A New Improved Double Page Spread

From the peer feedback I received on my previous draft, I have created a new and improved version of my double page spread. The targets that I took from my feedback included things like;

  • Add other conventional features Page No, By line, Name of Photographer etc.
  • Add a small intro at the beginning underneath the stand first.
  • Add drop shadow to masthead to make it stand out.
  • Make each paragraph Stand out, add space, line or block color
  • Adjust the color of the questions, so that I don’t over use the same color.
  • Give only the first paragraph a drop capital 3 – 4 lines lower.
  • Change the size and font of my pull quote / put a smaller image here instead.
  • Break up each paragraph more by adding a subtle line or block color.

Below is a copy of Draft 2 of my Double page spread. [Click on the image to view as a PDF ]

 


Things that I have changed;

  • I have changed the positioning of the masthead. Previously I had it placed across the page and though it was unconventional and did add a bit of diversity to the page, it wasn’t realistic to have it as it was because the words would have been lost over the fold line. It wouldn’t be legible if it were in hardback copy. I also thought that the masthead didn’t stand out as much as it could so I added an Inner shadow to the word ‘Wrong’ which gives it a 3D effect.

  • Another thing I have changed is the colour of the subheadings – questions. I did this because as suggested in my feedback, there was too much of the same colour. I like the way the font is now black and I also changed the stroke of the text to make it more bold then the rest of the paragraph. One of my targets was to make each paragraph stand out from each other. I added slightly more distance between each paragraph by adjusting the spacing. I also added a thin line beneath each question to really distinguish where each answer began and ended. I liked this design feature because I think it connotes a modern fashionable sense, which I know appeals to my audience Demographics and psychographics.

  • I didn’t like the idea of having a quote in the middle of the text as I thought this looked to wordy and busy. Instead I placed another image from my shoot in it’s place and I plan on putting my pull quote on the side of the image. I didn’t want the image that I inserted to look to harsh so I feathered the edges of the photo and adjusted it so that the corners were rounded instead of straight edges.

  • I have also added other conventions such as the page numbers, name of photographer, name of editor.

I think that the improvements I have made have helped make my magazine portray a better sense of my genre. I have looked at other double page spreads, that appear in R&B specific magazines and the thing I found most persistent in all of them was the colour scheme of red / darker pink and black. This is something that I have tried to adopt in my design so that my genre is obvious without having to read the article itself. On the final draft I would like to add my pull quote and also some type of boarder around the left hand side of the page. I think there is too much white space at the moment.

Feedback and Reflection on Draft DPS

After giving myself some feedback on my first Draft, I asked my peers if they could give me their opinions and some targets on how I could improve for my next draft.

(Pictured is Draft 1 of my double page spread)

I asked one of my classmates, Dalehna to put her ideas into this table below ;


This feedback has been really useful as it has identified some things about my article that I hadn’t already picked up such as the smaller details like Page numbers, Name of Photographer and the By line. I will use both the feedback from my peers and reflection on my own work to create a draft 2 of my double page spread.

Peers Overall Targets

  • Add other features Page No, By line, Name of Photographer etc. – Help make it more conventional
  • Add a small intro at the beginning underneath the stand first – Helps address the audience and keep them engaged
  • Add drop shadow to masthead – Makes it stand out
  • Make each paragraph Stand out, add space, line or block color – Helps define were the start and end of each paragraph is and makes it easier to read. It won’t look as overwhelming with alot of writing.
My Targets 
  • Adjust the color of the questions –  so that I don’t over use the same color.
  • Give only the first paragraph a drop capital 3 – 4 lines lower. – Overusing a drop capital makes it loose it’s effect it wouldn’t stand out as much
  • Change the size and font of my pull quote or  put a smaller image here instead. – My pull quote doesn’t stand out as much being in the middle of the writing but could instead benefit from being on my image on the right hand side of the page. Adding a smaller image would add variety to the page instead of just having a lot of text

 

Draft of Double Page Spread

After looking at and researching different conventions / layouts of a double page spread, I have completed my own draft 1. Conventional features of a double page spread usually include things such as;

  • Masthead – Usually on one side of the page
  • Stand first – Small introduction to the article to entice the reader
  • Drop capital – extends down a couple line to make the paragraph stand out, usually the first paragraph.
  • Image – can spread across two pages, could be on one

Draft 1 

(Click on the image to view as PDF)

In draft 1 of my double page spread I was focussing more on the layout and conventions rather than the content of the magazine. So whilst I do this, I have used placeholder text in the place of my article so I can see how my text will look on the page. I think  that the positioning of my masthead is the thing that I like the most about my double page spread so far. It is unconventional of a double page spread to have the masthead print across both pages and on a slant, however I like the way it looks as it conveys a sense of testing the boundaries, which is something that fits well with my genre.

