July 10

Music video draft 4

We have been constantly been changing and editing our music video to come to this point of our draft 4.

The main difference is that the performance is in black and white to add another dimension and contrast the narrative.

At the begining of our draft 3 there was a blank black screen fora few seconds at the start which we fixed and added footage so theres no black space.

We took out a shot of her looking in the mirror at the start where the mis en scene wasn’t right as it was in a public bathroom.

We took out the shot of her lighting the candle as it wasnt with a match and it was with an electric lighter which didnt fit the mis en scene properly.

We added different footage in the first chorus as it was more dynamic.

 

Peer feedback:

  • likes the past pace edit at the start.
  • She gathered that the character was distressed and crazed which was good.
  • She liked the imagery of the flame where it traveled through the frame.
  • She liked the bit of the performance where she spins round when the word spin is sang.
  • The editing of the girl coming towards camera through a series of 3 jump cuts  she liked.
  • She liked the juxtaposition of the flashback beach scenes and the darker edgier shrine scenes.
  • Some shots were too shaky, however she understood that it fit with the genre but needs to be stabilized still.
  • needs to increase the brightness on 3.27 shot so can clearly see the lip syncing.
  • doesn’t like the bit where she shakes her head in the mirror at the chorus.

Improvements:

  • 1:53 shot of lips needs to be edited to black and white effect.
  • Shots need to be stabilized in premiere pro e.g ~(0.22) , (0.30) (0.41) (1.02/3) (1.11-13) (1.23)
  • The chorus where shes headbanging in the mirror needs to be replaced with different footage that is more dynamic and close ups, maybe including flashbacks.
  • One of the shots is too dark and needs to be brightened so we can see her singing the lyrics.
  • 2.41 there is a black space that needs to be filled

 

June 19

Production Skills Evaluation 2

I have been using premiere pro throughout the process of creating our music video. Before our music video I had no experience with premiere pro however I have adjusted to the technology and been able to edit successfully, its an on the job learning process where you have to try out new things to end up with the product you’re happy with, We have played around with effects and have learnt a lot of skills.

 

We wanted to change our performance clips into black and white, we tried different black and white presets that were pre made however we wanted to alter the colours ourselves to make it the right black and white shade. We went into lumetri colours and changed decreased the shadows and increased the whites to create our black and white effect we were happy with.This effect helped us show the darker edgier side of the character, it goes with the alternative rock genre and fits well with the mise en scene. The black and white effect was needed to tie the music video together.

We used a transition preset to add a white subtle fade in to one of our shots at the end. This transition fade enabled us to connote a soft flashback which helps us tell our narrative and make it more clear that these shots were from the past, it also helps connect the two clips together as they are highly contrasting clips.

          

To create a fast pace jump cut we got the part of the clip we wanted and cut it with the razor blade tool. This tool allows us to connote a high energy and pace of our video, the quick jump cuts shot dis junction and chaos , it also goes with the heavy beat of the music.

 

We wanted to enhance the reds in this shrine scene to make it more luxurious and deep shades. So we went on lumetri colour and changed the balance of the colours. We decreased the shadows and blacks then increased the red. This red effect and darker tones enhances the vintage Gothic look we were trying to project throughout this scene to help our narrative become clear to the audience. Also it is more pleasing to the eye, it enhances the ours and textures and increases interest.

 

June 19

Music Video draft 3

Whats changed:

We have included our shrine scene (second narrative shoot) in this draft. We have made a lot of changes for our video to make more narrative sense. We have done lots of fast pace jump cuts and included some glitch affects.

  • We took out the beach scene throughout the video but kept one last shot at the end. The beach scene wasn’t needed anymore as we decided to create a more bold theme and narrative which is her being torn apart by her lover who lets her down. She increasingly gets more distressed throughout; but its in twined with performance. Towards the end it does suggests she kills herself or is letting go of her frustrations of the boyfriend and becoming more free. and is letting go of the anxiety’s and worries she has been feeling about her life.

 

  • We took out some performance shots that weren’t up to scratch as they weren’t lip synced and the lyrics weren’t clearly sang, however we have left a few shots in where  the performer was looking away form the camera and interacting with people on set which we only kept in to fill the space so we shall find better footage to replace it.

 

The music video has come a lot further from our previous draft; we definitely needed the second narrative shoot to tie it together.I am pleased with our progress however there are still a few changes to make such as sort out one of the glitch effects on her face a it distorts it too much and looks comical.In general we need to clean up this draft in order to create a well rounded draft 4.

