The Performer

Here is the moodboard of my stars image:

These are some of her album covers:

 These portray Dodie as soft and kind. The sun flowers are a symbolism of adoration, loyalty and longevity. They show happiness which is inviting to Dodie’s target audience. The low fi images of her show that she is not threatening and is peaceful in herself.

I will use this research to make my performer into the type of person Dodie is. I will try to give my performer the same star image so she is perceived kind and someone the audience would look up to. This will impact my own production since I want to take characteristics from Dodie and use them in my own performance.

They also construct a set of desires in the target audience to be like them, think like them, love what they love, be involved in their lives and buy what they suggest.

There are huge synergies between marketing and star image! We don’t just buy a product we also buy into the values of the star image and in purchasing their product emulate them. Media representations of the star image is crucial in terms of raising an audience awareness.

They are essentially walking talking brands, who use their branding to advertise, publicise and sell to fans. Stars have to remain constantly interesting to keep the fans intrigued – the star image evolves and is constantly reinvented by media companies!

As a result of the research I have done my star will act in a way that her target audience will find intriguing. For example, she will be kind, weird (in a quirky good way) and happy. In real life I would want her that way so that in the music video we can see her feelings that she has put across. She will be unhappy in the beginning which will shock her fans but when she becomes happy at the end because she is being herself the fans will see her true self and who she is happy to be.

June 23

Test Shoots

This week we were given the task to do a test shoot with different shots and camera angles. We had to practice edits and filters as well.

This is our finished product:

What went well:

  • Our editing skills were good
  • we were able to transition from multiple clips to the next
  • we added in transitions to make the clips blend together
  • the clips all matched
  • we used different shots to gain interest and technique

Even better if:

  • we added more transitions to help the piece flow better
  • we got more original and unique shots for interest

Targets:

  • think outside the box with your shots and do things people haven’t seen before
  • add more necessary transitions to help the piece become more fluid
June 22

Visual Shot List for Shoot 1 (Performance)

Today we had the task to look at music videos in our songs genre and find shots that they use.

Certain genres (types) of music rely specifically on certain shots as part of the repertoire of elements (conventions, ingredients).  For example:

  • Heavy rock might have canted, hand held camera shots with whip pans a plenty, which helps convey a genre that is energetic, anarchic and rebellious.
  • Indie acoustic might include smoother, longer, pull focus shots that represent the artist as sincere, laid back and unhurried.

It is important as a producer to create something that is conventional but also different to attract the audience and reel them in. The audience might reject the text if it is not what they like, so it is up to the producer to provide them with what they want but at the same time, push the creative boundaries so it is new and unique.

Here is the Padlet we created around some of the shots pop music uses:

Made with Padlet
June 18

Pitch + Feedback

Positive Feedback:

  • Loved our locations
  • Good Costume design
  • Nice imagery
  • Simple story line
  • Performance is sorted well and is neutral
  • Much thought has gone into the pitch

Targets:

  • Take pictures of the places
  • Make sure you have enough lighting
  • Get on more place to film
  • Make sure you have the actors prepared
  • Choose places that are essential to your plot
  • Actions must all be the same, make sure the audience can notice they are different