I also like the colour I have used for the stand first and masthead. I took the colour from my stars trousers and made it slightly darker so that both colours went well together but still had a bit of a contrast.

I placed my Image, pull quote and drop capitals in the magazine just so I could get an initial idea of what everything looks like on the page.

There is a lot of room for improvement as this is only draft 1. Here are some of the things that I think I will change in draft 2.

  • Adjust the colour of the questions, so that I don’t over use the same colour.
  • Give only the first paragraph a drop capital 3 – 4 lines lower.
  • Change the size and font of my pull quote / put a smaller image here instead.
  • Break up each paragraph more by adding a subtle line or block colour.

Design Skills 1

Before I started to design and create my own magazine I had limited knowledge in photoshop and I’d never used Indesign before so it was a completely new concept to me. However, I have learnt a range of skills over the past couple of months, that have really helped me make my magazine look as clean and professional as it could be. I learnt things through exploring the software myself but also by using some really useful youtube tutorials on ‘how to’ use certain effects.

Gradient Tool

For the background of my magazine I wanted to include a gradient of darker and lighter tones of blue, ones that contrast with my cover stars costume. To do this I learnt that if you have the gradient tab open you can drag a colour from Colour Swatches straight onto the line [ as shown above ] and place it where you want that colour to go. I played around with different colours before settling on the gradient I have used in my most recent draft of my front cover.

 

Text Format

The front cover of a magazine, does not have the same font throughout. I had to learn how to use different fonts and how you can manipulate them to look certain ways. Instead of simply changing the text into Italics you can adjust the text to exactly the angle you prefer by entering a number manually. You can also make the text merge so they read closer together or further apart. I liked the look of the text when it was quite close together. I think this gave my text a sophisticated and modern look which worked well for my genre, contemporary R&B.

 

Blur Tool – Photoshop

I found it really difficult to cut out my cover stars hair. When I used the section tool to make the initial cut out of the image, it was taking away large chunks not recognising the strands as being her hair. After going back and deselecting these smaller parts I was still left with quite a harsh edge to the hair. I learned about the blur tool on photoshop. I put my image onto a plain coloured layer – so the harsher parts stood out better – and then began using the blur tool to make the edges more discreet. I don’t think this would work every time, but on this occasion the blur tool really helped.

All of these skills that I have learnt so far have been really helpful whilst creating my front cover. I will use some of these skills moving forward, when it comes to creating both my double page spread and contents page. However I would like to develop my skills further so I can keep creating things that are unique and achieve an end design exactly how I want it to be.

 

 

 

 

 

Location Shoot Contact Sheets & Evaluation

I found that our location shoot was very different to our first shoot that we conducted in the studio. As well as thinking about costumes and poses for my model, some extra things needed to be taken into consideration when doing a location shoot, such as;

  • What’s in the background of the photo ?
  • How good is the natural lighting ?
  • Is the setting safe ?

I decided to shoot in two different locations during the shoot; one outside and the other inside. I found this a bit challenging particularly when it came down to the lighting. When I was inside, the glow of the lights in the rooms really helped to make a well lit shot and worked well with the photo. However in other photos such as the ones from an attic room where it was dimly lit, I really had to think about the settings on my camera and adjusting them accordingly to get a good shot. Similarly when I was outside, some areas that were more sheltered provided good lighting and therefor a good shot but other areas were too exposed to light making it more difficult to get the perfect shot.

Three things I think worked well in my shoot were:

  • The Mise – En – Scene –  I think the costume of my model, fitted really well with my genre R&B, especially her hairstyle. I think there was quite a diverse range of poses that we used in the shoot which has given me a range of good shots to choose from. The large key prop worked well. I think the large key will work really well going forward as it could help prompt a good headline. Such as the ‘Key to success’.
  • Angles – I was thinking ahead to the double page spread and contents page when it came to the angles of the photos. In many of my shots, I tried to have my model on the left or right hand side of the frame so that when it came to placing text on top of the Image, I could use the original background for my magazine. In IMG_7773 I moved to the left of my model and had a slightly lower angle. I think this image would work well for my contents page.
  • Setting & Background – Prior to my shoot I looked at the different locations and pinpointed some places where I wanted to shoot. The backgrounds I like the most were the

 

My Favourite 7

I think that all of these images could work well for my double page spread. I particularly like the landscape photo where my model is holding the key and looking slightly to an angle. I think the positioning of her eyes in this photo will help intrigue the consumer. I will position the pull quote in the eye line of my model as I have seen from eye tracking that the way the model is looking leads peoples eyes to what they see first.

