September 20

Digipak Conventions Analysis

By understanding didpaks, we started by analysing existing professional album covers within our genre. We used an album cover by Sam Smith as we have used him before and he is very similar to our artist. By analysing the digipak, allows us to understand what their existing brand is like and what to include in a digipak. It will also help us when it comes to creating our own digipak as we will know what style to go for and what we need to think about including.

August 20

Production Skills Evaluation 2

We were very lucky to have a guest speaker from Specsaver’s come in today to show us some effects we thought would work in our music video.

One of the effects we got shown was colour. Colour is very important when coming to editing as it illustrates what decade we want our music video to be in. We used the pastel colours as we wanted our music video to look quite vintage so we changed the saturation, vibrance, sharpness, tint balance, faded film and the colour.

We changed the colour effect for every narrative clip to symbolise the vintage look of the decade.

We wanted the water clip to change from colour to black and white which illustrates the characters depressive emotions and colourless life after his girlfriend left him.

July 9

Music Video Draft 4

After listening to feedback from the previous draft, we have taken it under consideration and altered the video to make it look much better. After doing draft 4, we shared the video with our peers so they can give us feedback on it, there were quite a lot of positive feedback but we still need to do a lot to it to make it look the best it can.

Positive Feedback:

  • Mise-en-scene is good.
  • Lip-syncing is really good.
  • Good variety of shots especially on the performance.
  • Frame the shots very nicely.
  • Directed it nicely.
  • Very clear that Olivia and Seb are together.
  • The edit is slowed down of Seb and Olivia having an argument which is good.
  • The shot of Jordan and Olivia walking past Seb is good.
  • Good shot of Seb looking mad.
  • Good shot of Seb walking on the beach by himself at the end, good colour change.


  • Stabilise the clip of Jordan walking by the walls.
  •  Don’t repeat the waterfall shot more than once. (Doesn’t link to the story)
  • Make the clips more consistent to the beat. (It’s off putting)
  • Add in effects.
  • Someone was stood in the shoot of Jordan and Olivia at the Cowshorn.
  • Get rid of the shot from the ground.
  • Get a different shot of Jordan looking at Olivia and Jordan.
  • Not very clear why Seb and Olivia broke up.
  • Get rid of the zoom in of Olivia by herself.
  • Edit the shot of Olivia and Jordan walking off as you can see them stutter.
  • Play with the shadow of Seb walking by himself to make it look like he’s really upset.
  • Make it obvious that Seb and Olivia are going to break up.


July 6

Music Video Draft 3


This is our third draft of our music video, during last week we went out and filmed more of the narrative with both boys and Olivia, this shoot went well and I feel like we have enough footage now to complete the music video.


  • Added in clips from the most recent narrative shoot.
  • Re-ordered the narrative clips so it makes more sense.
  • Added in effects to clips and seeing if they would work.

We give our music video to a few students and they gave back feedback to us which will help us to produce an even better music video.


  • We are going to speed up the edits to make it more exciting and intense.
  • Use less of the fades to black.
  • Move the position of some of the clips.

Overall, I think we have made great progress since draft 2, we have nearly filled in the gaps with more of the narrative shots, we have included effects that we think fits the clip right.

June 29

Production Skills Evaluation 1

After editing a lot of the music video, I feel very confident on how to use Adobe Premiere and I feel like I have made huge improvements. I have learnt how to start of a clip blurred and end it in focus. I have also learnt how to use the mark tool to match up the star singing to the words in the school, this made the editing process a lot quicker. It is key to ensure that the clips fit the rhythm and pace of the song and I feel like I can do this without any problems. I have recently learnt how to change the colour of the clip to fit the song and add in clip transitions to make the video run a bit smoother.

Our music video still looks simple and standard but we are working on making it look professional and well put together. We still need to add in more clips in from other shoots but it is coming along very well.

In this first screenshot, I was playing around with Premiere Pro and seeing what works well with what clip, I finally found an effect that worked well with the opening clip; from being blurry to being in focus. From going to blur to focus allows us to identify who these people are, we don’t see their facial expressions until 1 second into the video which gives a really nice effect to it.

In this second screenshot, I was trying to find an easier way of lip syncing quicker and I found the Mark tool which allowed me to match up the lip sync to the lyrics of the song.

