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Digipack Draft 2

Below is my second draft of my digi pack. Productively making many improvements from the first draft to make all of the pages flow from one to the other.

Using the same idea with the background I have gone back to photoshop blending in different colours to find one that we like. I used the colours made by the shapes on the front page of the digipack.

Below the front page, we have not changed it too much. I have added a new background and made the image of jordan larger as well as making the shapes larger as this fills up the page more making it more bold and effective. Additionally I changed the font and made the ‘O’ bold and full just to make the word unique and clear.

Next the inside right. Here we have changed it loads from the first draft. Due to the first one didnt coincide with the theme effectivly. However, here we have used an image we took of Jordan as well as Immy and layered them and making a silhouette of hexagons which I have made on the inside right page to bring the pages together.
 

We kept this page simple as we have got alot going on the other pages therefore I just used the same colours and made hexagons whilst making them transparent as well to create a glow sort of look.

Finally the back page. We again used the background with different ways of presenting it, but we have blurred this one more as immy has painted a drum kit using pastel like colours which we have placed on to the back. This displays our band as we don’t have an image illustrating all of them.

Additionally we needed to add the copy write paragraph as well as barcode. We also created the sides keeping the same colours but a gradient effect added to it.

We then asked 3 peers for feedback on our digipack and these were our results:

Peer 1 

  • Good use of colour scheme, on the lines of the genre
  • Colours are complementary
  • Right amount of images and illustrations
  • Clear readable fonts

* Jordan could have an outline or larger to make him stand out more

* Add white into drum kit

Peer 2

  • The positioning of the girl following the silhouette works well
  • Good amount of tracks, also displayed clearly

* Less colours in the drum kit as clashes with background

* Dull down the shapes on the front page as they’re bold compared to the low opacity image

Peer 3 

  • Nice use of colours on the drum kit as it follows the colour pallet nicely
  • Pastel hexagons work very well with the theme

* Adjust the gradient on shapes so light comes from same place

 

After the feedback from peers and teachers the main areas we will focus on adjusting are :

  1.  Front cover shapes are too bold
  2.  Make the drum kit more separated from background

 

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Digipack Draft 1

Below is the first draft of our digipack. I played around on photoshop to get different backgrounds. I did this by using the paint brushes and then stamping them together finishing it off with blurring them together. This was a plain simple back ground which was effective for our shoot.

With the front page I have mostly finished it we just need to play around with trying to make it bigger as I personally find it slightly to small and needs to cover more of the page. Additionally we need to change the font or positioning or Reload as it needs to be

Next the inside two pages. We have used the background technique on these two images, where we have also used the dress on the right hand side. We have a vision on this girl holding a rainbow of some sort or slightly different.

Finally the back page we have used the same types of colours to the other pages so that it flows efficiently. Additionally we have kept our font of our song titles simple as we  want it to be clear and readable.

Below is our teachers feedback done by a screencastify:

Want went well :

  • The background and how it has been done
  • Nice sizing of image
  • Like the way we have placed the different songs
  • Drum kit idea
  • Lower case of jordan

 

Improvement

:

  • Change colours of backgrounds and use it on all the pages using a colour pallets
  • Change image as it isn’t ours at the moment  (maybe no need fro the inner image )
  • Add more rainbows making them bleed accross into insdie panel
  • Fill more of the space
  • Consider a different background to go around the drum kit
  • look at fonts of Reload and jordan

 

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Evaluation of Shoot

We did a total of 3 shoots towards my digi pack and webpage. We used the white room for two shoots as we were able to gain shots of Jordan and some of Immy in her point shoes and some without.  We also went on a shoot just to get images of Guernsey. We based ourselves at Cobo, where we also went up the guet to get some images which we would be able to use and photoshop to our own style. We got these as our website requires alot of images and we wanted to make sure that we had enough to cover it all.

Below is an image we gained of immy using the white room where it was successful and we can use it effectively in our digipack.

Below is when we went to the guet to get more images for our digi pack we got more scenic images and some images of immy. This shoot was also effective as we got a lot of images.

 

 

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Contact Sheets, Graphic and Illustrations

After discussing and planning with my partner what we wanted our digipak to look like and what images we have planned to shoot, we took some of our time to go into the white studio to take photos of our star image. Below are my contact sheets where I have separated them into good and bad shots so we will find it easier to find the photos when coming to producing our digipak and webpage. We had a productive shoot which ran smoothly due to previous planning and I feel like we have captured really good shots that represents our genre well. We got the shots of which we wanted and more as we used the girl more than we expected.

Here are my shots which went well and ones which we will use; these worked really well as they were in focus and they represented our genre of Indie Pop the best.