We sent our music video link from our youtube to our peers to evaluate and comment; These are their comments and targets.

Overall we have gathered a lot of useful and helpful feedback from our peers; they seemed to enjoy watching out video too which is positive and pleasing.

       Positives

  • The mis en scene was successful and clearly represented as the viewers understood the overall theme and character.
  • The narrative was seemed to be received well and understood clearly.
  • The sequence at the start with the fast pace edits and jump cuts were effective and received well.

       Improvements

  • Make sure we take out the shot at 1.09 to 1.11 where our performer isn’t looking at the camera.
  • Try echo effect out on different shots to create interest and dynamic.
  • Cut down and snip a few shots to make it look cleaner.
  • Include more sequence shots like the start to create pace and interest.
  • Include extra shots of her striking matches;close ups needed.
  • lip syncing is sometimes out of sync so need to tighten up the edit.
  • stabilize the shots to make them less shaky.
  • include more pull focus shots.

 

June 19

New Storyboard PMA

This is our new storyboard, this includes shots for out second narrative shoot.

We decided that we needed another shoot for our narrative.This scene is a shrine scene which shows her obsessing and longing over her boyfriend who is never there for her, it shows her even darker edgier side and her going crazy, the ending is her being released from the stress and trauma she goes throughput everyday and it is suggested that she “lets go” and kills herself.The shots within this story board include her setting up the shrine, close ups of the candles, her lying in bed and her ruining her makeup and her in the mirror. These shots are important for out music video.

This is for our second narrative shoot we have planned together to tie together our whole overall story.

It is important to do a production meeting agenda because…

1. Production meetings are the best way to have the group address their concerns before shooting begins.

2. Production meetings allow for discussion and trouble shooting, when more than one mind works on an idea the higher the likelihood of the best resolution.

3. A quick production meeting before a shoot day begins is a great way to bring people up to speed on any recent developments or changes.

 

June 19

Feedback from teacher

Positives:

  • Likes the fast pace jump cut edits
  • likes the up close eye shots
  • She liked the walking jump cut where the performer walks towards the camera in an alley way
  • loves how when the lyrics say ‘spin’ she spins in the performance to translate the meaning of the lyrics.
  • Likes the outside shots
  • good juxtaposition of beach shots and performance
  • love the closeups of the eyes; wants us to include more of them, and give those shots more screen time.
  • likes closeup of lips with the hair blowing in the wind
  • include more movement shot
  • Likes the closeup at the end of her smiling at the ebach
  • good variety of footage
  • likes how the narrative is calmer contrasting to the hectic performance

 Improvements to make and constructive criticism:

  • sync the lips; before editing in the lip syncing show a the singers face to give audience context of who the singer is
  • one of the shots where she is performing and singing, she looks to the side at the people feeling, she needs to look directly at the camera to make a connection between her and the audience.
  • uncomfortable with the amount that the performer is connecting with the cameras ; need meaning behind it at least
June 19

Music Video Draft 2 Includes Narrative

This is our draft 2 of our music video.

  • Our strengths
  • Our editing is good; the jump cuts are very effective and go with the music and beat.
  • We have lots of small good snippets and use able edits to include in our official music video.
  • The pace of our draft 2 is good and upbeat which keeps it visually interesting
  • The setting of our shots is good and ties into our mise en scene
  • The contrasting characters are shown throughout the video which helps give context of our star character and narrative
  • Improvements
  • We do need to fill the gaps as we haven’t done our 3rd narrative shoot which is the shrine scene.
  • Its a good start that we can edit our extra footage in from our 3rd shoot so altogether it will make proper narrative sense because at the moment the story isn’t very clear.
  • We can definitely add more effects such as glitch effects.
  • We can edit the speed of each shot, either slower or faster.
  • We can play around with brightness, contrasts and colours.
  • We can add transitions to make sure that the flashbacks are clear.

 

June 19

Audience Ideologies

This is a dating profile of someone who would associate themselves with our music video genre which is alternative rock. These details that are included are based off generic ideologies of the fans. I did some research on you.gov to explore the demographic of the audience who enjoys our band music from “Pvris” and who enjoy alternative rock and I took the information from there to turn it into a dating profile with qualities and attributes that are conventional to fans of this style of music.Overall the demographic I chose to focus on was female on this dating profile, and she is edgy, anxsty.