Draft Feature Article

Reading back through my article helped me to identify errors in my grammar or language techniques. I find this really helpful because you don’t really understand how an article flows until you hear it read out loud. I’ve attached a voice memo of me reading my article below;

 

My Targets 
  • I need to add more informal language – possibly slang
  • Cut down on longer words, as at the moment it sounds more like a newspaper article, than a magazine article.
  • Include some more topics that are relevant to the R&B genre.

 

Article Idea Development

After doing my language analysis on ‘Paul Stokes, Cash for questions, I decided that I wanted my double page spread to take the form of a Q&A, as I found this style was interesting for me to read, as a consumer. I found that the presence of the interviewer in a Q&A article helps give the audience a sense of personal connection, it is done through the use of personal pronouns. This is something I would like to achieve in my article.

 

Using some of the information I have gathered before, I know that my target audience are Millennials between the ages of 20 – 30 years old. The topics that they are interested in include; Celebrities, Travel and Hair & Beauty. To make my article realistic to my genre, I will make sure to include these topics when crafting responses to my questions. I created a plan for my double page spread which drafted possible questions, answers and topics for my article.

Language Analysis

Our next task is to produce a double page spread article. To help me do this well, I looked at a professional example of a double page spread, to analyse different language features and how they have been used to intrigue and suit the target audience. There are many different types of articles but the one I chose to analyse was a Q & A article. This is the type of article I would like to produce for my double page spread.

The article I chose is Cash For Questions Alt – J’ , written by Paul Stokes for Q magazine, 11th July 2018. 

(Click on the image to view the article)

Presence of the Journalist 

    • The journalist was present for the interview as small details such as ‘Jokes singer… Flicking through books alongside…’ were included. The journalist has picked up on the action of the star so it seems as though he is present asking the questions.
    • By using phrases such as ‘tell us’ and ‘I heard’, makes the article sound fan based. It also includes asides such as the words ‘{Pauses} ’, ‘{Groans}’  which helps to reinforce the fact this is a live interview and the journalist was there to see those actions.
    • As it’s a fan based article, the fans who came up with the question were noted next to their question with Red text.
    • Written in 1st person

Artist Representation

    • The type of questions they ask are how they want to represent the artist. For example, they asked about this groups bad behaviour back in school, this represents them as being rebellious. There are also questions that challenge them, like the one ‘that’s not very ambitious is it?’ to prompt a possibly controversial or difficult response.

Type of Language

    • There is a lot of informal language including the use of cuss words which will make the reader feel as though they are having a conversation with the star and it’s less like an interview. This helps makes easy reading. 
    • ‘Shape shifting Hybrid’ This phrase is used to amplify how unique their style of music is.

Format

    • There is a clear introduction in the form of the stand first at the beginning of the article.
    • It has the initials of the person who is speaking / replying in bold.

After analysing this text, I now feel as though I have a better idea of what to include in my article. This task has helped me to understand the layout of a Q&A and how it’s effective. When it comes to writing my own article, I will try to include some 1st person pronouns as this adds a personal touch. Which will make the consumer feel as though they are speaking to my star.

Production Meeting Agenda for 2nd Photo shoot and Risk Assessment

I completed a Production meeting agenda to help me organise the Mise – En – Scene and Action plan for my location shoot. In this shoot I am aiming to get some photos that I can use for my double page spread and some that would also work for my contents page. A location shoot is a lot different to a shoot in a studio. There is certain things that you must consider that wouldn’t be necessary in a studio. Things such as;

  • Natural Lighting
  • Backgrounds
  • Risks and Hazards

One thing that I think will be the most challenging is having to work around the lighting. As we are using the natural lighting for this shoot, I will need to adjust my Appeture and shutter speed accordingly, to make sure my shot doesn’t turn out under / over exposed. I will also need to consider what background I would like to use. I will be looking for somewhere that doesn’t have a cluttered background and makes my model stand out. Looking at the location prior to the shoot, I have decided I would like some shots where I have a red brick wall as the background and also some on a narrow stairway. Luckily for this shoot there is both inside and outside locations to chose from, which is will help to give me a diverse range of shots. Below is a copy of my production meeting agenda :

 

Prior to doing my shoot, I did a risk assessment, to help both me and my models stay safe during the day. I had to consider all of the possible hazards of the shoot and then outline an action if something were to happen.  Below is a copy of my risk assessment;

Some things on my risk assessment may change depending on the day. This could be adverse weather conditions or any changes to the site.