How do your products use or challenge conventions and how do they represent social groups or issues?

In this Prezi presentation, I have described the conventions, representation and definitions of our Music video, Digipak and our website. I also assessed how our products challenge conventions and how do they represent social groups via cultural codes and other forms of subliminal communication.

Please click on the image to view the presentation.


How do the elements of your production work together to create a sense of ‘branding’?

This is our directors commentary on how our products create a sense of branding, we discuss how the digipak, music video and website all connect to convey a similar purpose and all represent the same brand. We especially emphasized on how the visual style links to our brand and star image and how we have achieved this.


How do your products engage with the audience and how would they be distributed as real media products?

We were set a task by Lord Allan Sugar to create a vlog in which we discuss how our product engages with our target audience and how we would distribute our products. We address all of this as the creative managers of ‘eXile’ in this vlog.



In this CCR, I describe how I integrated technologies into our products. This covers software, hardware and online programs. I go over the examples of the programs used and how they impacted the overall produce.


Web Page Draft 1


Please click on the image to link to the website.


We received some feedback from our peers on the work we’ve done on our website. The main points we received back were:

  • Some points to consider:
  • Have you stuck to 2 fonts as some of the copy is in upper case and is hard to
    read…remember serif is easier to read in larger doses.
  • Where is the video – I think it needs to feature prominently at the top of the site near the DP?
  • Have you included  your Mission Statement in the Biography?
  • Can the albums actually link to some music?
  • Menu order – most important at the start of the menu i.e. bio and then new album and then news?
  • Any chance of a drop down menu somewhere to spice it up?
  • Re DP…perhaps 2 more tracks on the back had too many and now too few.

We will work to improve these points as after reviewing them we agree that these would help us to improve our work.


Draft 2

We addressed the critical feedback we received. We addressed the issues with the digipak – added two extra songs and updated that on the website as well. We also have the mission statement as well as the biography are prominently featured in the website. Our albums now link to music from Linkin Park’s YouTube channel.

The music video is also finally featured on our website after issues with copyright claims. We didn’t however put in a drop down menu, as we felt it’s not needed due to how we already displayed our categories out – it looked/felt really unneeded, so we didn’t put one in.

Overall, the changes made were definitely worthwhile as our product is of even higher quality now. I haven’t embedded another link as the first one has updated automatically. This is quite disappointing to be honest as now it’s impossible to see the website before we made these improvements.

Evaluation of web design application

We used the software creation website Wix to create our band website. While using this, I gained a lot of skills in how to use this website and really get the most of it. It was an interesting process, as we didn’t have any lessons or tutorials really to help us understand Wix, this however was not a problem at all as the website is really straight forward and easy to manipulate. It displays everything out for you and guides you along the way of the creation of your website.

I mentioned this in one of my previous posts, but allowing Wix to create a specific, generated template based on your unique answers and links you might have inserted from other websites which you thought looked good – is an amazing tool that should most definitely be used. This allows for more personality to be inserted into the website, as it will look different to any templates you might have chosen, and it will look more on part with what you want to create. Of course after the template is created – you can alter everything and set out to your liking, with even more options to assimilation.

This is the set out of all of the pages you create on Wix. It displays a task bar which asks you how broad you want the images, we set out to the largest option available. This then leads to a sketch which displays three bars – all that you can edit and insert images/links in and personalise to your liking.

The display options also allow us to represent the star image of our band clearly. Barthes’ theory on semiotics and structuralism is conveyed in these products, as the songs and the album names are left up to interpretation by the audience rather than having one meaning. This type of style is something that the postmodern world expects from artists – where people are left to interpret something that can have many meanings. For example, our website follows a constructed traditional narrative – it includes what our audience would expect it to include, but it also includes semiotics such as our gallery which can be left for the audience to interpret in terms of the brands identity – there is a clear sense of structuralism between them as we have created a brand and an identity but the fluidity which we have included leaves it for the audience to interpret the overarching star image to themselves.


This snip is of the most important tools on Wix. These all were the tools you can use to change/create text, images, fonts, new pages, sub pages and even merchandise. This complex yet simple paradox really allowed us to immerse ourselves in the creation of the website and allowed us to quite literally alter every single inch of the website, due to our template being flexible and not set.

