Digipak Draft 1

These are the images for our first draft of the digipak. For some reason we couldn’t export the full template from Indesign, but the images are the appropriate size to the digipak sizes.

This above is a screencasitfy feedback from our Teacher. She has made some valid points that we need to improve in order to achieve a much better product, not that this one is bad but these improvements will take us to the next level. Overall, the product links quite well and the images are of high quality and the shots are varied enough, but the points she made will elevate our grade even more.

  • The Front Cover:

    • Arch the red smoke
    • Add the album name
  • Inside Left:

    • Emphasise the broken lamp more
    • The illumination is too intense
  • Inside Right:

    • Distort a little bit more to make continuity sense with the other graphic
  • The Back Cover:

    • Change font
    • Spelling mistakes
    • Put a filter on
    • Copyright stuff
    • Experiment with some white or red smoke at the top of the image
    • Bring a red ‘X’ to the last page as well

Some other parts of general feedback were that we should make general continuity sense a bit more obvious, so put a red filter on the back cover and distort the eye graphic more / reduce the illumination on the light bulb graphic.

Besides that, we are well onward with a great draft of our digipak. I feel confident we can make these changes happen in a couple of lessons, maybe get some final feedback and then move on to importing it into our website which is also well on its way to a first draft.

Shoot Evaluation

This was our first photo shoot for the digipak. We had clear intentions in what themes we wanted to convey, but we didn’t have a clear vision of how we would actually create them.

Organisation played a key role into the production of this photo shoot. All of us knew what to bring, where to be and what tine to be there as well as how much time we should reserve for the shoot. Once the costumes were on, and we tried to light the first smoke pallet – we instantly knew this shoot is going to be great. The weather conditions were perfect for us as well – to create clear lighting and enough shadows to interact with.

After evaluating our setting and the costumes, we now started to pose and act appropriately for the shoot. The themes we wanted to convey were: Rebellious, urban, edgy, angry and mysterious. I feel that we achieved these goals and that these themes are displayed in the images from our shoot. From the MES to the camera angles – everything played a part into conveying these themes.

The images we felt that were the best are below, while we only ended up using 2 of these on the digipak, we will certainly use more while creating the web site.

Production Skills 3

We used Photoshop and InDesign a lot during the production of the digipak. We felt ambitious with the images we had taken and the image we had in our mind – our creative intention. The project was ambitious from the beginning, as we had limited knowledge of the Adobe programs Photoshop and InDesign. There was a learning curve but using the knowledge we already had – we had a good base of knowledge, but in order to take our digipak to the next level we spent a lot of time experimenting and immersing ourselves into the software programs. Now that the project is done, I can reflect on what I’ve learnt.

This is the Colour Tolerance task bar. We experimented with this tool a lot and it turned out to help improve our quality of work by a great amount. Setting these right helped us with the continuity, collaboration with the filters and to reflect our themes more noticeable.



This is a screenshot of us using the Liquefy tool on Photoshop. Liquefy helped us create unique effects on our images that made them really stand out and just have effects that you can’t achieve otherwise. Liquefy took time to get used to and to really comprehend all the options it offers, but once we started to get the hang of it it was so worth it. This tool made the biggest differences to our images as we could alter them to represent our themes of anarchy, rebellion and mystery. The psychedelic like effect it also made really emphasised an underlying theme of madness, a theme that also conveys with the Alternative genre.







This is the layer menu. It was essential to keep the layers in order and to name them appropriately in order to export the work appropriately and to edit the right pieces of work we’d separate from the base layer.

This is the filter menu on Photoshop. This played a huge role in the production of our digipak. The amount of filters we tried was too many to count, but the ones we ended up choosing tremendously helped the production of our work. This helped us convey our band to the themes linked with the genre and the ideologies that are represented with the band.



Contact Sheets

Above are the contact sheets of all the photos from our shoot. The last contact sheet is the one with the photos we feel most suitable for our digipak. We also though ahead a bit and took some photos that we felt would fit our website.

We didn’t have a ‘Set plan’ for this shoot, I felt that this setting would fit us and that we should improvise on the spot, although this was risky, our shoot for the narrative of our music video had the same planning behind it and that worked out great. I believed that my ideas would work here again, and with the amazing cinematography skills of Owen, the photogenic Jacob and the Bulky Georgi, I knew we couldn’t fail.

I am happy to say that I was right. Our photos were filled with energy, enigma, edge, rebellion and grunge. These themes fit perfectly to what we planned we wanted to achieve. Overall I am very pleased with how our shoot ended up, and I can’t wait to start to Photoshop them and create another great media product.

