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Creative Critical Reflection 1

 ‘How do your products use or challenge conventions and how do they represent social groups or issues?’

Below is my CCR1 where I have evaluated the question ‘How do your products use or challenge conventions and how do they represent social groups or issues?’  I have created this through google slides to illustrate the conventions of music video, digipack and webpage and show how they are all individually important and how they all coincide together.

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Creative Critical Reflection 2

‘How do the elements of your production work together to create a sense of branding’.


Below is CCCR 2 where I have analysed how we created the sense of branding within out 3 media products; music magazine, digi pack and music video. We created a sense of branding through our clear consistent colour scheme which flowed effectively through all of their products making them all easily identifiable.

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Creative Critical Reflection 3

‘ How does your products engage with the audience and how they be distributed as real media products’.

Below is our CCR 3 where we have done it in a vlog format attempting to convince Sir Allen that our products were a good quality for him to invest in us. We used this to analyse the question ‘ How does your products engage with the audience and how they be distributed as real media products’.

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Creative Critical Reflection 4

‘How did you integrate technologies- software, hardware and Online- in this product?’

Below is my CCR 4 which is a reflection task of all the work which I have completed we also used it as a task to identify the Software, Online and Hardware programmes I identified this through a key displayed at the top of my Piktochart. Throughout the Pictochart I was able to analyse the work done in the research and planning, production and post production of all three of the products music video, Digipack, and webpage. I was able to display it as a timeline and the dates of which I began to do this to when I completed the Media coursework in November 2018. The piktochart gave me the opportunity to analyse each element of the porcess to get to my final product.

Click here to see the PiktoChart 


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Evaluation of Web Design Application

Doing this task of creating a web page I have learnt a lot of skills and media terminology such as, the importance of above the fold and below the fold, a landing page which is where a link would take you to and the meaning a hero shot gives to an audience to gain their attention.

I can now use the correct terminology for areas I’ve been trying to explain in the past, for example, the menu choices at the top of the page with options to get to other pages is called a navigation bar, the terminology I now know make it quicker and easier to analyse work and know that people would understand what I am talking about.

With never using I had a lot to learn making my website most successful it could be. Wix was not very complicated however if I got stuck on any aspects I would go onto YouTube for help.

Below I have added numerous different pages within my website, these would be the landing pages when an option was clicked from the navigation bar.

Next, I was able to add different elements such as ‘buttons’ this would take you to a different option when clicked on. I used this numerous times within the website as it was an element which the audience would find interesting to look for more. There were also options to create ‘strips’. I used this on the news page as I was able to get information on the page without making it big and long. Also I used the ‘interactive’ button as I was able to include sub slideshows within the page to give more information without having to scroll down to get to the information.

Additionally, I was able to add these 2 pop ups, which came up once clicked on the pages and reached the landing page, It was extra information that the audience had to read or see. We may include more of these such as the digipak as this advertises people to buy the digipack and they have to look at it with no choice.

I was able to add in the digipack and music video made on photoshop and premier pro into my website as people would’ve like to see them.

This website task has been very enjoyable and allowed us to be creative with making the projects as well as designing our merchandise, also I feel like my first draft has gone successfully and is beginning to look like a professional music website which I am personally pleased about.


Additionally I used specific techniques to represent the Indie Pop genre, I did this to convey the band image. I did this through the use of colour, we used pastel like colours as this followed our Indie Pop genre, also we have used this colours throughout the media product as they were used on the digipack as well as music video. These colours flowing throughout all the pieces were effective as they allowed the audience follow and relate them all together. We also represented our band in our webpage through the use of fonts, the fonts followed through from the digipack, we attempted to keep all of our fonts similar as they would flow through and be minimal change as this was consecutive and effective. Finally we did it through our images, the images throughout all of our work flowed and were used together. In the webpage we featured many images of our star as he was a clear and eye catching element relating them all together. We also featured a lot of images from the music video in our webpage, also we used the colour of the hexagons throughout our webpage. This impacted on our band as it related them all together effectively and you could distinctively identify them.

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Production Skills

Within making this digipack I have learnt many more new productions skills to help get my product to the place I want it to be.

Firstly, our vision for the digipack was to have Jordan with something coming out of his eyes as well as something where his face would be. To try and work it out myself I began by looking on YouTube here I found the video shown below. This video was more advanced and here I did learn a lot however I also gained help from an old A level student who has used these programs before. This effect has a positive impact on my indie pop genre as it has the edgy urban look but still has the typical pop close up shot, it also makes our star look different and engaging as this guy is mysterious and you never know what he is really thinking therefore this look is effective as it looks like your looking inside his head and what he is visioning it gives a sense of an illusion, this skill impacts on how the audience perceive the main star.

With this help we created this as a trial image, we did it on a front facing close up as this was an easy image to learn on however we will instead change it to a side image if possible. We would like to be able to put this into our digipak as we feel the sunset blended into our star image’s face will help convey our genre more due to the use of colours and location.

This image was effective and different and will be used in my digipak or website.

Additionally I have learnt how to over lay the circles while adding a gradient to it to make it more faded in. This was effective as it made shapes not to be so sharp and bold on the page and allows them to fade in more. We chose the baby pink circles up against the blue background as the colours contrasts really well together but also representing the indie pop style.

Finally using Photoshop and indesign we managed to change the photo of our star image to be a silhouette so the girl which we have brightened can contrast and stand out more on top. Also by layering the images on top of one another to make it more effective. We wanted to add colour to this page as it looked a bit plain, so we decided to add the hexagons which is on the opposite page to this page, we made them coming out of the girls hand and made them go small to big as they went onto the next page. This was efficient as it made the two inside pages flow into one another easier.