Overall, I really enjoyed using Wix – it was comfortable and really straight forward to use. The amount of creativity and options it allowed I would strongly recommend this to anyone who wants to create a website.


Flow Chart And Preferred Template

This is our websites flow chart. This is the template we plan to create the website to. If all goes to plan, our website will end up looking to this plan.

It includes:

  • Homepage / Splash Page
  • Merchandise page
  • Tour Dates
  • Biography of the band
  • Gallery of some images of the band
  • Contact page

Our template for the website was specifically generated by Wix after we filled in some questions and added some links. We didn’t have a screen where we can specifically chose which template we want to use – we were generated one. This, while weird as no one else had the same experience while using the same website, really did kick start our creation of the website. It really personalized and gave a different sense of life to the website. After this, we can obviously modify and alter the template after its creation, which is what we did and ensured that our themes, genre and brand is displayed.

Website: Previous Students Work

For previous student’s work, I have chosen to analyse ‘The XX’ and their website. From the back, just by the colour scheme of the website you can tell that the band is of the alternative genre with its stereotype set up story as well – it fits the repertoire of elements for the alternative genre.

The homepage is set up so that there is a filter on the top to take you to the links you wish to see upfront, or you can scroll down to see them in an order. The hero shot is the cover of their lead title. The generic conventions of a website all fit the agenda – the social media links, the merchandise, tour dates and discography all are a part of this website it represent the band and their brand. The photography is fitting as the colours match the colours and fonts of the typography of the website – this makes it look like the images belong to the genre of this band. For example the thumbnail of the music video has the same themes, fonts and filters that the images on their discography section have, as well as the ambient background colours of the website. This synergy makes the website feel connected to an edgy and psychedelic genre of style.

The colour patterns are continuous throughout the website and all the categories link with one another – there is a clear indicator that this is a website about a certain band. The genre is displayed well with the text on the about section, where the band’s startup is explained. The cinematography is also fitting of the genre, which makes the whole experience of visiting the website more fluent and conventional to the fans of the band and genre.

Furthermore, the general consensus I am getting from this website is that the images play a major role to the identity of this band. They have put effort into taking shots of themselves in what looks like behind the scenes, during performances and just out and about. This all is quite conventional as far as web pages go, but they have made it clear that this is one of the main themes of the band, which I am guessing is conventional to their genre as well.

Only criticisms I would have is that overall, although I understand that sometimes less is more, and in the genre of Alternative, which is a mix of most ‘heavy genres’ is hard to impersonate, but overall the website feels a bit empty and abandoned. Maybe including some sort of future tour dates, not displaying that there isn’t one on, or maybe some commercials potentially would improve it, but overall, I feel that this website displays the band, brand and genre well.

Web Page Conventions

This is our screencastify of a professionally made web page and how it meets the conventions of its genre, brand and its audience.  We covered the website of the popular Alt Rock band ‘Bring Me The Horizon’ . A big deciding factor into why we chose to analyse this website is due to our project being of the same genre – we felt this would be a great opportunity to look at a successful web page of a band and its conventions of the brand that is of the same genre to us, and hopefully that by analysing it we could learn something to take away and add to our own web page.

This website allows for the audience to be entertained and informed about the band and their brand. The uses and gratification in this media text are plenty enough for the audience to be entertained – it can be a talking point of fans of the band and the genre.

Website Terminology

Due to the format of the website, I have created a slide which contains all of the content on this website. It spreads across only one slide on the homepage – there are no other links besides to social media, ‘merch’ and ‘Buy’ which links to his newest album. It’s all on the homepage that contains everything from the hero shot, the concept art and the songs from his newest album ‘Beerbongs and Bentleys’ . Above is the picture of the artist with a link to his website embedded in the picture.


Before creating our own unique website, we had the task to individually evaluate another professionally made website of another artist. I chose to label this one as it’s very unconventional – the website has a scroll down format with very few hyperlinks and landing pages. Even though it lacks the conventions of a website, I personally really like this website, thus I decided I would analyse it and maybe understand what attracted me most about this very simple and unconventional website.


  • The colour pallet:

The colour scheme of this website is black and yellow, this has been done to promote the newest album as the cover of that album is in black and yellow fonts. This has been done to immerse the audience into the album and the music more than the extras of the website themselves. This acts almost as a brand image – that the main promotion is the album, therefore making the whole experience of visiting the website as almost an advertisement for the album.