June 30

Production Meeting for Shoot 1 (Performance)

This is my production meeting for shoot 1:

Production meetings are important because they help the group know who is in charge of what costumes and what equipment. It also reminds people what they have to bring and creates a sense of responsibility. Here we can also see what items should look like and there are numbers incase we have forgotten anything so we know who to call.

June 29

Risk Assessment

This is my risk assessment:

The significance of a risk assessment is to keep the actors and fillers safe when they are at risk to certain things like steep walkways. This is important because if someone gets hurt we need something to prove we have taken every step to make sure everyone is safe.

June 25

Star Image – The Performer

Here is the moodboard of my stars image:

I will use this research to make my performer into the type of person Dodie is. I will try to give my performer the same star image so she is perceived kind and someone the audience would look up to. This will impact my own production since I want to take characteristics from Dodie and use them in my own performance.

They also construct a set of desires in the target audience to be like them, think like them, love what they love, be involved in their lives and buy what they suggest.

There are huge synergies between marketing and star image! We don’t just buy a product we also buy into the values of the star image and in purchasing their product emulate them. Media representations of the star image is crucial in terms of raising an audience awareness.

They are essentially walking talking brands, who use their branding to advertise, publicise and sell to fans. Stars have to remain constantly interesting to keep the fans intrigued – the star image evolves and is constantly reinvented by media companies!

June 22

Visual Shot List for Shoot 1 (Performance)

Today we had the task to look at music videos in our songs genre and find shots that they use.

Certain genres (types) of music rely specifically on certain shots as part of the repertoire of elements (conventions, ingredients).  For example:

  • Heavy rock might have canted, hand held camera shots with whip pans a plenty, which helps convey a genre that is energetic, anarchic and rebellious.
  • Indie acoustic might include smoother, longer, pull focus shots that represent the artist as sincere, laid back and unhurried.

It is important as a producer to create something that is conventional but also different to attract the audience and reel them in. The audience might reject the text if it is not what they like, so it is up to the producer to provide them with what they want but at the same time, push the creative boundaries so it is new and unique.

Here is the Padlet we created around some of the shots pop music uses:

Made with Padlet
June 18

Pitch + Feedback

Positive Feedback:

  • Loved our locations
  • Good Costume design
  • Nice imagery
  • Simple story line
  • Performance is sorted well and is neutral
  • Much thought has gone into the pitch

Targets:

  • Take pictures of the places
  • Make sure you have enough lighting
  • Get on more place to film
  • Make sure you have the actors prepared
  • Choose places that are essential to your plot
  • Actions must all be the same, make sure the audience can notice they are different
June 15

Describe your Audience

Here is a mood board of our target audience:

Knowing your audience is important because you want to create a music video that will attract them and you want to create a star that they will look up to. In order to please our audience we will add in features that they like and appeal to their wants using the moodboard above.

Here we can remember Blumer and Katz, who suggested there were 4 uses and gratifications that the audience seek from their media.

For example:

  • Information – Self education to suit personal needs; advice on practical matters; information on events or issues of personal interest; curiosity or general interest. News to help them decide how to vote.
  • Personal Identity – Media reinforces or challenges personal ideologies; models of behavior explored to challenge, adjust or affirm personal values, attitudes and beliefs.
  • Social Interaction – Identify with others to gain a sense of belonging (identity); find basis for real life interactions; a substitute for real life relationships.
  • Entertainment Escape; diversion; emotional release; filling time; aesthetic enjoyment.

Furthermore, if I go on to the Stuart Hall Reception theory. Stuart argues that an audience decodes what the producer encodes in a text. However, how they read the text will depend on their

  • Demographics – age, gender
  • Psychographics – beliefs, politics, religion
  • Cultural competence – their knowledge of ‘stuff’
  • Circumstances in which they are consuming the media   

This will impact my own decision making and product because I now know my target audience and what they like so I can cater to their needs and wants. This way they will like the finished product more and they will watch it more so we will gain views.

June 14

Final Song Choice

This is the song we have chosen for our Music Video:

Lyrics:

“Monster”

Tell me again about how it hurts
Being awfully loud for an introvert
Get out of my room
Smile wiped clean
Isn’t it weird to be so mean?

I’m guessing that I’ve grown horns
I guess I’m human no more
I can tell I’ve rotted in your brain
Oh, how easily passion twists
You think I’m a crazy bitch
I craft my words to fit your head
‘Cause no one listens to the dead

So maybe I will talk to you
The only way I know how to
Mmm, mmm, I’ve said my speech
Mmm, mmm, through sharpened teeth
You break the rules and spikes grow from your skin
Please let the devil in

A meter apart
You blankly stare
We shout in our heads
Are you still in there?
Well this ends bad, then
We knew it would
So we won’t eat our words
‘Cause they don’t taste good

I’m guessing that I’ve grown horns
I guess I’m human no more
I can tell I’ve rotted in your brain
Oh, how easily passion twists
You think I’m a crazy bitch
A thousand words are left unsaid
‘Cause no one listens to the dead

So maybe I will talk to you
The only way I know how to
Mmm, mmm, I’ve said my speech
Mmm, mmm, through sharpened teeth
You break the rules and spikes grow from your skin

I think it might be worth a try
Oh
Am I ready to let this die?
Mmm, mmm, a monster’s here
Mmm, mmm, you plug your ears
But hey, you might just listen to it sing
Please let the devil in

(We won’t eat our words / They don’t taste so good)
(You’ve said your speech through sharpened teeth)

Look, I know that I’ve seen this before
High and mighty, at the top of your list
Adoring every move, now my rank is sinking
But we’re both guilty of black or white thinking
And through my red eyes, you look pale
All of your scars are looking more like scales
Two ugly creatures, two sinister preachers
Blind to the past, like a couple of monsters;
Just a couple of monsters!

So maybe I will talk to you
The only way I know how to
Mmm, mmm, you’ve said your speech
Mmm, mmm, through sharpened teeth
You break the rules and spikes grow from your skin

Oh
I think it might be worth a try
Oh
Am I ready to let this die?
Mmm, mmm, a monster’s here
Mmm, mmm, you plug your ears
But hey, you might just listen to it sing
Please let the devil in

(We won’t eat our words)
(They don’t taste so good)
(We won’t eat our words)
(They don’t taste so good)

We have chosen this song because:

  • the lyrics are fitting and we can play on imagery and visions
  • the beat is prominent which is easy for dancers to dance to
  • there is a dark subject to the song however to song itself is light and fluffy
  • we both have ideas about what we would like to be including in the song already
  • there is an obvious change in character and mood within the piece