My Tour Poster

The music genre of folk involves a lot of neutral yet bright colours to appeal to its audience through the tour posters. These colours are earthly, organic ones such as oranges, browns & yellows. The fonts often used have an almost medieval feel to them with lots of flicks & curls. There is a youthful element which can be used when attracting the right audience. The images that are used often involve the iconic folk instruments of the guitar or violin – these representing the genre successfully & giving an idea of the music the audience would hear. When thinking about layout, the tour posters all vary in where the image / text is placed… although all band / musician’s names are mainly at the top with the largest text the image can be small or large, behind or in front of, above or below, based on what & how much more information there is to put on the poster. Some musicians like to keep their posters simple & minimalistic with other their name & a few dates , whereas others prefer to include some debut singles & any extra information that might appeal to more people.

When making my poster I had to consider AIDA…

  • Attention
  • Interest
  • Desire
  • Action

but also remember to follow the conventional elements of folk in order to create a fitting & successful tour poster.

Click on poster to see in more detail.

Here is my self – assessment sheet following the creation of my tour poster :

My Magazine Front Page Swede

For the following task we had to take an existing NME magazine cover & recreate it using InDesign. This is was so we could become more used to & confident with using the tools in the application. We need the practise so when it comes to our own magazine cover in the future we can create the best possible. I am now able to comfortable use InDesign & create some successful covers with them including all key conventions such as the mastheads, plugs & even minor features like the barcode.

Here is the original magazine cover that I chose to re-make & below this was my creation :

Click on JPEG to see clearer PDF image.

When reflecting on what I had created , I came up with both 3 pros & 3 cons on my work :

+ Barcode inserted in the exact right spot allowing the magazine to remain conventional.

+Masthead & coverline almost identical to the original, using same fonts & sizes.

+All colours involved are extremely similar compared to the original.

-Star Image isn’t the same as couldn’t find it but tried to get one as close to it as possible.

-Star Image is not as high quality as original, creating blurry visuals.

-Spacing in top right corner isn’t accurate as struggled using that tool.

For future work using InDesign I hope to use more advanced tools & demonstrate this through my magazine cover. To help with this I have included 3 youtube tutorials that I believe could be helpful & ensure I improve my skills…

 

 

The Camera Talks

Here on this moodboard I have chosen my best nine images from the shoot that all have a meaningful narrative. Each image has three hostages on it, these hashtags are…

  • the camera technique used
  • the denotation
  • the connotation

A good example of this is the image of the girl on the stairs. It is high angle shot taken from above looking down on her, this suggest that she is vulnerable & lost. Her facial expression highlights these feelings of vulnerability & almost confusion as to where she is.

My personal favourite photo is the photo of the two girls in the lift. This is because I feel that the image doesn’t look particularly staged & I think for my magazine I want a more natural feel. The image is a medium close up shot using an in-depth field of focus to make sure the focus is on the two girls. I feel from looking at the image you can get a clear story – they are lost in a lift feeling confused & overwhelmed, this is conveyed through their facial expressions / body language / camera techniques used.

I believe that through this task I was able to achieve my aims in telling a story through images using specific camera techniques, MES & thinking about the meaning of the photo not just the aesthetics. When starting on my magazine I will continue to do this & remember that each detail is as important as the other & they all come together to create the perfect media. I am now able to successfully demonstrate narratives through images , which will be extremely helpful when doing shoots for my magazine as I will be able to pick out the best images & recognise which ones are not.

 

Technical Camera Terms

Finally a chance to use a camera!

