To grasp the conventions and themes across artists’ social media pages, we analysed some. I chose to analyse Melanie Martinez’s as she fits with our genre very well and was our biggest inspiration for our music video and digipak so I thought this was well suited.

She has social media accounts on many platforms such as Facebook, Instagram, Twitter and more but I analysed her Facebook page as this has most conventions such as an about section, header image and features like ‘pin to top’ whereas Instagram is just where she posts behind the scenes pictures and add to her story; meaning facebook was best to analyse for this task.

In this slideshow, I label her facebook page and what can be seen as soon as you go onto it, where the conventions are and how eyecatching she’s made it. She has put her album cover as her header image which is a really good way of advertising and marketing and getting her album cover out to an audience.