It is important to understand our demographic and audience so we can alter our product so it is received well. Stuart Halls’ reception theory touches on how there is a certain dynamic that you can reach such as preferred, where everything the audience receives they enjoy and like because they value the ideas encoded in the text and they fit the genre conventionally. We want our music video to be in the preferred category so that is where audience profiling and understanding our audiences desires is important. Furthermore if we fail to understand our demographic we could slip into the category of “oppositional” where what we have produced is too unconventional to the genre and the ideas and encoded values don’t inline with the audiences values so they reject them.

This is the you.gov page that shows the deographic of our band Pvris.

June 8

Production Skills Evaluation 1

Production Skills that we have gained from our shoot

Jump cuts were a prominent skill that we have learnt as we have included many in our video., we used the razor tool to crop our shots and have small clips to create a jump cut. This was very important to create a speed and pace in our music video.

We used a reduced speed effect to slow down one of our shots to give a whimsical flashback and nostalgic vibe.

 

 

  • I have learnt a lot of skills during this process of filming and going on shoots for our media music video.
  • I have learnt that we need to be fully organised as we have forgot a few things before for example on our 1st narrative shoot (our storyboard and scarf).
  •  I have also learnt that it is important to be punctual and on time so we have maximum time for our shoot so we can be efficient as possible.
  • I’ve learnt it is important to concentrate on the task you are doing so you get the correct footage for your overall product.
  • It is easy to get distracted by things and people around you however you need to stay on task and get the job done.
  • I have experienced working in a team, it has helped with leadership skills and how to play to each others strengths and work well together avoiding conflict but enhancing each others creative suggestions and ideas.
June 8

Shoot Evaluation (narrative)

  • Our first narrative shoot was at Pembroke beach. We all met at an arranged time with equipment and props. Between the three of us we did an equal amount of filming and we shared out the work load fairly. For example I brought the camera and tracking device and lenses to the shoot whilst Marguerite contributed to the makeup and mis en scene for the shoot. And Jen did some close up shots and
  • We had created a story board with individual post it notes with camera shots including angles and actions that we needed to include in our video. However we forgot to bring the storyboard with us so we had a loose idea of what shots we actually needed and didnt get enough to make narrative sense.
  • However we did experiment with some shots for example her running into seagulls and them flying away to symbolize freedom; we didn’t initially have that shot on our story board but did gain a good shoot with meaning behind it. We forgot to bring the scarf to get some flowing shots on the beach of the material to connote a whimsical and fairy tail like mise en scene.
  • Luckily on the day the weather was very good and we had a clear blue sky and sun which fitted the theme well and the mis en scene. the dress and makeup worked well. Overall we worked well  together in the group and all bounced off each other to produce some good creative ideas. We didn’t have any arguments and from the shoot we gathered some staple shots that are useful for our music video.
  • We did make a few mistakes with organisation by leaving the story board and the scarf at home which impacted what shots we could do. We could have taken a wider variety and more shots but we still had some good useful ones that were usable. We have pinpointed what we would change for next time but the first narrative shoot was fairly successful and we got footage to use which was the main thing. Also with the footage we did get we were able to work with it and adapt by making up for it in the editing department and it ended up working well with our other footage from our performance shoot.

 

  • We decided that after our narrative shoot when we looked at the contrast of our performance and narrative it was almost too different and overall the narrative didn’t flow. So we all agreed that we needed an extra shoot to fill in the gaps as a bridge to connect the story together. So we will take into account all of the things we could have done better in this narrative shoot and take the experience we had and apply our knowledge to the next shoot for our narrative

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This is a picture of me filming a shot; I couldn’t get the correct angle so i had to hold the tripod like this, it is an unconventional way of filming but it worked and the shot was a steady shot.

June 8

Star Image Planning

 This slide sums up the meta-narrative of our star. The institutional purpose of our music video is to promote our band to increase sales and popularity. Our star image is constructed to give our target audience an inspiration of style and attitudes that they desire. The target audience aspire to be like them and develop an attachment to the star image through media promotion and details of the star/band. The fans feel a connection to them and find comparisons and similarities to relate themselves to the star. This means that it is important to portray your stars in the correct way that will attract the target audience and intrigue them, and encourage them to follow the brand and buy products. Them buying products of the brand attached to the star image also means that they accept and desire the stars image and values.