 

Here are some of the shots which didn’t turn out as well; as you can see the lighting was completely off, it was too bright as we the aperture was not set on the right setting so we couldn’t see the star image’s facial expression and what they are trying to convey for the genre which is mysteriousness.

Additionally, I did some attempts on Photoshop for the graphics design this took time as I watched youtube videos to gain this outcome. We really liked the idea of in image of a landscape blended into Jordan’s face as we thought it would represent out genre very well.

We spent a lot of time as a pair creating shapes that we thought would go well for our genre. We decided to use triangles and circles with the pastel colour scheme to convey the Indie Pop genre. We are planning on using the rainbow colour scheme coming out of the girls arms and head as we are hoping it will look original and effective.

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Photo shoot /Design Production Meeting and Risk Assessment

Using the internet we looked up  images we might of been able to use and to give us an idea of what we will want for our digipak we used things such as Pinterest. After this we had a meeting with Jordan to see when he was available to be able to do a shoot in the white studio. Next (shown below) we created a production meeting agenda so people understood what was their responsible to bring to this shoot.  Finally we completed a risk assessment to identify the risks that could come with this shoot.

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Digi-pack Photo Mock-up

Below is a mock-up digipack for my band. For this I have looked at my mood boards and pintrest to find images which fit with my genre and go well with what we would like.

This is what we came up with:

 

We liked these images as it had a good mix of people,faces and emotions and explained out genre. With our actual digipack we would like to use more pastel like colours as they go better with our genre however for this one we concentrated more on the shapes ect.

I found our front cover effective as it used numerous shapes and it was abit different. Also I liked the way the face was placed in the middle of the shape. This goes well with the Indie pop genre as they don’t always use the artist on the front and if they do it is slightly different and edgy, therefore this was effective as this had the right ratio of person to background. Additionally, with the front we have not clarified if this will be our album however we split up the word and placed them on opposite sides where the last letter of one word runs on to the first letter of the other. With the name of our artist in the bottom left to make people aware of who the person was. We have not decided if we will change this to a band name or not yet.

Next for the first inside left we have the idea of the guy (Jordan) to be looking at the next page as it will make the audiences eyes follow the page to where the CD would be. The photo we have is effective and has given people as well as ourselves ideas of the image we are wanting to use, anyhow we want to include a photo that draws attention to our  CD using the eye line of our star. Shown within out moodboards we have imaged using coloured smoke or flares if this is possible however we will go more into this.

Following on, the inside right is using the patterns shown in our moodboard. It is not as clearly shown due to the printer not printing it as clearly. Within the background image there are small squares within it showing an edgy type look. We also bonded with the idea of a the dress with no head or legs as we found it effective and different. We have an idea to do this and put it in a background which we can create.

Finally the back page, is an artistc image of a drum kit. For this we intended to either draw and paint, or photoshop it using alot more pastel colours. We decided this was the best for out back page as we had already used photos of people and this was just different to the others, it also represented our band. We have made the songs clear and bold on the top personally I think we could’ve either made the drums bigger or the words of the titles bigger.

After creating the digi pack mock-up we went round asking peers outside of media studies what genre and adjective best descried our digi pack, and these were the results we got:

  • Folk – 0
  • R&B – 0
  • Country Western – 0
  • Indie Folk – 6
  • Indie pop – 9
  • Rock – 2
  • Pop – 0
  • Jazz – 1
  • Reggae – 0

This was successful as majority did go for Indie pop which was correct. The second top was Indie folk which we were knew we were still on the right track with the Indie theme.

  • Rebellious – 2
  • Fun – 3
  • Mysterious – 4
  • Young – 6
  • Deviant  – 0
  • Fresh – 0
  • Urban – 8
  • Folky – 4
  • Romantic – 0

This was alot more spread out to the genre’s, we wanted to go for young, urban and fun, therefore this was mostly successful however we did not have as many people choosing fun, with the hope of following our idea of going more pastel colours this will liven up our digipack more.

 

 

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Digipack Moodboard

Here I have done a presentation of some images which we are inspired by for our digpack, this contained images with illusions, pastel like colours and things which stand out for how they’re different and artistic. On the second page I have looked through different fonts finding out that I like big clear bold fonts. The sans serif was effective and something  I found was clear and readable.

