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Digi-pack Photo Mock-up

Below is a mock-up digipack for my band. For this I have looked at my mood boards and pintrest to find images which fit with my genre and go well with what we would like.

This is what we came up with:

 

We liked these images as it had a good mix of people,faces and emotions and explained out genre. With our actual digipack we would like to use more pastel like colours as they go better with our genre however for this one we concentrated more on the shapes ect.

I found our front cover effective as it used numerous shapes and it was abit different. Also I liked the way the face was placed in the middle of the shape. This goes well with the Indie pop genre as they don’t always use the artist on the front and if they do it is slightly different and edgy, therefore this was effective as this had the right ratio of person to background. Additionally, with the front we have not clarified if this will be our album however we split up the word and placed them on opposite sides where the last letter of one word runs on to the first letter of the other. With the name of our artist in the bottom left to make people aware of who the person was. We have not decided if we will change this to a band name or not yet.

Next for the first inside left we have the idea of the guy (Jordan) to be looking at the next page as it will make the audiences eyes follow the page to where the CD would be. The photo we have is effective and has given people as well as ourselves ideas of the image we are wanting to use, anyhow we want to include a photo that draws attention to our  CD using the eye line of our star. Shown within out moodboards we have imaged using coloured smoke or flares if this is possible however we will go more into this.

Following on, the inside right is using the patterns shown in our moodboard. It is not as clearly shown due to the printer not printing it as clearly. Within the background image there are small squares within it showing an edgy type look. We also bonded with the idea of a the dress with no head or legs as we found it effective and different. We have an idea to do this and put it in a background which we can create.

Finally the back page, is an artistc image of a drum kit. For this we intended to either draw and paint, or photoshop it using alot more pastel colours. We decided this was the best for out back page as we had already used photos of people and this was just different to the others, it also represented our band. We have made the songs clear and bold on the top personally I think we could’ve either made the drums bigger or the words of the titles bigger.

After creating the digi pack mock-up we went round asking peers outside of media studies what genre and adjective best descried our digi pack, and these were the results we got:

  • Folk – 0
  • R&B – 0
  • Country Western – 0
  • Indie Folk – 6
  • Indie pop – 9
  • Rock – 2
  • Pop – 0
  • Jazz – 1
  • Reggae – 0

This was successful as majority did go for Indie pop which was correct. The second top was Indie folk which we were knew we were still on the right track with the Indie theme.

  • Rebellious – 2
  • Fun – 3
  • Mysterious – 4
  • Young – 6
  • Deviant  – 0
  • Fresh – 0
  • Urban – 8
  • Folky – 4
  • Romantic – 0

This was alot more spread out to the genre’s, we wanted to go for young, urban and fun, therefore this was mostly successful however we did not have as many people choosing fun, with the hope of following our idea of going more pastel colours this will liven up our digipack more.

 

 

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Digipack Moodboard

Here I have done a presentation of some images which we are inspired by for our digpack, this contained images with illusions, pastel like colours and things which stand out for how they’re different and artistic. On the second page I have looked through different fonts finding out that I like big clear bold fonts. The sans serif was effective and something  I found was clear and readable.

(Flick through to find fonts)

Below is moodboard of which we made our of different items found in the classroom. This task enabled us to use our imagination of what we want for our digipack. We were considering things such as; Colours, way to present it and shapes we would use. We found that we like the bright colours on top of a duller background, however we also liked the idea of using pastel colours on top of the brighter/duller background colours. We bonded with the idea of cutting up images and putting them back together with spaces this was inspired by the way we placed the tissue paper as they look similar to a jigsaw puzzle. Similarly we used it in the bottom right with the women in head phones, the way it has been cut makes her look bolder and more edgy effect. Additionally, we included a dead rose as it symbolised how love is there and with indie pop having a mysterious edge to it we thought it was relevant. We used alot of blues as we liked the thought of water to do something with our digipack as water can resemblance numerous things. The aquatic symbolisation suggests the symbolism for change as it is forever flowing and can take any course. In our case the indie pop genre has the mystery behind it and the water symbolises that.