Here are some technical skills I have learnt whilst editing:

  • Making sure the clip fits with the rhythm and the pace of the song.
  • How to match the lip sync with the lyrics quicker.
  • How to add transitions effects.
  • How to add effects to a clip.
  • Cropping the footage.
  • Adding colour to a clip.
June 20

Feedback From Teacher

This is the feedback we were given back to our group. We had quite a few positive feedback but we do have a lot improvements to consider.

Positive feedback 

  • Edit works well.
  • The rhythm is good.
  • Good variety of shots.


  • Include more close-ups of main singer.
  • Make the relationship between Olivia and the 2 guys more clear.
  • Establish that the guys are in competition for Olivia.
  • Put the narrative shots in order so it doesn’t confuse the audience.
  • Improve the structure.
  • Add in shot reverse shot of the guy looking jealous.
  • Introduce Jordan earlier.
  • Maybe cast someone else instead of using the main singer.
  • Shots of Seb’s reactions to Jordan and Olivia.
  • Make narrative simpler.
  • Maybe just stick to one relationship.
June 17

New Storyboards/PMA

After looking at the footage from our first narrative shoot, we decided to reshoot it as we didn’t get enough footage and the footage didn’t quite make sense. We needed a few more close ups and we needed the narrative to make sense. Because we were going on another shoot, we had to have another production meeting so we knew exactly what was happening.

Below is our second storyboard which we have created to illustrate all the different shots we wish to use in our music video. After being here for a nearly a whole year now, we have realised that planning is a key thing when it comes to shooting/filming as it saves time and we know exactly what to do. Doing a storyboard for each shoot is extremely helpful as we have a rough idea of what shots we need.

June 15

Music Video Draft 2 (Includes Narrative)


This is our draft 2 of our music video of both performance and narrative. We still to do a lot of work to it but we as a group feel like it is coming along very well. We are very happy with the footage we have filmed and how it fits with the song. By adding the narrative to the performance helped us to pick out what shots didn’t quite work and what else we need to film to complete the video.

Targets for improvements:

  • Replace the drummer shots with someone else as she doesn’t look energetic enough for this song.
  • Add shots of both Jordan and Olivia.
  • Make its very clear that Olivia goes from one boy to another.
  • Also make it clear that Jordan is very jealous of Olivia being with someone else.
  • Make it clear which boy is which as they look very similar.
  • Add a few effects and transitions to the clips to make it more exciting.
June 15

Shoot Evaluation (Narrative)

First Shoot

Our first narrative shoot was filmed down at Pembroke beach. It didn’t go to plan as we weren’t as prepared as we should have been so we spent a lot of time figuring out what to do. We also didn’t get enough footage as we didn’t have enough time so we ended up re filming the narrative on a different day. The footage we did film was alright but the shots weren’t long enough so we had a bit of trouble when coming to editing as we didn’t have a lot to choose from. Most of the shots were eye level, we didn’t have a wide variety of shots which didn’t help when we were trying to communicate the meaning of the song.

Second Shoot

We ended shooting our second shoot at various locations; Olivia’s house, Fairy Ring and Mini golf at 19. We felt this shoot went so much better as we planned what to film a few days before the shoot. The weather worked well for our shoot and everyone got into it by the end of the shoot. We got a lot more footage this time so when it came to editing we had enough footage to choose from to fill the song. We also go a lot of different shots for example we got a low angle shot of them having a piggy back ride and a few from a high angle which made it clear to us and to the audience of what we wanted to communicate.


We ensured that we had the right equipment and the setting was right on the camera before we started filming so we could start filming straight away.

Overall, out first shoot did not go well but our second shoot did go well.

June 10

Audience Ideologies

“One’ by Saint PHNX comes from the pop genre. My group and I spent some time discussing who our song would appeal most to. We used the website to find out their interests, demographics and political views. Our band name wasn’t found on YouGov so we had to do a bit more research to find out which artists are the same as Saint PHNX.

I found this task very useful as it will help us to produce a music video that our aimed audience will be interested and entertained in. We want our audience to be able to decode messages throughout the video which will help us to encode the product as a whole.

After using YouGov to find the pefect audience for our music video, I was able to create a “typical audience member” by using Bulmer and Katz Uses and Gratification, demographics and psychographics.