(Flick through to find fonts)

Below is moodboard of which we made our of different items found in the classroom. This task enabled us to use our imagination of what we want for our digipack. We were considering things such as; Colours, way to present it and shapes we would use. We found that we like the bright colours on top of a duller background, however we also liked the idea of using pastel colours on top of the brighter/duller background colours. We bonded with the idea of cutting up images and putting them back together with spaces this was inspired by the way we placed the tissue paper as they look similar to a jigsaw puzzle. Similarly we used it in the bottom right with the women in head phones, the way it has been cut makes her look bolder and more edgy effect. Additionally, we included a dead rose as it symbolised how love is there and with indie pop having a mysterious edge to it we thought it was relevant. We used alot of blues as we liked the thought of water to do something with our digipack as water can resemblance numerous things. The aquatic symbolisation suggests the symbolism for change as it is forever flowing and can take any course. In our case the indie pop genre has the mystery behind it and the water symbolises that.

This has enabled to have a clearer idea of what we would like our digi pack will look like such as the, colours, shapes and presentation of it all.

Finally we also used alot of pintrest for inspiration and ideas. being able to create a moodbaord on pintrest it has also allowed me to get more ideas of what to do with the deigns.

 

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Digi Pack Previous Students Work

For my previous students work I have analysed Imagine Dragons by two students. This was an effective digi pack as it followed a clear theme and gave a clear understanding of the music video, it stuck out against the others as it followed one another and works well.

Here is the digi pack I chose to analyse:

I have analysed the digi pack under the titles of :

The use of camera and Photoshop to take and engage manipulating images:

Firstly this was a highlight to the music video as it brought the images alive. They have sued various different shots such as close ups and  medium long shots, this allowed you to look at the images and see them at another angle. With the two images of the car they were positioned effectively with the inside right uncovering a wheel when the CD is taken out. This is effective as it continues the theme of this red car.  Additionally the back cover image shows good use of camera, due to the positioning of the car as you can see the car, cliff as well as the chair to create meaning.

The use of photoshop has been effective mostly on the front cover as they have added this to keep this red flowing as red can symbol different things such as love anger ect. They have used photoshop to also make the image darker illustrating the red in a more negative way however makes in contrast with the other pages as they are more lighter.

I would give this a higher up level 3 as they had some strong and effective areas however they could improve it.

The selection of mise-en-scene in the photos and the photos and the meaning it communicates:

Mise-en-scene has been carefully thought about within this piece of work to give it a powerful meaning. The thought of lighting is a clear factor. The front cover displays a dark lighting signifying a dark mysterious and a more negative mood. However the front cover juxtaposes with the other covers as they show a well lit images implying a more energetic scenery. As this is effective it also leaves viewers questioning whether it is meant to give off the confused setting or is a mistake made this generates a confused sense of meaning as it could go either way.

Effectively they have used their props (car) effectively to represent the message their trying to get across with the red. However after watching their music video the red car was symbolic in the video to portray the message of love. With the car being used in the music video it has become too repetitive and has lead to the music video and digi pack not have clear individual meanings. Unfortunately this lead to it not being as interesting and engaging. If I hadn’t of seen the music video before I had seen the music video this would’ve been a very effective digipack.

I would give this a higher level 3. Due to the effectiveness of the car and the continuity throughout, however the car had already been used in the music video and due to this it let it down.

The choice of words that talk to and engage a specific audience:

On the back cover of this digi pack there is a list of the songs which the artist covers. There is a photo of an empty car on a empty cliff with an empty bench in the background, this is then backed up with the titles of the songs. For example some of the songs titles include;I don’t know why, Start Over, Yesterday, and Ill make it up to you. These names go with the ideas contrasted by the images on the digi pack as there is an empty car and it allows the audience to get a picture of the type of music this may include.

Words on a digipack engage you and give the audience a clear idea of what the digipack is about, it also gives you an idea of the genre.

I would give this area a lower level 4 as the words/ song names were effective and began to give you a feel of the genre it would’ve been.

The creative use of DTP to integrate images and text and use colour / typeface :

There has been a successful use of the continuity of the colour red within all of different sides, the red has also got a positive reflection of grey making it more successful. Additionally the typeface for the main title is effective and edgy however clashes with the genre and how it flows with the other sides of the digipack. Even though the title is extremely effective and it is clear and readable to the audience it just doesn’t fit the genre.

I would give this section a lower level 3 as the images were effective and the colours used were effective however the front page did not coincide with the rest of the digipack as the font title was too different and the colours were too bold with the other sides.

 

 

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Digi pack Conventions Analysis

To begin our digi pack we looked at other artists albums for ideas. We have used Sam Smith in the past as he is similar to our genre and our genre is very new out and does not have the options to analyse. Analysing Sam Smiths album cover it gives us ideas for ours also it allows us to get a brief idea of what will need to be included and what some good ways are to present it.