September 20

Digipak Conventions Analysis

By understanding didpaks, we started by analysing existing professional album covers within our genre. We used an album cover by Sam Smith as we have used him before and he is very similar to our artist. By analysing the digipak, allows us to understand what their existing brand is like and what to include in a digipak. It will also help us when it comes to creating our own digipak as we will know what style to go for and what we need to think about including.