Photoshoot / Design Production Meeting and Risk Assessment

This is our production meeting agenda for our digipak shoot. Our aims for the shoot are to create artistic images in a abstract scenery – our themes for this shoot are: rebellious, anarchic and edgy. Our intentions are to recreate some culturally recognisable images such as the cover of Bohemian Rhapsody by Queen. We are determined to utilise our red smoke pallets to create an additional effect that we believe will convey with our themes. This PMA helps us set roles for what everyone needs to bring, where we need to meet and what our creative intentions are for this shoot.


This is our risk assessment. This piece of paperwork is crucial to us understanding what possible danger we face in our location. We went through this list and thought of all possibilities that we need to be most cautious about. We followed the risk assessment to fault and no one ended up being in danger for a second during our shoot.

Feedback On Mock Up And Targets

These are the results we received from the feedback we set out to get from random people. We put down a variety of different genres of music as well as connotations we thought are represented in these images. After this we set out to get some feedback from our peers.

Our results are very pleasing – the great majority agreed that this digipak represents the Alternative Rock genre with only four people who believe that this mock up represented another genre. This is great as it means we have the right ideas on how to represent our genre of music to an audience.

The adjectives we gave out also came back with a positive sense of feedback. The most popular connotations were: Edgy, angry and rebellious . This is great as these are some of the themes we tried to hit with this work. These are some of the most conventional connotations that the genre has. Other adjectives that our peers felt associated with this digipak were: Rough, mysterious, hallucinogenic and tough. 

Overall, this is very positive feedback as it means our creative ideas fit to the genre well, and we can represent them efficiently. We now only need to succeed in the actual creation of our digipak and gain the same response.

Some goals we need to achieve in our production are:

  • Pursue the colour scheme of red and black
  • Keep the general themes of the genre in mind when creating the digipak, these include anarchic, rough, mysterious, angry, rebellious and edgy.
  • Use graphics so that the band doesn’t take up all of the spotlight – convention of the genre.

Digipak Photo Mock Up

These are the mock ups of my groups digipak for our band ‘Exile’ and it’s album ‘Dioxide’. We kept the images simple yet good enough to be conveyed appropriately with the genre of alternative rock. Before we started creating this mock up, we researched the conventions of the genre on album and single covers. This greatly helped us understand what we need to create in order to compete with other bands within the genre, and even stand out to create this band unique within its conventions.

We chose our colour scheme to be mainly black and red, we did this as we thought it looked the best out of the options we had. These colours represent grunge, edge, conflict and rebellion which are all themes that are conveyed with the genre.  As a part of our M.E.S., we decided that we would include red smoke to compliment our themes, the band and the general colour scheme.

We chose these images based on the content we’ve seen in other digipaks of bands/artists of the same genre. The general anarchic vibes that these images create goes hand in hand with what we would love to recreate for our real digipaks. The quirky images on the inside are conventional to the genre, as graphics usually take around 50% of the show as far as alternative rock concept art goes. This means that we will have to use a great amount of Photoshop in our final piece in order to achieve a high Level 4 grade.

Overall,  these images are a taster to what we want to create, we are ambitious with this project but strongly believe that we can achieve our goals. The concepts we have created are conventional to the target audience of our band and the genre itself. This means that our product will fit in seamlessly within the genre, but it will also be unique enough to stand out in this heavily populated genre of music.

Digipak Moodboards


Here are some creative mood boards that me and my team came up with. We feel like these both convey themes that our band portrays. These all contain something that I believe we can use for the creation of our digipak, shades, symbols or just conventions of all of these colours, images and items have something which I believe conveys with our genre of music, and more importantly – the band we are creating.

Creating these mood boards has made me realise what kind pf colours, themes and costumes we need to represent out band and the genre in the digipaks. The connotations I have learnt from these mood boards are anarchic, rebellious and urban, which I believe represent our band the most.

Digipak – Previous Students Work


Here is the assessment criteria for the Digipaks. I will analyse them through this scheme which includes:

  • Shot framing/variety – shots are marked based in their complexity and creativity as well as based on how well they fit in, or if they have been specifically planned out with creative intention.
  • Mise – En – Scene – Every element should reflect the genre and themes that were intended to be conveyed.
  • Text – The text is crucial in creating a product that conveys the genre to it’s audience clearly. Text covers the layout, the font, text size and the language used in the text.
  • Use of software – This area covers photo manipulation and general appropriate use of ICT.

Above is a previous student’s digipak. The students achieved a L4 mark for this project, this is the level I aspire to achieve with my produce.

