Digipak Draft 2

Here if the second draft of my digipak, I have made significant improvements with adding the inside covers to this draft, however there are still many more edits to make. Below is my teachers screencastify with their feedback and some changes I will make from this.


From this feedback I am going to play around and try some things but am aware they may not work for example trying the album name in pink or swapping the colours around of the images on the back cover.

Improvements I will make for my final draft

– Add the artists name on the front.

– Add drop shadows to each polaroid image to add some density and make it look more realistic.

– Include text on each of the polaroids.

– Alter the sizing of the polaroids ensuring they are not all the same size, also jumble them up more by editing the rotations of some.

– Change the font of the track list to be more similar with the front cover and also add extra songs as 7 is not enough.

– Add the copyright info and details of the record labels and distribution company.

Digipak Draft 1

Here is the front and back panes for my digipak. I pleased with how it is looking so far but have many aspects to improve on.

The aspects I am particular happy with is how my star’s emotions portray the story behind my choice for the digipak. Her eyes are glaring directly into the camera, it is very engaging and intense which is what I had hoped for. The nude look with lack of makeup contrasts with the bold, statement jewellery which is also used to convey my artist’s resistance to femininity, through her image and her songs she refuses to conform to the expectation put on females in society. The jigsaw effect on the back cover is a metaphor relating to the idea of her broken femininity and broken heart which is the basis of her songs.

However for next time I have a few targets to work on to improve my digipak…

– Match the pink shades used in the squares on the two covers.

– Choose a different font for the track list that again fits in with the genre and my artist.

– Align the squares correctly on the back as some as some are a bit off and means there are odd lines in random places.

– Include the inside right and left covers.

The inside panels for my digipak are going to be contrasting to the front and back. The front and back panels are very minimalist which I believe has been effective however for the inside panels I am aiming for more chaotic and busy images. I am going for a collage of the ‘behind the scenes’ images from the artist’s music video. This is to give the audience an inside into her life behind the cameras and what she is like on set. I hope to do this through the use of Polaroids and a grainy effect.

Here is the link to the PDF to take a closer look. 

 

Digipak Photoshoot

Here are the contact sheets from my first shoot fro my digipak in the white studio. I am pleased with the images I took and feel this can successfully be used for my digipak. I was able to get good lighting and the mise-en-scene looked exactly how I planned and I am confident this will help to portray my star image. Although there is not a very large variety I feel that I got the perfect range of different poses / shots for my cover and what i want. However some photos are not as in focus as possible so this may effect my work within post production, as well as the same costume throughout minus a few images.

Photoshoot Production Meeting and Risk Assessment

Below is the aims for my shoot and the production meeting agenda for my digipak shoot in the white studio. I described the shots I want to get, the equipment needed and the mise-en-scene of my performer. I thought about poses, outfits, makeup, hair and jewellery. This has helped me to ensure my model and I am both prepared for the day and we do not waste any time, meaning we have as much time as possible to get the best images.

AIMS FOR SHOOT –

  • Take large amount of images, plenty to choose from for digipak.
  • Use variety of angles and poses to make it more engaging and ensure each page is different.
  • Portray my star image through the images, using facial expressions.

PRODUCTION MEETING AGENDA :

 

RISK ASSESSMENT :

 

Hand drawn mockup

Once I had an idea of what I sort of images and graphics I would like on my digipak I drew up a mock up of all four pages and the spine. I annotated these accordingly describing what colours I will be using, what fonts and what the meanings are behind these.

AIMS :

My aims for the digipak are to focus on the emotions of my artist. I will try to do this through the face covering a large majority of the square with certain features such as the eyes being most prominent. I have tried to play around with ideas but am not 100% on my decisions so I have used drawings that can be interpreted in different ways and through this I will use Indesign to see my different options. I am aiming for a simplistic yet engaging digipak, so using bold / big images with minimal text and during post production using graphics and colours to make aspects stand out.

 

Branding Moodboard

To get some ideas on the generic digipaks for my genre and artists similar to mine I created a moldboard using padlet. Looking at all the generic and technical conventions within the album covers that are used to encode the stars. I considered the denotations of the different colours, poses and fonts used. They were all similar in the way that they focused on the emotions and close up portrait shots were often used which represented this intensity int he eyes that are then portrayed in the lyrics, it gives the audience an idea of the type of music the album includes.

I feel this genre is simplistic and minimal with their covers and don’t tend to use lots of different graphics or logos to complicate the image. As well as using similar fonts for all the text to present a continuity with the artist.

I am choosing to go with a mixture of the provocative / confident and the authentic / natural looks. This is to present my star as both confident and independent but also that she isn’t bothered about keeping up with trends and wants to be herself. I will hopefully convey this through a nude look with bare shoulders and pouty lips yet with very natural makeup and no bold colours used.

Digipak Conventions Analysis

When starting our digipaks there are three many questions to consider…

  • What do they have in common?
  • What are the forms (technical elements for all CD covers)
  • What are the generic conventions (designs particular to that genre of the music)?

Also whilst anaylising the below digipak from Jorja Smith, who is a similar artist to my own, I focused on the images, graphics, illustrations, font, colour and technical conventions. It is important to think about how the cover communicates any meaning and what does it represent? The mise-en-scene is the main component so I considered the costume, makeup and facial expressions for example.

My Mission Statement – The Package Brand

Here is the slideshow I created that helped me come up with my mission statement and illustrate my knowledge of my marketing strategy and statement. I considered who the target audience was, how my artist would be connected to her audience, who the competition is and the unique selling point.