Social Media Page – draft 1

Here is the link to the social media page to get a closer look…@kararayofficial 

I am pleased with how my social media page looks online and feel I have included significant marketing techniques that promote my artist in her own unique way. I used a consistent colour scheme and fonts – keeping to the colours of the digipak and music video from my artists, using pinks and purples. My page includes both photos and videos so the audience feel more engaged and it is interactive to keep them connected. My artist is a supporter and ‘brand ambassador’ for womensaid.org and wants her audience to understand her on a more personal and emotional level therefore I have included a repost from the womensaid to demonstrate who it is a charity close to Kara Ray’s heart.

Feedback from teacher with targets for improvement…

– Follow some similar artists and charities.

– Include a hashtag ‘say something’ something you’re trying to get trending.

– Good design coherence kept throughout to promote album.

– Add a date for when the album releases it, put as a caption?

– Include names on dogs.

– Use the album to promote a tour, or a link to merchandise.

– Keep referring back to hashtags or dates or links.

– Send some fans love saying thank you etc.

– Refer to other charities that link to the one already on there.

Timeline and Marketing ideas

Here is the list of posts I aim to include on my social media page, in this order.

These posts are not all about the release of the album but all come together to promote it and engage with her target audience. I want my artist’s followers to feel they are getting exclusive access into her life and feel they are personally connected with her so they are more inclined to buy her music. Through posting consistently and personal yet informative posts we are encouraging social interaction and impacts on people’s personal identity.

Audience interaction with a social media page – an analysis

I made a screencastify of comparative analysis of a professional social media page. For this task I chose to do this on Ella Mai’s Facebook again, this is because she is similar to my artist with the same demographics and values.

For this I referred back to AIDA… attract, interest, desire and action. I also referred to Blumler & Katz theory on uses and gratification. Analysing the effect the social media page has on the social interaction, personal identity, information and entertainment.

Social Media Page Terminology

To understand how a social media page works and how to create a successful one I needed to understand the conventions and terminology behind them.

Here I have analysed a Facebook page of an artist similar to mine, the same genre and the same target audience. This helped me use the key terms I had learnt and focused on the design, promotion and information given.

I described the connotations of the…

– header image

– profile picture

– images

– interactions she receives on her posts

Which are all significant aspects and conventions of an artist’s social media page.