  • Firstly I will analyse the shot quality and variety for this project. There is good shot variety as each photo has included the artist, and every shot of them is of different variety. The front cover has used an interesting medium shot of the star to cover the central part of the digipak, whereas the back cover has used close up to capture the star, and then using Photoshop, they have made the character transparent. My personal favourite image of this digipak is that of the front cover – it’s quite quirky and eye catching due to their use of a green screen like cover to block the face of the artist out. This is a interesting trait that instantly stands out. The use of colours is also interesting – the star is dressed in a suit, whereas the setting is a beach – this is quite unconventional and encodes that the artist/album are unique and interesting. To achieve a L4 mark in cinematography, the photos must be taken intentionally with an artistic purpose – the framing and the shots should have a clear sense of purpose to them. I believe this has achieved that because all the shots are different from one another, and like the front cover for example – have an artistic approach to them that makes them stand out. The inside left photo for example, it has a close up of what I presume is the artist’s face with blue tint splattered on his face. This creates an enigma surrounding the album.


  • Mise – En – Scene. In order for this product to achieve a L4 grade – every element of M.E.S. should connote the genre, themes, tones etc. I believe that this digipak achieves this grade due to how the four images feel connected to one another – there is a sense that they all are from the same album/artist. They all look conventional to the same genre, and have a sense of identity to one another. Alongside the blue and grey fonts – the setting represents these fonts as well with similar shades and details. Overall being very abstract. The costumes also, although displayed rarely have a sense of purpose to them – it all looks the part of one project which is essential in creating a valid product.


  • The Text is very minimalist in this digipak. This conveys to the genre as this whole product is quite minimalist, but sometimes less is more. In order for this product to surpass the L4 criteria, it needs to be conveyed as if the artist is expressing themselves through it, it needs to be consistent and integrated seamlessly. I feel that they achieved this as the product – visually – looks peaceful and quiet. The lack of text conveys this. There is just enough of it to go by, the song titles, the album title and the name of the band/artist – but nothing more.


  • The colours of the album have a blue and grey theme to them. Every colour featured is a shade of these two which seems to be a convention of this digipak. They have a sense of meaning in that the colour blue which conveys depth and wisdom, and grey which can stand for dull or formal – connote these emotions with the album/performer. I think this helped the product achieve a L4 mark because these traits connect with one another – the themes of this digipak convey these emotions, due to the colours, characters, MES and all of the categories above – which is crucial in creating a product.

After analysing this digipak, I now feel like I have a better grasp on what is expected for a L4 product. I feel more comfortable as now I have learnt how important making the connections between the images is. I am now ready to create my own product.

Our Mission Statement

Before creating a mission statement, we had to learn who our target audience is, what they are interested in – their demographic. After using YouGov, we got some information about our audience that helped us learn our audience in more detail so that we can market our product for the right target audience.

Our Audience:

Our target audience are Females between ages of 25-39 from the demographic classes of ABCa. Politically they lean towards the left wing. They are interested in comedy and other Alt Rock bands such as Green Day. This suggests that a strategy conventional to the genre is possibly the best way to market the band.


A Call To Action:

The goal is for the audience to relate to the band and their music – to create a more personal relationship between the band and the audience. The music is about phases of struggle and hardship. This is a theme that most people face at least once in their lives so we have a broad audience to entertain in that perspective. The genre of music is also a conventional genre for these types of themes.

I feel like our audience would invest time and money into this band because it has a lot of conventional traits that bands of this genre have – making it another expected pleasure from the audience’s perspective. Giving this plus the individual personality of the band itself – this is something that could generate success and popularity to the band.


Who Are The Competition:

Similar bands to ours include: Three Days Grace, Nirvana and Green Day. Some similar traits in the albums for these bands include dark, sharp and edgy colour schemes that are usually various fonts of black and red. The stars are similar as well – visually they look similar with costumes being a staple in the definition of the genre. Even the websites of these bands are similar, its simple, black Arial-like font – there is no real care put into these due to third party platforms such as Instagram being a lot more popular and profitable.



Linkin Park is an established brand – they have been around since 2001 and are one of the most successful bands of all time – in general not only their genre. They have an established cult following with a fan base that has their back no matter what. For this project – we are embracing this template of the band. We are learning the genre and it’s conventions and then using them to further illustrate our representation of Linkin park.

Our general meta narrative focuses on the ordinary, but expresses it in an extraordinary way. By this I mean that the the themes of the song and the album are something that most people face – anxiety, social struggles and depression, but how we display it is through energetic colour schemes in the performance and in the setting as well as the pace of the song – with the edits and the cuts.


Our Mission Statement:

Thorugh the research of the genre, the band and mission statements in general, we have come up with this mission statement that in our opinion fits with the generic conventions of the genre and the concept of mission statements.

‘Exile is the sole embodiment of modern Alt Rock – the combination of modern rap influenced by the likes of Jay-Z mixed with hardcore rock creates the perfect mix for a cult following. Exile aims to break down the stigmas of rock and rap with a combustion of the two – front running the genre into mainstream popularity. Combining the street slang of underground rap, hardcore riffs of the world of Rock n’ Roll filled with the energy of a Punk rock meltdown – Exile embodies the redemption of the modern alt rock genre.’