To gain a better understanding of how an artist promotes themselves using their social media pages, it is good to analyse one. I have made a screencastify of myself going through and unpicking features of our biggest inspiration for our products, Melanie Martinez’s facebook account.

The uses and gratification model has once again enabled me to understand the importance of having an active audience. Her page clearly gives the audience all the information they need to know about herself and future events as well as keeping her followers entertained by posting exclusive clips and updates for them. Melanie is very big on the topic of being herself and being unique to form a sense of her own personal identity, unlike other similar artists she wants to stand out.

In the screencastify, I go over the importance of AIDA when posting on platforms as an artist. AIDA being Attention, Interest, Desire and Action.