This has enabled to have a clearer idea of what we would like our digi pack will look like such as the, colours, shapes and presentation of it all.

Finally we also used alot of pintrest for inspiration and ideas. being able to create a moodbaord on pintrest it has also allowed me to get more ideas of what to do with the deigns.

 

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Digi Pack Previous Students Work

For my previous students work I have analysed Imagine Dragons by two students. This was an effective digi pack as it followed a clear theme and gave a clear understanding of the music video, it stuck out against the others as it followed one another and works well.

Here is the digi pack I chose to analyse:

I have analysed the digi pack under the titles of :

The use of camera and Photoshop to take and engage manipulating images:

Firstly this was a highlight to the music video as it brought the images alive. They have sued various different shots such as close ups and  medium long shots, this allowed you to look at the images and see them at another angle. With the two images of the car they were positioned effectively with the inside right uncovering a wheel when the CD is taken out. This is effective as it continues the theme of this red car.  Additionally the back cover image shows good use of camera, due to the positioning of the car as you can see the car, cliff as well as the chair to create meaning.

The use of photoshop has been effective mostly on the front cover as they have added this to keep this red flowing as red can symbol different things such as love anger ect. They have used photoshop to also make the image darker illustrating the red in a more negative way however makes in contrast with the other pages as they are more lighter.

I would give this a higher up level 3 as they had some strong and effective areas however they could improve it.

The selection of mise-en-scene in the photos and the photos and the meaning it communicates:

Mise-en-scene has been carefully thought about within this piece of work to give it a powerful meaning. The thought of lighting is a clear factor. The front cover displays a dark lighting signifying a dark mysterious and a more negative mood. However the front cover juxtaposes with the other covers as they show a well lit images implying a more energetic scenery. As this is effective it also leaves viewers questioning whether it is meant to give off the confused setting or is a mistake made this generates a confused sense of meaning as it could go either way.

Effectively they have used their props (car) effectively to represent the message their trying to get across with the red. However after watching their music video the red car was symbolic in the video to portray the message of love. With the car being used in the music video it has become too repetitive and has lead to the music video and digi pack not have clear individual meanings. Unfortunately this lead to it not being as interesting and engaging. If I hadn’t of seen the music video before I had seen the music video this would’ve been a very effective digipack.

I would give this a higher level 3. Due to the effectiveness of the car and the continuity throughout, however the car had already been used in the music video and due to this it let it down.

The choice of words that talk to and engage a specific audience:

On the back cover of this digi pack there is a list of the songs which the artist covers. There is a photo of an empty car on a empty cliff with an empty bench in the background, this is then backed up with the titles of the songs. For example some of the songs titles include;I don’t know why, Start Over, Yesterday, and Ill make it up to you. These names go with the ideas contrasted by the images on the digi pack as there is an empty car and it allows the audience to get a picture of the type of music this may include.

Words on a digipack engage you and give the audience a clear idea of what the digipack is about, it also gives you an idea of the genre.

I would give this area a lower level 4 as the words/ song names were effective and began to give you a feel of the genre it would’ve been.

The creative use of DTP to integrate images and text and use colour / typeface :

There has been a successful use of the continuity of the colour red within all of different sides, the red has also got a positive reflection of grey making it more successful. Additionally the typeface for the main title is effective and edgy however clashes with the genre and how it flows with the other sides of the digipack. Even though the title is extremely effective and it is clear and readable to the audience it just doesn’t fit the genre.

I would give this section a lower level 3 as the images were effective and the colours used were effective however the front page did not coincide with the rest of the digipack as the font title was too different and the colours were too bold with the other sides.

 

 

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Digi pack Conventions Analysis

To begin our digi pack we looked at other artists albums for ideas. We have used Sam Smith in the past as he is similar to our genre and our genre is very new out and does not have the options to analyse. Analysing Sam Smiths album cover it gives us ideas for ours also it allows us to get a brief idea of what will need to be included and what some good ways are to present it.