Audience interaction with a social media page – an analysis

I made a screencastify of comparative analysis of a professional social media page. For this task I chose to do this on Ella Mai’s Facebook again, this is because she is similar to my artist with the same¬†demographics and values.

For this I referred back to AIDA… attract, interest, desire and action.¬†I also referred to Blumler & Katz theory on uses and gratification. Analysing the effect the social media page has on the social interaction, personal identity, information and entertainment.

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