Star Image Planning
This slide sums up the meta-narrative of our star. The institutional purpose of our music video is to promote our band to increase sales and popularity. Our star image is constructed to give our target audience an inspiration of style and attitudes that they desire. The target audience aspire to be like them and develop an attachment to the star image through media promotion and details of the star/band. The fans feel a connection to them and find comparisons and similarities to relate themselves to the star. This means that it is important to portray your stars in the correct way that will attract the target audience and intrigue them, and encourage them to follow the brand and buy products. Them buying products of the brand attached to the star image also means that they accept and desire the stars image and values.