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Feedback On Mock-up and targets

Reflecting on our mock up of our digi pack peers have said our digi pack shows an Urban like feel to it, this was mainly to do with the colours. We would like to change and make it more fun but not too much this is the reason for us to be changing our digipack to a more of pastel like colours.

We went though and asked people what genre and adjectives and these were our results:


What went well : 

  • Nice mix of images ( people, band, illusion)
  • The titles of the songs were clearly demonstrated
  • Great way to show it is a band using a drum kit

Targets :

  • Make it more ‘fun’ without taking away the urban look on it
  • Find a clear name for the band
  • Find a clear name for the lead singer or band
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Our Mission Statement

We needed to create a mission statement, we had to make sure we knew who our target audience is; we used YouGov to help us realise who are audience is and what their interest and demographics are which will help us when creating our products.

Who is our audience?

We aim to target it towards the young adult age gap, ages 18-24 with the gender being predominately females as we have a male based band. As it will be a bright and colourful it will be aimed more at the females as the light blues and pink colours will catch the females eye first.

A call to action

Wanting people to understand what we are trying to portray within the meaning of the products. Will want to be able to create our own merchandise towards this and will want to be able to present this with ticket options and a display of the concerts.

Who are the competitions?

Sam Smith, Florence and the machine, Bruno Mars

These artists have a clear theme that flow right through their products this is effective as you know and associate them together.  Their websites flow with a clear colour scheme and clear fonts making it easy for the audience to read it.

I believe we could make ours more colourful to bring it more alive.


Our Mission Statement

Reload puts the twist on the love, loyalty and lies within relationships, exposing the hypocrisy of modern relationships. Reload is in the Indie Rock genre and the vibe is an urban contemporary take on modern day life, integrating the conception of love with Indie rock.


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Production Skills Evaluation 2

After deciding on which filters and effects we wanted to use I went and spoke to Lenny who is a deis


Lenny from Specsavors came in to give us new techniques and advice on our music videos we had made so far. The feedback which he gave us was very useful and he taught us new skills to make our music video better. He gave us mainly positive feedback such as, the quick cutting speed was effective, the use of the red to represent love as well as anger, and he liked the transitions we had used so far.

However Lenny also gave us feedback to help us improve our music video, he firstly suggested to reorder the events which involve in the music video and put them all together such as the beach scene all stay at the start then go to the golf as this will allow the audience follow the narrative easier. Lenny explained to us how important colour is to create the sense of genre and to make sure the audience is in the correct era, we wanted our colours to flow effectively with the indie pop genre therefore we went with pastel colours but Lenny taught us how to adjust the saturation, balance, vibrance, sharpness faded this brought an edgy look on it going well with an Indie Pop genre and effecting our music video as it brought the softer colours whilst the relationship was shown to be strong. He also showed us some skills such as changing the colours of the clips and adding in a shine like tone to it, we used this near the beginning of the music video as it resembled the strong bond and love that was there.

Having Lenny in was useful as he was able to guide us in the correct directions, and it was also someone other than our teacher and peers viewing resulting in newer, different advise being given. Lenny was able to show us skills which our teacher didn’t know about therefore we could use these skills later on in our media project and we can also show others how to do this.


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Production Skills Evaluation 1

Within making the music video we have been using premier pro, whilst I have been using this I have completed my draft 1 of my music video where I have just added all of the footage I have added so far. Now after my second shoot I have began to make draft 2 of my music video.

Our video currently looks pretty normal as not many effects have been added to it yet, we have only used the basic ones. Moving on we would like to add a lot more technical effects and transitions to improve the music video as  a whole.

Here I have began to add the narrative and have began to add effects and transitions to the music video to see what effects goes well with what clip. This allows the music video to run more smoothly. This includes things such as fading in and out of different clips. We used this to transition from a performance to the narrative to make it run more smoothly.

A preliminary task called present face was useful in learning the basics of premier pro as it taught me how to cut from one person to another. Present face was a conversation between two people where we needed to capture shots such as reaction shots as well as someone talking. This was a useful task as we were able to use this in our music video project as we needed to capture emotions to allow the audience to understand the story better.

Also another skill I learnt was how to add music to a video. We used this in preliminary tasks such as present face and school montage. It was useful doing these in the tasks before the main music video as when we came to the music video we didn’t take long to import and add the music to premier pro.

Additionally I also used transitions such as blurring in and out which gives a sense of the star image not being identified at the start to being identified as it became clearer. We found this by using you tube to look at effects available to be able to introduce the audience to our music video. The image below displays the blur effect and how we found it and where it was used. This new skill impacted on my video as we were able to use it to open up the music video and make a sense of a beginning. At the beginning it introduced onto our main star, the transition looks ghost like which can mean the audience can perceive the guy as hidden due to his circumstance where he is not with the girl he wants as he just stalks them, it represents the main star as desperate in some way this was the image we were going however everyone can take it differently. We also put it in later on as it established a new part of the couples live where it began to turn nasty and violent, this transition made it easier to allow the audience to establish the narrative.

Here are some useful technical skills I learnt :

  • How to sync the lip singing to the song more effectively by zooming into a clip and making it bigger and easier to manoeuvre on the timeline.
  • How to add different layers of clips
  • How to add transition effects which make the music video flow quicker
  • Changing the colour of a clip to either make it more summery or darker. This was useful to describe moods as you can use the colours to explain them.