After a lesson being shown how to alter aspects of the DSLR cameras that are important when producing media, we were given the opportunity to take our own photos to present our newly founded camera skills. When taking a photo you have to consider the lighting, the background and the quality you want – this can be referred to as the holy trinity

  • F Stop – controls depth of field / focus
  • Shutter – controls lighting
  • ISO – controlling the grain / focus

Each photo you take must have a narrative behind it otherwise what is the point in the media? The following aspects add to the meaning and ensure that the photo is perfect :

  • Distance – a long or close-up shot
  • Framing – in a doorframe or through a window
  • Angles – a low or high angle to create sense of vulnerability
  • Composition

In my photos I tried to vary all these components having taken some from low angles to create sense of authority & power shown in images 0365-0369 but also taken some from high angles to create a feeling of fear. I included some close / extreme close up shots which show great detail but also some long shots where I was stood far away to convey the feeling of loneliness & independence. Lighting is also important when trying to tell a story so I attempted to use different areas that had contrasting lights, the darker ones suggesting negativity & dark times but on the contrary those lighter ones demonstrating a happier, more positive image. Attempting to use all camera skills I tried to get some action shots – creating images that have a clear but still intriguing narrative.

  

From this, I have been able to become more aware of how the photo is taken, massively impacts on how it comes across to the consumers. This will definitely benefit me when thinking about my music magazine as it means I now know how to tell a story through images thinking about angles, lighting, composition & even the distance the camera is.

My image that uses mise-en-scene to communicate meaning.

My group was allocated the genre of folk for our research. We decided to focus on more indie folk, referring to the likes of Bob Dylan and Florence & the machine.

We discovered the the folk music conventions were that it is music sung by people and not recorded / edited in a studio. Folk songs are passed down through generations but often altered as time goes on. They give the audience a sense of freedom and unity.

Through our findings we found that our model would need flow / loose clothing which gives off a calm and relaxed vibe. Folk singers often wear hats as an accessory so this would be important for the look we want. The colours of the clothing and makeup is very natural and with nature , they don’t do any heavy eye makeup or bright colours. A significant part of folk music is the instruments they use so a banjo or violin would be perfect for the shoot as our prop.

 

Final Photo…

Please click on image to see all the others taken.

I chose this photo as our final one because I believe our model represents the genre of folk perfectly, the model is portrayed as having a care-free, natural persona. This is represented clearly through the loose clothing of natural colours, the flowy scarf blowing in the wind and the the hat as an iconic accessory. Also the way the model is positioned is elegant and very chill – other words to describe the folk genre.

The model has a shading across her face due to the sunlight and hat. I believe this makes this a good image as it adds different shades and highlights the costume. I also prefer this image as the model does not have the guitar, I thought the guitar was an appropriate prop although it was too much with the hat and scarf too.

 

We were constantly referring to the Mise-en-Scene with our character throughout the shoot. For example :

Lighting – sunlight represents folk singers love of the outdoors and nature

Costume – long natural coloured dress, patterned scarf and hat all fit the genre

Makeup – natural makeup look with no bold eyes or lips

Props – just holding scarf in a casual way to not take focus off costume

Acting – cheerful facial expression with open body language to show confidence

Setting – plain background so able to edit one in

Here is our model with all the adjectives used to describe her and the genre by the class. We felt the class interpreted the model accurately, these included :

  • Enthusiastic
  • Elegant
  • Organic
  • Natural
  • Mystical
  • Hippie

To sum up, MES is significantly important when producing media & you must consider all aspects in order for it to be received well. This helped me to learn that when thinking about my own magazine cover I must focus on this and try to get each aspect perfect to make the best cover possible.

Print Media that Communicates Meaning

Below is an Ariana Grande ‘Sweetener World Tour’ poster, I have decoded and annotated it with labels based on the fonts, colours and images used.

These have come from the Mise-en-scene which all help to communicate a narrative. I have learnt that when creating my magazine I will have to consider all 6 aspects that will affect my mise-en-scene :

  • Costume… Need the costume my models wear to reflect the genre of music and the personality of the music artist.
  • Lighting… Whether I want my magazine to be serious and dark or light and inspiring will depend on the lighting I use when photographing my cover.
  • Acting… My models will do certain poses to suggest the sort of vibe I want to give off and use certain fail expressions to create a mood.
  • Makeup… Do I want heavy makeup which creates a harsh look potentially for the genre rock or metal, or a lighter more natural look.
  • Props… Need the props to look in place and add to the cover and be appropriate for the genre.
  • Setting… Important to make sure the setting is appropriate and fits with the costume and makeup to suit the model.